(PDF 英文版)

by Rocky Smolin

Paperback: 201 pages
Publisher: Apress (March 21, 2008)
Language: English
ISBN-10: 1590599713
ISBN-13: 978-1590599716

What you’ll learn:



How to determine the best method of licensing your work and how to enforce that license

Choosing the appropriate price, calculating potential revenue, and selecting payment methods, including leasing and support options

Selling products direct to the customer, through retailers, and via other sales channels


Managing technical considerations within your development project, including logos, splash screens, output, error trapping and reporting, and localization/internationalization

Creating attractive packaging and developing an appearance for the product, including within the application itself, supporting documentation, and in external components

Handling marketing, sales, and administration—learn product differentiation, lead generation, prospect tracking, and customer follow–ups


Who is this book for?

is for both the “lone ranger” programmer and small developer teams of 2—3 persons each.

详细介绍，目录，试读在此：http://www.apress.com/book/view/1590599713

第一个附件是本书的详细目录和前言。