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Text-Based Logo Design
文字Logo设计。
The mainly extensively used of all logo types; the Text-Based design focuses on text and style but can include other elements as well. A Text-Based design may be best suited for corporations whose name successfully portray what they do (TCS Couriers, Home Freight) devoid of graphical essentials to communicate that message, a literal explanation of the words is often necessary. (For example, all of us know it very well that Wal-Mart is a very big mart because its logo design actually explains it all.)
文字logo是所有logo类型中使用最为广泛的。文字logo的设计主要是考虑文本和样式之间的搭配,但同时也要考虑到其它元素的兼容性。文字logo最适合那些名称和经营范围挂钩的公司(如:TCS 快递、家庭货运公司)。它不需要是用图形来表达这些信息,只需要文字解释就足够了。(举个例子来说,我们都知道沃尔玛是非常大的超市,因为我们只要看到它的logo设计可会知道那是沃尔玛。)
A Text-Based design is often text only with exclusive typographic behavior (e.g. Microsoft, Yahoo). Most frequently however, the business name is included mutually with easy graphic elements to create a clean, simple individuality. The depiction of the word in essence turns out to be a representation of the business.
文字logo通常是完全排除图形的(如:Microsoft、Yahoo)。然而,大多数情况下,商业logo中包含一些简明的图片可以创建出一个独立于其它logo的简单易记的logo。而文字的描述仅是为了突出所从事的商务信息而已。
Prefer a Text-Based design when:
你可以在下面这些情况时使用 文字logo:
Letter-mark Based Logo Design
logo中的字母设计
Comparable to a Text-Based design, a Letter-mark Based design is entirely typographic mark, typically concerning initials or abbreviations. Monograms and anagrams are Letter-mark Based design. The illustration of the letters fundamentally becomes a symbol of the business.
与文字logo相比,字母logo通常是一个完整的图形标记,它可以是名称的首字母或缩写。“字母组合”和“由颠倒字母顺序而构成的字”通常是基于字母logo而设计的。字母图像已经基本变成了公司业务的象征了。
Prefer a Letter-mark Based design when:
你可以在下面这些情况时使用 字母logo:
Brand-mark Based Symbol
商标logo
An easy but strong graphic figure, often abstract, that harmonizes a facet of a business or service and symbolize a company by relationship. (Think of NIKE or Apple Computer.)
它通常是简单但又充满渲染力的图形;它一般比较抽象,但是,又能够表现出商务活动或服务和谐的一面,象征性地表达与公司相关的具体信息。(可以想想看NIKE以及APPLE公司的logo)
Prefer a Brand-mark Based design when:
你可以在下面这些情况时使用 商标logo:
Icon-Based Logotype
图标logo
Icon-based logotypes are also referred to as combination marks. An Icon-based logotype generally combines a brand-mark Based symbol with a word-mark Based. The combination can be loose or integral. With a loose combination, the elements can be used together or separately. A good icon based company logo design can effectively communicate what a company does as well as reflect the company personality.
图标logo类型通常涉及到几种混合的标记。图标logo类型大体上是文字logo和商标logo的结合体,二者既可以是分散式组合,又可以拼凑式组合。如果是分散式组合,那么它们可以组合在一块,也可以分开。较好的公司图标logo设计可以有效地反映出公司从事的业务和具体特征。
Prefer an Icon- Based design when:
你可以在下面这些情况时使用 图标logo: