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We've all heard the line 'Don't judge a book by its cover'...but let's get real for a moment.
我们都听过这样一句话:“看人不要光看外表”。让我们来理解一下其中的真谛吧。
In the real world everyone judges you (and your business) by the image you project. The same goes for your website.
在现实生活中,每个人都是通过某个人或某个公司的外表来判断这个人或这个公司的。同样的,对于网站来说,这同样适用。
For many businesses, a website is the first point of contact for potential customers so it's vital that you make a good first impression.
对于很多业务来说,潜在客户首先接触的是该公司的网站,即:网站是公司的第一门面;因此,网站是否能够给客户留下第一个好印象,这非常关键。
The three key components of any web design are:
网站设计需要注意下面三个重点:
1. Presentation
内容表述
2. Functionality
功能性
3. Usability
可用性
Presentation refers to the way your website looks.
内容表述:涉及到网站的具体的内容和浏览方式。
Great websites are easy to spot because they:
优秀的网站设计容易让人们记住该站点,因为:
Bad sites are equally easy to spot, because they:
糟糕的网站设计也很容易让人们记住该站点,因为:
Functionality refers to your website's ability to give users what they want.
功能性:涉及到网站能够满足客户需求的能力。
For example, if you wanted to a book an airline ticket online, a site with good functionality would allow you to:
举个例子来说,如果你希望预订一张飞机票,那么功能性较好的网站可以为您提供如下帮助:
A less functional site, would:
同样,一个功能性较差的网站可能会使下面这种情况:
And finally, Usability refers to how easy (or difficult) it is to use and navigate your website.
可用性:涉及到网站在使用上是否方便、导航系统是否清晰。
Have you ever visited a site that took too long to load?
你访问过这样的网站吗,它的下载时间很长?
A website where the text was too small and you struggled to read it?
你访问过这样的网站吗,它的字体尺寸太小,导致你阅读起来非常吃力?
Or a website where the menu system was confusing to navigate?
或者,你访问过这样的网站吗,它的菜单导航条非常混乱?
That's bad usability in a nutshell.
上述几条都是可用性较差的例子。
If you want to create a website that is functional, easy-to-use and quick-to-load, here are a few tips to keep in mind:
如果你希望创建一个功能性强、可用性强、加载时间短的网站,你可以仔细看看下面这几条小提示:
DO:
请这样做:
DO NOT:
请不要这样做: