Have you ever wondered if the company or freelancer you hired to build up your website from scrap did a great job, or you paid for a worthless product?! If yes, do not panic. It does not matter that you do not know anything related to web development: user experience, accessibility, usability, layout, and other things that make the differences between a Da Vinci masterpiece and a 5 year-old painting. This article will guide you through the entire process of your website's development, so that you know what to ask, what to say, when to say to your web developer. The result, the best website you could ever have.

你曾经是否知道这个情况，你雇用的公司或自由网络设计师是否很好地创建了你的网站，或者，你支付这笔网站建设费用值得吗？如果是的，那请不要惊慌。如果你对网站开发事项一无所知，那也没什么关系：用户体验、可访问性、可用性、布局或其它那些能够区分达芬奇著作和仅有5年历史的绘画的东西。整篇文章将通过整个网站开发的过程引导你，这样一来，你就知道该对你的网站开发者问些什么，说些什么，或者，什么时候说。从而，你得到的结果就是，你的网站无与伦比。

First of all, you should find a web development company, a freelancer, or perhaps a friend that has a vast portfolio and experience in this domain. Of course, searching for "web design" on Google or other search engines won't do any good. Perhaps the best way is this one. You pick up a couple of websites that you like, and open them in your browser. Than, look at the footer of each of these websites, and visit its designer's website. You will probably find a link like "designed by", "concept by" plus "Company name". You now have about 5 such companies. Hopefully, not all the websites you know are developed by the same company.

首先，你应该找一家网站开发公司，或者熟悉网络领域的自由设计师或朋友。当然，如果你直接在Google或其它类似的搜索殷勤上搜索“网站设计”可能效果不会很好。可能这样的效果会更好点：你选择一组你喜欢的网站，然后在浏览器中打开它，然后看看页面的页脚处，找到设计该网站的设计师的网址。你可能会看到这样的链接字眼“designed by”，“concept by”，或者“Company name”，那么现在，你大致了解了关于这样的5类公司了。最好是不要让同一家公司开发你全部的网站。

Next step is finding other similar web development companies. You may do that by using Google toolbar.

下一步是找到另外一家类似的网站开发公司。你可以使用Google工具条来完成这项工作。

It has an option so that you can easily see related websites to the one you are currently seeing. If not, open Google in your web browser, and type "related:http://www.domainname.com" where domainname.com is the domain name of a company you have just visited.

你还有一个选择，就是简单地看一下你最近访问到的相关网站。如果你最近没有访问类似的网站，那么，请在你的网络浏览器中打开Google搜索条，然后输入下面这段文字：“related:http://www.domainname.com”，这里的域名（domainname.com）就是你最近刚刚访问过的网站的名称。

Pick up the first 5 websites related to the one you viewed in the past, and bookmark them all. Like this, you'll have by now about 30 different web development companies in your list.

选取你最近所访问的5个相关站点，并且把它们加入收藏夹内。如果这样做的话，你将会在列表中拥有30家不同的网站开发公司。

Then, you must compare them all and eliminate all the ones that have really high prices, and portfolios under 10 websites. Perhaps you should consider eliminating some of the companies that have low prices for their services, as low prices mean most of the time low quality. You should also look into testimonials. Don't make the same mistakes other people did before you!

此时，你必须同时比较这些公司，然后把收费较高的公司去掉，然后，寻找由10家公司组成的投资组合。有时候，你也可以把那些收费较低的公司去掉，因为过低的收费通常意味着低质量。你也应该要仔细阅读一下公司简介。不要再犯那些别人已经犯过的错误。

Now, if you have reduced your list to only one company, great job. You could skip the next paragraph and finally get to know what really matters when building a website. Because that is the most important thing of the entire process, and this article should be about that, not a quick guide to choosing a web development company for your project. So, half the battle is yours by now!

