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Nowadays, the most popular source of research works is the Internet. In fact it has already shrunk the world into bytes. All the information, data, facts, truths as well as the confusing principles and ideas are pushed into the World Wide Web for the users to have access and knowledge of their existence.
当今,最流行的研究资料源于互联网。事实上,它已经把实际浓缩为比特世界了。正如复杂的真理和概念一样,所有的信息、数据、因素、真理为用户放置到互联网上,从而让他们获取了它们存在的入门和知识。
Research is an important part of our existence. Without it bright ideas will never luster, innovations will lose its existence and progress will only be true in our dreams. Research is our driving force. It makes us knowledgeable and when we are knowledgeable we clamor for more knowledge and be the best in our industry.
研究是关于它们存在的一个重要部分。如果不是它带来了概念和观点,它们将不再具有光辉。变革将不复存在,进步将只是空想。研究工作是我们的驱动力,它创造了我们的知识,当我们具备大量的知识后,我们可求更多的知识,并试图在自己的行业中做到最好。
Research therefore, is a continuous aspect in our lives. We have to satisfy one urge in order to alleviate to another prospect. Thus, we must make our site Research-friendly so as to accommodate everybody's need for research. But how do we do it?
因此,研究工作是我们生命中的一个持续环节。我们不得不更好的满足某人的迫切要求从而提升其他人的预期。因此,我们必须使我们的站点调查更具友好性,以适应每个人对研究的需要。但是我们该如何完成这项工作呢?
First, there must be CONDITIONING of the mind. Know your target market. As a site especially catering to the research needs, you must provide the visitors the perspective most convenient to them. Give them easy options and let them adjust to your process quickly and effortlessly.
首先,这里必须包含不同观点所对应的不同情况。明白你的目标市场,作为一个网站,就特别需要给出它们的需要,你必须要为你的访问者提供足够的预期,以使得他们获取最大限度的便利。为它们提供一个便利的选择,从而让他们快速适应你的进程和努力。
Next, in giving them information and instructions, make sure that they understand your lingo. Shower of technical terms will definitely annoy them. Much as well, give it in the usual parlance.
下一步,为他们提供信息和指导,确保他们能够明白你的行话。大量的技术术语会很容易干扰它们,因此,尽量为他们提供一个都能够接受的通俗说法。
If the term is too technical, DEFINE it. The term or concept may be foreign to them, so have the grace to explain it to them. That is the most conducive way of informing your viewers.
如果术语太技巧话,那么就好好的为它给出一个定义。术语和概念可能与它们本身毫不相干,所以尽量让它们变得雅致一点以至于你能够更好的解释它。正是一个更加有益地为你的浏览者提供信息的方法。
Then, provide an excellent overview of your site and if ever there are processes that need to be discussed, better discuss them for their complete understanding. Give them the 'COMPLETE PICTURE' and if necessary give them the salient little details.
接下来,为你的站点提供一个卓越的观点。如果某个步骤需要加以讨论,那么你最好提供一个能够完全理解它们的更优秀的讨论内容。为它们提供“完整的图片”,如果需要,为它们提供显著和少量的细节。
If you are into products, give the viewers a grasp of what it is all about, how it will help the viewers and also give them the advantages that it can part them. You can even compare your products to the ones already out in the market. If you are into services, like web design services, give them the idea why they should get your services. What are your process, specialty and priority? Are the things that you should relay to them? Your ideas, concept and knowledge will influence their decision whether to get your services or not.
如果你是专注于产品的,那么请为访问者提供一个掌握它的要领,以及帮助访问者的方式和为他们提供利益的方式。你甚至可以拿你的产品与市场上已过时的产品相比较;如果你是专们提供服务的,如网站设计,那么请为访问者提供一个它们为什么要选择你的服务的理由所在。你的优势在哪?专业性和优先性在哪?你应该向他们宣传怎么样的东西?你的思想、概念和知识将影响它们的决定,以告诉它们是否可以获取你的服务。
Finally, make sure that vital information are easy to find. The keyword is ORGANIZATION. If you have a verbose site, never forget to use a good search tool for easy searching.
最后,你要确保那些重要的信息很容易被找到。关键词是组织。如果你拥有一个详细的网站,那么,千万不要忘了使用一个较好的搜索工具,以方便别人的搜索。
Guarantee that your viewers will definitely find the details, definitions, explanations and 'call for action' at one sight. If they do not find it, then, your site is a useless piece of crap!
确保你的访问者可以明确地查找到具体的细节、定义和解释,并从一个关键将它付诸于执行。如果访问者们没有能够找到这些内容,那么,你的网站将显得毫无用处。
It pays off to have a research-friendly site. Aside from the fact that the visits will uplift your search engine rankings, it will also boost credibility and elicit trust among viewers. As a result, you will have more purchases and subscriptions than your competitor.
如果你提供了一个具有友好性的研究站点,除了访问者的访问能够提升你的站点在搜索引擎中的排名之外,它还可以激发站点的可信性,并在所有的访问者中获取信任。最终的结果是,你的销量和订单将比竞争对手更大。
Be sure that your site will aid them to decision-making. Not just any decision, it must be a decision that will be most favorable to you.
确保你的站点可以帮助它们制定决策。不管是什么样的决策,但是这个决定必须能够最大限度的赞成你。