'Scope creep' may not be a common term among us. However, if you are a website designer or enthusiast, this is definitely a term worth learning.

“规模扩张”对于我们彼此之间来说可能并不常见。然而，如果你是一个网站设计师和狂热爱好者，那么这个术语就值得一学。

In simple words, 'scope creep' happens when the scope or focus of a site changes due to improvements. When it expands, it is said to creep. That is where the coined term 'scope creep came from.

简单地说，由于网站不断地推陈出新，整个站点所涉及的范围和焦点都会发生改变，这就会产生“规模扩张”效应。当网站开始扩大时，它所涉及的领域就开始向四面八方扩张，“规模扩张”一词由此得说。

'Scope creep' may be drastic or may be not. However, in times of 'creeping' your website may need a change in the content or design of the site so as to accommodate the improvements. Every web design must be flexible thus, it continues to change with time so as to cater to the needs of visitors. Change is inevitable hence, scope creep is also inevitable. If you care about your site, you have to tweak and improve your site regularly.

“规模扩张”可能是极其强有力的，但也可能不是这样。然而，在网站延伸期的时候，可能需要在站点的内容或设计上进行改进，从而适应网站的改进。每个网站设计都必须是相对灵活的，因此，它必须不断地适应形势以满足访问者的需求。改变是必然的，“规模扩张”也是必然的。如果你关注你的网站，那么你就需要经常性地改进你的站点。

Nonetheless, in doing the 'scope creep', problems may eventually occur. Poor planning is the most common reason of these problems. Another is the hodge-podge of offers that can lead to lose of focus that makes these offers pieces of crap - nothing more!

然而，在进行“规模扩张”的时候，问题也会随之产生。简陋的计划时出现这些问题的通常原因。另外一点就是“大杂烩”，这会使网站失去焦点，使网站内容变得异常空洞。

So how do you make 'scope creep' manageable?
所以，你该如何使“规模扩张”变得更易于管理呢

1. Good planning strategy. Give yourself more time for planning. Acknowledge problems that may arrive in the future. Allow flexibility to take its course. Anticipate the breakthroughs and new phenomena so that you can go with the trend and fresh flow of the business you are in. Fluidity is something that must be master with grace.

定一个完美的计划战略。尽量多花点时间做计划。预见到那些将来可能发生的问题，让整个过程变得更具有适应性。预见到可能的突破点以及全新的现象已帮助自己在已涉足的商业领域紧跟市场趋势。可变性必须以更加能够吸引访问者为主导。

2. Your primary goal must prevail over 'scope creep'. The changes must be in accord with the primary goal of the web design. This will make the site focused, organized and cohesive. If ever you are faced whether to use 'scope creep' and distract the primary goal or stick with it, the unanimous choice must be the latter. This is so because your site is created to relate to the primary goal and adding a new agendum can be treated a misnomer and will not be a good idea for the website.

你的主要目标必须要战胜“规模扩张”。改变必须要与网站设计的主要目标相一致，这将使得整个网站更具焦点、组织性和粘合性。如果你要在促进“规模扩张”以改变网站的主要目标和坚持网站的主要目标这两点做出选择的话，那么毫无疑问，你应该选择后者。这是因为，你的站点必须和网站的主要目标相关，并且，添加一个新的议程的话，可能会引起不当，这对网站来说并不是一件好事情。

3. Function rules over form. You may encounter a conflict that may trigger the extinction of the usability or functions of the site however, do not be tempted. This will just result to confusion on the part of the visitors. Moreover, function or usability must be effectively carried out.

功能规则大于形势。你可能会面临这样的问题，它会激发网站的可用性和功能性之间的冲突。然而，不要让这种情况继续下去了，这只会影响你的访问者。此外，功能和可用性必须被有效地实施。

Now you know what 'scoop creep' is and why it is essential to websites. It is good and they can keep your business updated and flexible. Nonetheless, in doing 'scope creep' do not forget the basic principles of wed design development

那么现在，你现在应该知道“规模扩张”的真正涵义了，并且，了解了网站的要点。这是非常好的，因为它可以使你的生意不断创新并保持灵活性。然而，在进行“规模扩张”时，千万不要忘记你网站设计发展的最基本理念。

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