Much of the "hype" concerning affiliate programs centers on the anonymity of the web, and that you won't have to have a "face to face" relationship with your potential clients. Let the autoresponders do the work, have the money deposited in your bank account while you sleep.

很多弹出式广告都会向你推介一些匿名网站的会员注册程序，这样的话，你就无须与你的潜在客户建立一个“面对面”的关系。当你就寝时，你可以让自动回复程序去运作这份工作， 并在你的银行账户中存放保证金。

People want to do business with people. If you're in sales, and can't stand "Rejection", you're in the wrong business. Trying to market something online, does not shelter you from this either. People will contact you and not buy into your offer.

人们之间愿意从事商务往来。如果你正在销售产品，并且不希望被拒绝，那么，你正处于一种完全错误的商业活动中。尝试着自己在线推销一些商品，不要去回避这种行为。人们可能会向你打听产品信息，但是却可能不会下订单。

Worse yet, you don't even get any contacts. If this is happening, you might want to ask yourself why. Many people will simply "quit" and write it off as a bad experience. Those who succeed find out why.

更糟的是，可能会没有一个客户来联系你。如果这种事发生了的话，你就要好好问问你自己，到底是怎么回事？很多人会简单地选择“放弃”，由于他们的感觉很差，所以他们可能会注销自己的用户身份。找出其中的原因。

The first axiom of marketing is that people want to do business with people. If their only contact is with an affiliate page, that may or may not bear your name. Ask yourself - would you do business with someone you never heard of, know nothing about them, and who you have no way of contacting?

第一个销售准则就是，人们都是希望彼此之间从事商务往来的。如果仅有的一张用于描述联系方式的页面也存在冲突，那么他们就会对你的名字不屑一顾。你可以自己问问自己，你会于一个你从未听说过的或从未了解过的人做生意吗？并且，你还没有关于他的确切的联系方式。

Letting people know about you is one of the strongest statements you can make about your business. If you give a short background on yourself, with appropriate contact information, they most likely will have the necessary confidence to proceed. I have full contact information on my website, including a telephone number they can call in the event of a question or a problem.

你应该试图让人们对你的情况更多地了解。如果你对自己的背景情况作了简要的介绍，并给出了合适的联系信息，那么他们很很可能就会对你产生更多的信任。我在自己的网站上给出了最为全面的信息，包括可以提供问题咨询的电话号码。

Now you might think that giving your phone number to the world, is going to result in a lot of "bad things". Not true! In our 11 years of doing business on the Internet, I have never had a "crank" call - never. I post the hours that people can call, and receive very few calls outside of that time frame. After hours, I turn on the answering machine and give them the hours I'm available. I suggest a broadcast type of message which doesn't allow the caller to leave a message.

现在，你可以考虑一下，最好将你的电话号码公之于众，这并不是一件坏事。在我从事的11年电子商务生涯中，我从没接到过骚扰电话。我将电话解答的时间段公布出去，发现在这个时间段以外打电话咨询的人非常少。我打开自动回复装置告诉客户我什么时候有空，并告诉他们不用留言了。

Now the majority of people will never call, but will use the email channels provided instead. The presence of a telephone number however, goes a long way in allaying their concerns. I don't recommend an "800" number, as people will think twice before spending their own dime to call. I also give a mailing address.

现在，大部分人都不打电话了，并且开始使用电子邮件了。电话的出现在某种意义上阻碍了人们的交流。我并不推荐使用“800电话”，因为人们在打电话之前会思考，这个电话打出去是不是仍然需要1角钱。我一般都告诉他们我的电子邮件地址。

Another nice touch is to include your photo with your Bio information. As they say, "it's always nice to put a face with a name". The more you can establish a personal bond with your potential buyer, the greater your chances of success.

另外一个很好的方法就是在个人简历中使用照片，就像他们说的那样，最好在你的名字旁边放上照片。如果你能够更好地与你的买家建立关系，那么，你将获得更大的成功。

The second axiom of business is to learn from your mistakes, and correct the things that you are doing wrong. During the Second World War, when a young group of pilots in the RAF were fighting for their lives in the air over England, they would often be hit by enemy fire. Their engine would start to misfire causing it to make knocking noises. Thus was coined the phrase "every knock is one step closer to home". They had a great attitude.

第二个销售准则是，从你的错误中吸取教训，将你的错误纠正过来。在第二次世界大战中，当英国皇家空军在英格兰上空为自己的生命二战的时候，他们经常会被敌军的火力攻击到。他们的引擎就开始发出撞击的噪音，但并不起火。但是，每撞击一次就意味着他们离自己的家更近一步了。多么高尚的信念！

We can take a lesson from them. If you can determine why your offer is being knocked or rejected by your potential clients, the closer you will get to attaining your goals. Rejection is common in business, and even the largest companies do studies on every ad campaign they conduct to make them better.

我们可以从他们身上学到些东西。如果你能够知道你所提供的东西为什么会让你的客户拒绝，那么你就离目标的实现更进一步了。拒绝在商务活动中是经常出现的东西。甚至对大公司而言，他们都回竭尽所能地从广告的实践中学习，以追求更好的效果。

A simple statement on your web page to encourage feedback can go a long way, but don't be discouraged by some of the remarks you will receive. No matter how crude some may be, they are being triggered by something, so don't take offense. Now while I normally advocate the use of a form for sending information from a website, here I do not. Let them be automatically transferred by use of the "mailto:" command to their email account to write the message, as you will then know the return address is valid.

网站中一句简单的陈述可以帮助你获得长久的反馈信息，不要被那些批评意见所吓倒。不管批评的语气多么粗鲁，那可能是因为他们被什么事情激怒了，千万不要发火。我原来建议最好能够通过网站发送一些表单信息，但是这里我并不提倡这种做法。让他们自发地使用“mailto:”命令来书写信息，这样你就可以知道恢复的地址是有效的。

Yes, they may wish to remain anonymous as well, but the use of a form in this instance, which simply allows them to vent, will serve little purpose.

当然，很多人不愿意公开自己的姓名，但是在这种情况下使用表单可以让他们进行发泄并满足他们的一些目的。

Follow up to all the legitimate replies you receive to find out why they have reservations. Rejection is not always bad, and if you use it properly, it just may go away.

通过所有你接收到的合理回应信息找出他们预定产品或服务的原因所在。拒绝并不都是不好的，如果你能够正确地对待它，那么时间长了，“拒绝”的情况会自动消失。

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