Always Be Testing: The Complete Guide to Google Website Optimizer (PDF英文版)


by Bryan Eisenberg, John Quarto-vonTivadar
ISBN: 978-0-470-29063-7
Paperback: 336 pages
Published: August 2008 (Wiley)



Develop a testing framework to meet your goals and objectives

Improve your website and move more of your customers to action

Select and categorize your products and services with a customer-centric view

Optimize your landing pages and create copy that sells

Choose the best test for a given application

Reap the fullest benefits from your testing experience

Increase conversions with over 250 testing ideas

Save $25 on Google AdWords with coupon included in the book


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