Text-Based Logo Design
文字Logo设计。

The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its logo design actually explains it all.)

文字logo是所有logo类型中使用最为广泛的。文字logo的设计主要是考虑文本和样式之间的搭配，但同时也要考虑到其它元素的兼容性。文字logo最适合那些名称和经营范围挂钩的公司（如：TCS 快递、家庭货运公司）。它不需要是用图形来表达这些信息，只需要文字解释就足够了。（举个例子来说，我们都知道沃尔玛是非常大的超市，因为我们只要看到它的logo设计可会知道那是沃尔玛。）

A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.

文字logo通常是完全排除图形的（如：Microsoft、Yahoo）。然而，大多数情况下，商业logo中包含一些简明的图片可以创建出一个独立于其它logo的简单易记的logo。而文字的描述仅是为了突出所从事的商务信息而已。

Prefer a Text-Based design when:
你可以在下面这些情况时使用 文字logo：

• Communication funds are inadequate and should be paying attention on name recognition.
  宣传资金缺乏或必须让人们注意你的名称时
  
  
• Your name is logically distinguishing but not (yet) a household word.
  你的名称并不是一个普通的词语，为了突出它的独特性
  
  
• You want to correlate products or subsidiaries with the parent more clearly and directly than a symbol permits.
  
  你认为使用文字比使用图形符号更能表达出你所要出售的产品和辅助品

Letter-mark Based Logo Design

logo中的字母设计

Comparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.

与文字logo相比，字母logo通常是一个完整的图形标记，它可以是名称的首字母或缩写。“字母组合”和“由颠倒字母顺序而构成的字”通常是基于字母logo而设计的。字母图像已经基本变成了公司业务的象征了。

Prefer a Letter-mark Based design when:
你可以在下面这些情况时使用 字母logo：

• Your initials interpret graphically better than your genuine name.
  使用图形表达比是用文字表达更好时
  
  
• You need to link subsidiaries to the parent and can't easily use the name.
  你需要在主logo上使用辅助logo，而直接使用文字名称又显得不得体时
  
  
• You can afford to teach the public what the Letter-mark means.
  你可以负担字母logo的宣传费时

Brand-mark Based Symbol

商标logo

An easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)

它通常是简单但又充满渲染力的图形；它一般比较抽象，但是，又能够表现出商务活动或服务和谐的一面，象征性地表达与公司相关的具体信息。（可以想想看NIKE以及APPLE公司的logo）

Prefer a Brand-mark Based design when:
你可以在下面这些情况时使用 商标logo：

• You need an emblem on a product.
  你需要在产品上加上该商标时
  
  
• Your name is too long, too common, doesn't interpret well globally, or has no qualities.
  你的公司名称太长、太普通，不能很好地表达其含义或品质时
  
  
• You need to link auxiliary to the parent and can't easily use the name.
  你需要在主logo上使用辅助logo，而直接使用文字名称又显得不得体时
  
  
• You can afford to teach the public what the symbol means.
  你可以负担商标logo的宣传费时

Icon-Based Logotype

图标logo

Icon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.

图标logo类型通常涉及到几种混合的标记。图标logo类型大体上是文字logo和商标logo的结合体，二者既可以是分散式组合，又可以拼凑式组合。如果是分散式组合，那么它们可以组合在一块，也可以分开。较好的公司图标logo设计可以有效地反映出公司从事的业务和具体特征。

Prefer an Icon- Based design when:
你可以在下面这些情况时使用 图标logo：

• You are a startup enterprise or small business with limited funds.
  你的公司是刚成立的，或属于资金紧缺的小型公司时
  
  
• Your name is reasonably distinctive but not (yet) a household word.
  你的名称是与众不同的，但是使用文字logo又显得不太合适时
  
  
• You need an emblem on a product, but want more than just a symbol.
  
  你需要在产品上加上该商标，但是不仅仅只想在商标上加上象征符号时

Since Icon-based Logotypes communicate more readily than other logo design types, less marketing is required for the logo to be effective. Therefore, icon-based logotypes are the most cost effective type of logo design available and are ideal for startups or small businesses with limited marketing budgets.

因为图标logo相对于其它logo而言能够表现出更好的可读性，并且，很低的宣传费用也能有效地进行logo宣传。因此，图标logo是成本最低，信价比最高的logo。它是新开公司和业务量不大的小型公司的首选。

Now that you’ve seen all types of logos, you can assess which one is the best for you before going to a designer to order one. You can also see various types of logos in the free clip-art library here. Just remember that most successful logos are a combination of two or more types listed above.

既然你已经了解了所有类型的logo，那么你现在已经清楚那种类型的logo适合你了。你可以在免费的clip-art 图书馆察看各类不同类型的logo。请记住，成功的logo通常是上述2-3种的组合形式。

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