The Problem

出现的问题

Other than banning sites that uses illegal Search Engine Optimization Techniques, Google also put new websites into hibernation (also known as Google sandbox effect). Famous SEO techniques such as keywords optimization and linking strategies will not work on new domain names, ie new websites will not appear in Google search results for at least a few months. Instead of trying to outsmart the Google sandbox, why not focus your effort in getting leads without using Google Search Results?

如果你不使用作弊手段的话，Google会将新上架的网站过滤掉（即：Google沙漏效果）。著名的搜索引擎优化技术如关键词优化和链接策略等，都不会对新的域名起作用。如果不等上几个月，它们都不会出现在Google的搜索结果中。那么在一开始，我们为什么不采取一些其他的方法来代替google搜索呢？

As a webmaster and SEO researcher, I have created numerous websites and many of them are affected by the Google sandbox as well. This article outlines the techniques that I found useful in getting hits for my new websites without using Google SERPs.

作为网管和搜索引擎优化的研究者来说，我已经创建了许多网站，并且它们同样被Google的沙漏系统过滤掉了。那么，通过这篇文章，我将告诉大家一些较为有效的技巧。通过这些技巧，即使我们不使用Google搜索引擎，我们也可以获得很好的点击效果。

Forums

论坛

A good way to start is to post questions or comments in forums. You will want to include your website address in your signature so that people can visit your website after reading your posts. The more busy the forum is, the more your signature will be exposed and the chances of your urls being clicked will also be higher. The catch is that you must be friendly and abide by the forum rules, else your post might be deleted by the moderator.

其中一个最好的方法就是在论坛中发表问题和陈述。你可你把网址写在你的签名档中，这样当人们读到你所发表的文章时，他们就会点击这个域名了。如果论坛人气足够旺，那么将会有很多人来光顾你的网站，点击率会非常高。关键在于你必须是友好的并且不能违反论坛的规定。否则的话，你发的帖子将会被版主删除。

Write Articles

书写文章

If you do a google search for "Submit Articles", you will find many websites that are looking for articles to host. Write articles that are related to the keywords of your website and submit to their sites. Make your articles interesting and original. Visit the library, do research....etc. Writing good articles is hardwork but your effort will be well rewarded. Copying other articles wholesale will only get you into trouble. This is the most popular SEO technique now but the problem is many people are spamming links in their articles. My suggestion is that you do not provide any outgoing links in your body but make sure you have 1 clickable url of your website in the author biography section.

如果你在google上搜索“提交文章”，你会发现很多网站都在寻找文章。你可以写一些包含你网站关键词的文章，然后提交到他们的站点上。尽量保证你的文章是原创的或是原始资料。你可以访问图书馆查找等等。原创文章是一项艰苦的工作，但是它将为你带来成倍的回报。批量地复制别人的文章将会使你陷入困境。这是著名的搜索引擎优化技术，但是很多人会在文章中加入很多令人讨厌的链接。我的建议是，最好不要在文章的主体部分放置外部链接，你可以在作者部分加1个链接。

Impress Your Visitor During Their First Visit

尽量在访问者第一次访问页面时就让他留下深刻的映像。

If you can make your website unique so that your first time visitors remember you, they will return to your site again in the future. They might also spread your url around for free. A website can be unique in 2 ways, either the content or design. Always ask yourself what makes your website special? There are millions of websites around, what makes people remember your site?

如果站点是独特的，那么访问者在第一次访问站点的时候就会记住你，他们在将来还会回来访问你的站点的。他们也会免费宣传你的站点。网站可以通过两点体现它的独特性，一是内容，而是设计。你要经常地问问自己，什么可以使你的网站变得更具特色。因为，在你的周围有很多网站，那么你怎么才能使人们记住你的站点呢？

I personally hate websites that have a 1 column layout and start off with a header in red:

就我自己而言，我非常讨厌那种整个版面只包含一列的布局方式，并且标题的颜色是红色：

"Let me tell you a secret, I made 50000 thousand dollars this month and I want to share with you the secret...."

“让我告诉你一个秘密吧，这个月我赚了50000000美元，并且我希望能和你分享这个秘密。”

Websites like these were long out-dated because there are millions of them appearing everyday in the internet. It only gives people the impression that the author is thirsty for money and nothing else. That is the problem if you advertise too much in your site.

像上面这样的网站，我可以告诉你，它肯定已经很长时间没有更新了，这种网站在互联网上不计其数。这会给浏览者留下这样一个映像：这个网站的主人出了想赚钱以外，其他什么也不想干了。所以，如果你在网站上放置太多的广告，你的站点会陷入麻烦之中。

One of the tips in creating effective websites is to make your index page fit within the window with minimal scrolling. Make your menu obvious. People are lazy. Make them click on your links and browse through your site rather than making them scroll. Use images and design elements to break the monotony of your web pages. Many websites are ranked very well in Google but they do not sell. People usually do not stay more than 30 secs after entering the index page.

