Who do you focus on when designing your website? Your company or the customer? Many companies are under the impression that web design is either all about them or only about making the site visually stimulating for users. That's part of it, but in the long run you have to boil down web design to one question: How does the user benefit? Many visually stimulating websites don't benefit the user at all, and they often become harder to read and understand. Users will benefit from the layout, design, and content of your site.
当你着手设计网站的时候，你最关注的东西是什么？是你的公司还是你的客户？许多公司都认为，网页设计既要满足公司和用户的利益，又必须刺激用户的视觉感受，保证其对网站的印象加深。其实上面只说对了一半。我们可以得出下面这个简化后的重要议题：用户如何从你的站点中受益？网站中出现的许多刺激视觉的东西并不能给用户带来任何好处，相反，它们反而会使用户感到难于阅读和理解。要知道，用户只能从整个网站的布局、设计和内容中受益。

Layout
布局

Is the layout easy to navigate? Think about it from the user's perspective. Where would you expect to find certain information? Is your information in that spot?

整个布局是否合理？是否便于用户链接？请记住，一定要从访问者的观点出发。考虑一下，用户一般希望从站点的哪个区域获取特定的信息，那么你的网站中是否包含了这块区域，其中有客户想要的信息吗？

One of the best ways to find out if your layout makes sense is to ask. You can hire a professional consultant to give you feedback and run virtual focus groups, or you can simply ask family, friends, and customers how they feel about your site. People won't buy if they can't easily find what they need.

测试布局是否和理的一个最好方法就是：问一下自己，你这样的布局是否可以吸引用户的注意。你可以雇佣一个专业的顾问，让他给你提供一些反馈意见，并且成立一个虚拟的专家小组；或者，就近原则，你可以问一下你的家人、朋友、或客户对整个网站的感觉。如果他们不能够很容易的获取他们需要的信息，那么他们是不会购买产品的。

Design
设计

Does the background make the text easy or hard to read? What about older users - will they be able to read and access information as well? Are there flash plug-ins that require users to download extra products to read the descriptions?

首先看下，整个背景的设计是否易于文本内容的阅读。那么老年人呢？他们同样也可以轻松地阅读和访问信息吗？是否需要下载flash插件才能阅读产品描述呢？

Recently I was surfing the web researching computers (my poor baby's about to die), and I came upon what seemed to be the perfect computer. The problem? Once I actually accessed the company's main page for the computer, I couldn't read the content! The black background and small, bold white text made it almost impossible to read. Did I buy their computer? No, I couldn't learn everything I needed to know without extra effort on my part. As a user, I want the design to work for me, even if it doesn't look as cool.

最近，我正在访问一个专卖店脑的网站（原先的电脑要淘汰了），看看有没有什么信价比比较高的款式。结果我发现了一个问题：当我进入了公司的主页后，我几乎不能阅读其中的内容！背景是黑色的，白色粗体的小字体让我根本无法阅读其中的内容。那么，我会买它的电脑吗？当然不会。因为对于这样的网站，如果我不费点眼力和功夫的话，我根本就不能获取我想要的信息。作为一个用户而言，我宁愿它能够设计得简单一点，人性化一点，至少要对我有所帮助，也不要这种所谓的“酷”。

Content
内容

What type of content will you use on your website? Will you give high-quality information or basic facts that can be found elsewhere? Will your content be well-written, or will the users have to decipher it on their own?

你在你网站点上会使用什么形式的内容？是提供高质量的信息，还是那些随处可见的基本信息？你认为内容写通俗易懂吗，还是过于复杂以至于需要用户自己推敲过之后才能弄懂？

Short blurbs on a topic often don't provide the user with enough information. Longer reports, explanations, and how-to articles give users quality information that they were either looking for or simply didn't know. Using a professional copywriter or, at minimum, a professional proofreader or editor will go a long way toward making the information accessible for consumers.

广告过于简短可能并不能为用户提供足够的信息；对产品细致的报道、解释以及使用方法的相关内容才是用户急于寻找并想要获取的。使用最专业的版本，让专业校对者或编辑用最精简的方式来书写和修正内容，这样可以使用户对内容的理解更加容易。

Focus on the User
以用户为中心

As you begin planning your website, focus on the needs of the user. What do they need to have a great experience on your site? Often allowing a few select users evaluate your site before going live will save you a lot of time and money. They can let you know where you can improve and what they love.

当你开始着手设计网站的时候，请从“用户需求”的角度出发。你知道他们最想从你的网站上体验到什么吗？请在网站正式上线运营之前选择一些用户，让他们对你的网站进行评估，这样可以省去很多时间和成本。你可以从他们的意见中得知网站的哪些地方是他们满意的，哪些地方还需要改进。

When you care about the user, they will care about you. Your interest in their needs will increase sales and create many happy, loyal customers. So, remember, your most important question when designing a website is this: How does the user benefit?

只有当你真心诚意地为用户着想时，用户才会真心诚意地为你着想。当你专注于他们的需求时，你才能获取更多的利润和满足感；最终要的是，此时，你还获取了忠诚的客户。所以，无论如何请记住，你设计网站的最重要一个理念就是：如何使你的用户受益？

你的网站“伤害”着我的眼睛：温和网站广告的7大理由。 网站中文字内容的重要性

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