Key words/ phrases
关键词 / 短语

The heart of any PPC campaign lies in its key word/phrases. The best way to choose key words/ phrases is to research your product and target audience. Make a list of relevant words and choose 2-3 main words that best suit your product and audience. When deciding on your keywords/phrases keep in mind the following: ? The business model ? Client need ? Target market ? Key word location ? Local customs and languages ? Bidding amount Keywords/phrases can establish the quality and quantity of your audience. But bidding extravagantly on key words can be the downfall of a business.

所有的PPC活动的核心都离不开关键词 / 短语。选择关键词的最好方式就是去调查你所出售的产品和目标客户。列出相关单词，并从中选择2-3个与你的产品和客户最为合适的单词。选择你的关键词/短语时必须考虑下面的这几个方面：经营模式是什么？客户需求是什么？目标市场在哪？关键词所处的位置在哪？地方习惯和使用的语言是什么？与出价相关的关键词可以提高客户的质量和数量。但是，滥用关键词反而会对商务活动造成不利影响。

Bidding Your PPC success is controlled by your willingness to bid and budget the amount for an ad placement. Correct bidding on Key words is essential; do not become fixated on the top bid position, depending on your product or service lower positions like 5-6 can also generate high traffic.

要向成功进行PPC竞价取决于你的积极性以及对广告投放的总预算。选择恰当的关键词竞价是非常必要的；不要只想着把自己网站置身于排名的最前面，依据自己的产品和服务，排在5-6位的位置也能够产生很高的流量。

Never underestimate the generating power of a key word on a search engine, pay the bid price necessary. Also, never pay exorbitantly for a keyword, it defeats the purpose of making money through PPC. Constantly test and upgrade your key word for performance on generating traffic. Research your cost per action, conversion rate, value of a buyer, before determining your click price

不要低估搜索引擎中关键词产生的效果，这种花费是很有必要的；同样的，也不要在关键词上面画太多的钱，这就违背了通过PPC赚钱的目的。你应该经常性地测试并更新你的关键词，以给网站带来最高的访问量。在决定每次的点击价格前，研究每次行为所花费的成本、转换率和买方价值。

Landing Pages
登陆页面

Highly relevant landing pages are proven to increase website actions. The problem is most websites tend to direct all of their click-through's to their home page. These pages are designed to for multiple users, like the current clients, sponsors, press, investor etc. They do not immediately serve the visitors need, which leads to the users frustration and abandonment. For the PPC to pay, Landing pages need to be PPC optimized.

事实证明，（与关键词）高度相关的登陆页面可以增加访问者对网站的访问行为。问题是，大多数网站希望访问者直接点击访问首页。这些页面是面对多用户的，如：当前客户、发起人、点击率、投资者等等。他们并不是直接满足访问者的需求，这会使访问者感到困惑，并放弃访问你的网站。对于PPC支付功能来说，登陆页需要进行PPC优化。

The Landing pages should be separated from the homepages.They need to be designed specifically for PPC campaign. They have to be keyword or key phrases optimized .They need to be focused on user relevancy and need to be consistent.

登陆页应该与主页相分离。它们需要好好设计，以更好地实现PPC行为，因此，必须对关键词和关键短语进行很好地优化。它们必须致力于满足与用户相关的需求并保持一致性。

Done with precision and constant research on search engine trends, customer behavior and market analysis, making money from PPC can be just a click away

完成了精确性、搜索引擎趋势的固定研究，客户行为和市场分析之后，接下来就可以通过等待远程的点击来赚钱了。

网站设计公司：第一部分 Web 标准

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