如果你希望创建一个高效的站点，其中一个窍门就是尽可能不要让主页出现滚动条。把你的菜单放在一个显而易见的位置上，因为人们都是很“懒”的。最好不要让他们滚动滚动条就可以访问你的站点。你可以使用一些图像或设计元素来打破网站的单调效果。很多网站不用花钱就可以在google上获得很好的排名效果。一般人们在进入主页之后不会停留超过30秒钟时间。

Submit Your Site For Competition or Reviews

提交你的站点达到参与竞争和客户回访的目的。

If your website is very well designed or has really great content, submit it for reviews. You will get free exposure, recognition and prestige if your site wins the "Site of the Day", "Best Web Design Award" or something similiar. Putting the award on your site gives your visitor confidence in you and your services.

如果你的网站设计精良，内容独特，那么你可以通过提交网站的形式来获取好的宣传效果和声望，也可能获得“当日最佳站点”以及“最佳设计站点”等等类似的殊荣。把这些荣誉放在你的站点上，这样的话可以让访问者对你的站点和服务充满信心。

Remember MSN and Yahoo

别忘了MSN和Yahoo。

Many traditional SEO techniques still works for MSN, Yahoo and other search engines. You should not stop optimizing your pages even if Google does not like you. Of all the techniques, I found quality 1 way links to be the most effective. This is not an article about effective linking strategies so I will not go into details. Always think of ways to built up back links. It works for all search engines.

许多传统的搜索引擎优化技术对MSN和Yahoo或其他搜索引擎也同样有效。即使Google不喜欢你的站点，你也应该尽可能的对你的站点页面进行优化。你可以找出最佳的优化方法。因为这并不是通过文章来优化你的站点链接，所以我就不在细节上展开了。别忘了放置“返回”按钮。他将会对所有的搜索引擎起作用。

Advertising

广告

This is the most expensive option but might also be the most effective in getting hits for your site. Look for sites that are ranked well in Google and provide similiar services as you. Visit their site and see if they provide an advertising section. If you can, advertise on their index page but be prepare to pay a few hundred dollars per month at least.

这可能是成本最大的选择，但是它对提高你站点的点击率来说是最为有效的。你可以去Google上看看那些排名靠前的并且和你提供类似服务的站点。访问一下他们的网站，看看能不能在他们的主页上放置一个广告。如果可以的话，那么你就得每个月准备数百美元的广告费了。

Another proven advertising technique is google adwords. Sign up for an adwords account at adwords.google.com. Your advertisement will appear in many websites across the google network, giving you great exposure immediately. The bad news is that you might need to pay alot every month.

另外一种可行的广告形式就是Google adwords。你可以在adwords.google.com上申请一个adwords帐户。挑选一个排列的最佳位置，你的站点就会出现在贯穿整个Google网络的其它站点中。但是，不好的消息是，你每个月可能都要花上巨额的广告费。

Blogging

博客

I am putting this option last because it is the hotest topic nowadays and definitely worth investing. Getting leads from blogs is an effective technique, no doubt about that. By actively posting blogs and participating in conversations, you are exposing your website especially to people who share the same interests or are in the same industry as you, giving you quality leads. However, it is also interesting to note that statistics shows that most blogs just sit there and do nothing. Therefore, marketing your blog becomes another issue to worry about.

我之所以把这个选项放在最后来说是因为，博客是当今最热门的话题，并且它非常值得投资。通过博客技术来宣传是最好的选择，这点毫无疑问。你可以在博客中积极地发表文章，参与对话，这样的话，你的网站就会被与你有着相同兴趣的人所熟知，他们就会给你高质量的指导。但是，很有意思的一点是，统计表明，很多博客仅是放在那里摆摆样子，并没有被真正的利用起来。因此，如何推销你的博客又变成了另外一个议题。

Conclusion

总结

I have only covered a few important tips here but they are all valid optimization techniques and will make you visible to Google in time to come while waiting for the Sandbox to disappear. There are of course other ways to get hits without depending on Google. Sometimes, I think that being too dependent on Google is a bad thing. This gives Google the power to do what they want.

在这里，我仅仅罗列了一小部分重要的小提示，他们都是非常有效的搜索引擎优化技术，它可以使你的站点很快地摆脱搜索引擎的“沙漏现象”，尽早出现在google搜索引擎中。当然，你的站点完全可以不依靠google就能够获得较高的点击率。有的时候，我认为太依赖google不是件好事。这会让google变得越来越为所欲为。

从最优化角度来设计你的网站 logo的类型

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