The essence of creating a website is not just launching it. Every detail on its own, must count!

创建网站的要点并不是将其发送至互联网就可以了。每一个细节必须都要考虑到。

The fact is - details mater a lot. Hence, every site must be a product of careful planning, conceptualization and concentration to details.

事实上，真正的细节部分远不止这些。因此，每个网站都是精心计划后的产物，所有的东西必须概念化、并浓缩的细节当中。

Effective website is all about stepping into the shoes of the visitors. Every designer must have the same mindset as the visitors so as to be intimately related to them. To know what to expect and to feel about a certain site is an advantage that can only be reckoned if you place yourself in the place of another person. To know the wants and the needs is also another added factor. This will enable designers to deliver to the visitors what they expect and need.

有效的网站是能够走进访问者的“靴子”。每个设计师必须站在访问者的立场上思考问题，考虑他们的预期，站在别人的立场上，计算整个站点的优势所在，了解整个需求面也是另外一个重要的因素。这可以使设计师向访问者充分传达他们的所需所想。

Understanding specific needs, benefits and concerns gives us the idea of what we should create - from page layout to graphic design and overall site organization. Anticipate the queries that might come out upon seeing the page. Be sure that these queries and objections are answered and understood so as to draw out loyalty and trust.

了解特定的需求，收益和利害冲突可以使我们了解如何改创建怎么样的观点——从页面的布局到图形设计以及贯穿整个网站的组织结构。对访问者可能会提出的关于网站的种种问题进行预先的设想，确保你能够回答并理解这些询问和异议以帮助你建立访问者种程度和信心。

In order to be sure of what you are designing here are the rules of thumb in designing:

这里给你列出几条设计准则，确保你尽可能更好地设计网站：

1. Provide simple, clear and straightforward directions. Do not forget to emphasize the 'call to action'. This is the most important aspect of web designing thus, make sure it is not overshadowed by other aspects.

提供简单、清晰和直观的方向。不要忘了，还要使它们付诸于实践。这是网站设计的一个最重要方面，确保它的第一性，不要让其他方面的重要性盖过这个最重要的方面。

2. Aside from emphasizing the 'call to action', also emphasize the functionalism of the site. Make the benefits more understandable and apparent. These are your weapons to achieve persuasion. As we all know persuasion is the most important factor that affects the purchasing decision of visitors. This should not fail so as not to fall short in the site's objective.

出了考虑“实践性”之外，还要考虑网站的功能性。让收益变得更容易接受并且更加显而易见。这是你创建说服力的有力武器。我们都知道，说服力是影响访问者购买决定的最重要方面。不能忽略了这个方面。以至于你完成不了你创建站点的最终目标。

3. Objections must also be answered. If the visitors have hesitations, this may hinder his decision to buy or subscribe. Hence, the site must remove the clouds of doubt in order to direct the visitor to buying or subscribing.

访问者提出的异议也必须得到回答。如果访问者正感到犹豫不决时，这可能会阻碍他们购买和订阅的决定。因此，你必须大小访问者的疑云，使他们决定购买或订阅。

4. The goal is to draw a path that leads to the site's goal. Bear in mind the link between the 'all to action' and the end goal they must result to the site's satisfaction. The design must motivate a person to do the next big thing and that is to do the 'call of action'.

目标必须构筑一条通往网站最终目标的途径。考虑如何嫁接“可实践性”和“终极目标”，且此二者必须能够实现一个较好的网站满意度。设计必须要主导访问者做出下一个重大决定并满足它的实践性。

Finally, after doing the web site, evaluate whether each element are present and that principles are practiced. That way, you are secured that you are producing an excellent site!

最后，在创建了网站之后，评估一下，每个元素是否存在，并且，所推行的原则是否可以实现。通过这个方式，你就可以知道你是否创建了一个完美的网站了。

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