(PDF 英文版)
by Jason Burby, Shane Atchison, Jim Sterne
ISBN: 978-0-470-12474-1
Paperback 288 pages
May 2007 (Wiley)

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business.

This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

详细介绍，目录，试读在此：http://as.wiley.com/WileyCDA/WileyTitle/productCd-0470124741.html