作者：Tom Y. Sawyer
出版日期：March 26, 2009
出版社：Apress
页数：304
ISBN：ISBN-10: 1430218983 ISBN-13: 978-1430218982
文件格式：PDF

Product Description
Learn the business thinking behind financial modeling and execute whatyou know effectively using Microsoft Excel. Many believe that sales andprofitability projections shown in financial models are the keys tosuccess in attracting investors. The truth is that investors will comeup with their own projections. The investor wants to understand theassumptions, structure, and relationships within the modeling of astartup. If the investor is satiated, the entrepreneur has successfullydemonstrated a complete understanding of the business side of theenterprise. Pro Excel Financial Modeling provides the keys necessary to learn this thinking and to build the models that will illustrate it.Step–by–step approach to developing financial models in ExcelExtensive case studies and Excel templates providedWhat you’ll learnLearn the business thinking behind successful financial modeling aimed at investors.Communicate effectively with investors.Explore advanced modeling with Microsoft Excel, including Cost ofInformation Technology, Customer ROI, Cost of Sales and Marketing, Costof Goods Sold, Team and Staffing, Profit and Loss.Discover best practices for modeling using Microsoft Excel.Who is this book for?Anyone who wants to think critically about their business models,communicate these models to investors, and successfully build them inMicrosoft Excel will find the information they need within thismaterial. Additional readers who will benefit include entrepreneurs,technologists, and developers who wish to start a business utilizingtheir technology ideas, and business and technology consultants.
About the Apress Pro SeriesThe Apress Pro series books are practical, professional tutorials to keep you on and moving up the professional ladder.
You have gotten the job, now you need to hone your skills in thesetough competitive times. The Apress Pro series expands your skills andexpertise in exactly the areas you need. Master the content of a Probook, and you will always be able to get the job done in a professionaldevelopment project. Written by experts in their field, Pro seriesbooks from Apress give you the hard–won solutions to problems you willface in your professional programming career.
About the Author
Tom Y. Sawyer has a proven track record as a principal architect,leader, and strategist for successful business and technology ventures.He currently provides management and technology consulting services totechnology–focused enterprises, specializing in early stageorganization, product development, “go to market” strategies, andfinancial modeling. A serial entrepreneur, Tom founded and sold anInternet data storage dot–com, served as president of a regionalColorado Internet service provider where he directed the strategic saleof the company, and served as the first president of Mover’s SuiteSoftware, today the largest enterprise software and consulting companyin the moving industry. He also served as chief technology officer andon the board of directors of Guardian ProStar, a provider of advancedGPS/GIS services to the utility industry. Tom gained Fortune 100 seniormanagement experience as director of information technology for theMartin Marietta Space Launch Systems Titan IV missile program where hereceived the Outstanding Achievement Award for Information TechnologyManagement in his last year of service. Prior to his Fortune 100career, he served in progressively more responsible financialmanagement and financial planning positions in banking, technologyservices, and computer manufacturing. He holds a BSBA degree in financefrom the University of Florida.