When it comes to designing your site, there are 2 ways you can ultimately go. a) Designing for yourself and no one else, b) Designing to fit web marketing and customer attracting methods.

当时开始设计你的网站时，你最终有两条路可以选择：a〉只为你自己一个人设计；b〉设计适合网络营销和有助于吸引客户的方式。

Here are the top 10 issues you should always consider:
这里为你提供了10个参考议题：

1) Flash vs. HTML vs. ASP vs. PHP: The type of code you use for your site may have a huge impact.

1.Flash vs. HTML vs. ASP vs. PHP：开发网站所使用的代码类型可能会对你的站点产生巨大的影响

- Flash is not yet ready to fully intergrate within web marketing. Although technology is advancing, search engines aren't moving quickly enough to include this style of coding in their rankings.

- Flash 不可以被完全整合进网络营销中。尽管这个技术较为先进，但是搜索引擎不会搜录这种类型的代码，从而影响你的网站排名。

- ASP, if your site is completely data base driven, make sure that your code is written into the page, not being pulled from tables every time. Also, make sure to pre-plan your meta tags within the data base. Too many data bases out there never implement a meta tag strategy.

- ASP，如果你的网站包含完整的数据库，那么确保你的代码写进每个页面，不要写进表格。同样的，预先计划好数据库内的元标签。太多的数据库并不能让你的元标签发挥功效。

- PHP/Java : These are both safe programming methods, just remember to keep it clean and simple. Don't forget to test your programming.

- PHP/Java：这两类代码都是有助于安全编程的，记住，在使用它们编写代码时，时刻保持清晰和简单的风格。不要忘了测试你编写的程序。

- HTML : Probably always going to be the programming method of choice when it comes to servicing search engines and user friendly web sites.

- HTML：使用HTML编写代码有助于搜索引擎搜录，对创建用户友好性网站也至关重要。因此，它是最常见的编程首选。

2) Always test your site for bugs. Even if you think your programming is perfect, most times it's not. Search engines / Visitors will browse your site with more ease. Test your site here: http://netmechanic.com/toolbox/html-code.htm or here: http://www.thewebclinic.com

2.经常测试你的网站漏洞。即使你认为你编写的代码已经天衣无缝了，但是我可以告诉你，一般不会是这种情况。搜索引擎和访问者希望能够更加便捷地访问你的站点。你可以在下面这个网址测试你的站点：http://netmechanic.com/toolbox/html-code.htm，或者是：http://www.thewebclinic.com。

3) Make your site look as professional as you can. If you can't hire a web designer / graphic designer, go out and spend a little bit of money and buy yourself a really great template for your site.

3.尽自己的最大可能性把网站塑造成极其专业的站点。如果你没有能力雇用一个网站设计师或是图形设计师帮你，你可以花点钱为自己购买一些不错的建站模板。

4) Put up your site for reviews! This is so important because other peoples reviews will reflect exactly what your visitors will think. Opening up to some reviews will create more sales.

4.把你的网站公开，让大家来评论！这点非常重要，因为其他人会告诉你他们对于网站的最真实想法。开放你的站点，接纳大众评论，这会使你的销路大增。

You can add your site for review here:
http://www.webproworld.com/viewforum.php?f=4

你可以在下面这个地址公布你的网站：
http://www.webproworld.com/viewforum.php?f=4

5) Promote proper "Title Tags". While promoting your site, make sure to create a proper title tag that best describes your entire site. Also, make sure to include your entire title within all the "Link exchanges" that you make!

5.设置恰当的“Title[标题]标签”。当你推广你的网站时，确保你的Title标签能够最好的反映出你的真个网站的特点。同样的，确保把你的整个标题包含在所有的“链接转换中”！

6) Do not break any search engine / spamming rules! This is crucial for your long term survival. Spamming is only a quick fix with a high price attached to it.

6.不要违反任何搜索引擎的规定，不要放置垃圾广告！这考虑到网站的长期发展。垃圾广告仅能为你带来短期收益。

7) Implement a link building strategy for your site. Make sure to include a link exchange program within your site when you are designing it. So many people add it on later and it seems like it doesn't belong with the site. Less people will want to leave your site if your link resources looks like the rest of your design.

7.为你的网站制定一个链接建设战略。当你正在设计网站时，不要忘了在你的站点中架设一个链接交换程序。这样一来，很多人会添加它，并且，这看上去并不属于该站点。如果你的链接资源开上去也是你设计中的一部分，那么，一般人们都不会离开你的网站。

8) Always expand your information. Search engines / visitors get bored quickly. Bringing in fresh, new content will keep them interested and keep them coming back.

8.时时扩大你的信息量。搜索引擎或是访问者都会很快地产生厌烦情绪。保持内容新鲜，全新的内容将会增加他们的兴趣并经常光顾你的站点。

9) Try not to get wrapped up in the "Google Dance". Too many people start watching their online performance instead of increasing it. Promote daily and always stick with it.

9.不要过度依赖“Google Dance [ Google Dance这个名词通常用于描述Google搜索引擎对其搜索结果进行更新、重组的过程 ] ”。很多人只注重他们在线所创造的成绩，而并没有想过应该如何去扩大它。你应该每天都坚持提升你的网站。

10) Create banners, towers, buttons for people to use. It never hurts having someone take your buttons and adding them to their site for nothing in exchange.

10.为人们创建供他们使用的标语、塔幅和按钮。他们免费索取你的按钮，并将它们添加到自己的网站中，这并不会对你造成损失。

Special 11) Stay up-to-date with web marketing news.
Whether it be "http://www.webproworld.com", "http://sitepronews.com", or "http://www.smartads.info/newsletter", always keep up with standards of marketing online!

补充：11.添加最新的网络营销新闻。不管它是“http://www.webproworld.com”，或是“http://sitepronews.com”，还是“http://www.smartads.info/newsletter”，它们都时刻保持与网络营销的标准接轨。

Good luck with everything!
祝君好运！

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