Google Analytics 2.0 (PDF 英文版)


(PDF 英文版)
Jerri L. Ledford, Mary E. Tyler
ISBN: 978-0-470-17501-9
Paperback 336 pages
August 2007 (Wiley)

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use.

Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

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