Web 2.0: A Strategy Guide, Business thinking and strategies behind successful Web 2.0 implementations.

By Amy Shuen
First Edition April 2008 (O'Reilly)
Pages: 266
ISBN 10: 0-596-52996-1
ISBN 13: 9780596529963


Flickr, a classic user-driven business, created value for itself by helping users create their own valueGoogle made money with a model based on free search, and changed the rules for doing business on the Web-opening opportunities you can take advantage ofSocial network effects can support a business-ever wonder how FaceBook grew so quickly?Businesses like Amazon tap into the Web as a source of indirect revenue, using creative new approaches to monetize the investments they've made in the Web
Web 2.0: A Strategy Guide explains how to transform your business by looking at specific practices for integrating Web 2.0 with what you do. If you're executing business strategy and want to know how the Web is changing business, this book is for you.

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