Designing Web sites needs careful thinking and a lot of planning.
设计网站需要仔细的思考和成熟的计划。

The most important thing is to KNOW YOUR AUDIENCE.
最重要的一点就是：你要了解你的受众。

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Users Are Scanners
用户是浏览者

If you think a typical user will read the entire content of your Web pages, you are wrong.
如果你认为每个用户都会阅读你网站中的所有内容，那么你就错了。

No matter how much useful information you put into a Web page, a visitor will only spend a few seconds scanning it before they decide whether to leave it or to stay.
不管你在网页中添置了什么有用的信息。用户在离开之前只会花上几秒钟时间来浏览你的这些内容。

If you want a visitor to read your text, be sure to make your point in the very first sentence of the page. After that you should try to keep them occupied with short paragraphs and interesting new headers all the way down the page.
如果你希望访问者能够阅读你的文本内容，那么你必须指出每张页面的重点句。在此之后，你必须划分每篇段落并保证其趣味性，能够吸引访问者，并且给每张页面加上标题。

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Less Is More
更少就是更多

Try to keep all sentences as short as possible. Try to keep your paragraphs as short as possible. Try to keep your chapters as short as possible. Try to keep your pages as short as possible.
保证句子、段落、章节、页面简洁明了、简短易读。

Use a lot of space between your paragraphs and chapters. Pages overloaded with text will kill your audience.
用空行隔开每个段落和章节。过长的文本会让你的“观众”离开你的网站。

Don't place too much content on a single page. If you have a lot to say, try to break your information into smaller chunks and place it on different pages. Don't expect any visitor to scroll all the way down to the bottom of a page with thousands of words.
不要在每张页面上放上过多的内容。如果你确实有很多内容要说，可以将每段信息断开，或另起一页继续表述。不要指望浏览者会滚动滚动条去阅读那成千上万的文字。

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Navigation
导航系统

Try to create a navigation structure that is common for all the pages in your Web.
试着创建站点导航结构图。

Keep the use of hyperlinks inside your text paragraphs to a minimum. Don't use hyperlinks inside text paragraphs to send your visitors to every random page of your Web. That will destroy the feeling of a consistent navigation structure.
尽可能少的在文章中使用超链接。不要给每个段落都加上超链接以至于访问者必须重新打开一页才能阅读全部内容。那将会破坏整个导航系统的感觉。

If you must use hyperlinks, add them to the bottom of a paragraph or to the navigation menus of your site.
如果你必须使用超链接。将他们加在段落底部或站点的导航菜单中。

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Download Speed
下载速度

A common mistake made by many web designers is to develop a site on a local machine with direct access to the data, or to develop the site over a high-speed Internet connection. Sometimes developers are not aware of the fact that some of their pages take a long time to download.
网页设计师们通常会犯的一个错误就是设计出的网站会加重服务器的负担，占据更多的网络流量。有时，开发者们并不注意网站的加载时间有多长。

Internet usability studies tell us that most visitors will leave a Web page that takes more than 7 seconds to download.
互联网可用性课题告诉我们，大多数访问者会在网页加载时间超过7秒钟的情况下离开该站点。

Before you publish any content heavy pages, make sure they are tested over a low-speed modem connection. If your pages take a long time to download, you might consider removing some of your graphic or multimedia content.
在发布网站之前，确定你已经在低速modem上测试过它的加载时间。如果你的页面加载时间太长，你应该考虑删除页面上的一些图形或多媒体内容。

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Let Your Audience Speak!
让你的“观众”说话

Feedback from your users is a very good thing. Your visitors are your "customers". Very often they will give you some valuable wisdom, or advise you, completely free of charge, about what you could have done better.
能够让你的用户进行反馈是一件绝好的事情。访问者是你的“客户”。他们通常会给你富含价值的信息，并且这是完全免费的。这些建议可以让你把网站改进的更好。

If you provide a simple way to reach you, you will get a lot of positive input from a lot of people with different skills and knowledge.
如果你想找到成功的捷径，那么你就应该获取更多关于不同技能和知识的人所给你提出的意见。

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Computer Joke
电脑笑话

Support: "Then hit F8."
技术提供者：“下面请点击F8。”

Customer: "Do I have to hit 'F' and '8' at the same time?"
客户：“是同时按下‘F’键和‘8’键吗？”

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