现在，如果你的选择范围已经圈定一家公司了，那么，公司删选的任务就可以说是完成了。你完全可以跳转到下一个章节。这时，你需要知道创建网站需要哪几个要素了。因为这是整个过程中最重要的环节。因此，你千万不要很快地决定选择哪一家公司来开发你的网站项目。所以，现在，你的任务只完成了一半。

If your list is now like 5 different companies, or why not 10, what should you do now? Asking your wife about what she thinks may not be the best idea. There are multiple locations where you can find information about websites in general, about web companies, get your website reviewed by others and so on. Almost every big web design community has a "website critique", "website review" category in their forums. Some of them may have related content such as web developer review. If you cannot find information regarding a specific company, there is a better way to do it. I personally like the concept of Web International Awards. It is a site review tool and ranking system for web developers, freelancers worldwide. In order to see what the companies in your list are up to, you must look for them in the website's database. If they are not there, do not panic. Anyone can submit websites for review. Yes, you are one of the ones who can do it. Just register, and submit one or two projects from the portfolios of the companies you have in your list. They will be reviewed and it should then be clear which company is best for you. You should always consider looking in the website's database to find other companies that you haven't heard of before.

如果你现在所选定的公司只有5家，那么，为什么不是10家公司呢，你现在应该做些什么呢？如果你此时此刻去问你妻子的想法，我想这并不是好主意。你拥有很多获取建站知识和网站制作公司的信息的渠道，尽量然别人多看看你的网站，并听听他们的评价。几乎所有的大型网站设计联盟的论坛中都包含“网站批评”和“网站评论”这样的板块。其中包含一些相关的内容，如网站开发者评论。如果你找不到与特定公司相关的信息，那么上述方法则确实可行。就我个人而言，我比较喜欢那些关于网络国际化评论的这种概念。它对于全世界范围内的网站开发者和自由设计师来说，是一个很好的网站评论工具和排名系统。为了能够找到那些能够上升到你的列表的公司，你必须在数据库中寻找他们。如果他们并未出现在数据库中，请不要恐慌。每个人都会表达自己对网站的看法，当然，你也是这些人中一个。先注册，然后从你所罗列的公司的投资组合档案中提交一到两份计划方案。他们就会对此作出评论，那时你就知道什么公司最适合你了。你应该更多地从网站数据库中查找那些你从未听说过的公司。

Oh, almost forgot. You can find Web International Awards at http://www.webia.info .Do not be scared if the website looks empty, small. It's capabilities are huge, and important to you!

噢，差点忘了，你可以键入http://www.webia.info域名来查找网站国际评论。即使网站看上去规模很小，而且空荡荡的，那也不要怕。因为它的功能性非常强大，并且对你来说极其重要。

Now you are all set. You have the company that you are about to hire. You like their prices, you like websites in their portfolio, past clients now worship them. So, here starts the second part of the battle.

现在一切就绪。你已经拥有了你即将委托的公司。你对他们的出价表示满意，对他们的投资组合档案数据库表示满意。并且，以前的客户都对这家公司表示满意。因此，现在就可以正式进入第二部分了。

What exactly must you look for when telling your web designer what you need?
你应该精确地寻找你确确实实所需要的内容并将这些内容告诉你的网站设计师

You should look at code . But hey, you don't know anything about programming. Doesn't matter. If it looks nice, is well organized, and perhaps you see within some comments like "this function automatically checks if the entered email is valid", it means that the person you have hired, is indeed a professional.

你应该看看代码。但是你对程序并不了解。没关系。如果你看到代码写得很工整，并被组织得很好，并且，你还会在代码旁边看到注释，如“这个函数可以自动检查输入的email是否有效”，这就意味着你找的这个人非常专业。

Before your website is complete, you should make sure that the website looks, and especially works the same on as many browsers as it can. I suggest you check it using Internet Explorer, Mozilla Firefox and Opera browsers, which have by now a huge percentage regarding their expanding.

在你的站点完成之前，你必须能够保证你的站点可以在不同的浏览器中浏览。我建议你同时使用IE、火狐和Opera浏览器浏览，因为这三类浏览器的用户非常庞大。

One of the most important things in a websites overall feeling is its design . You should really pay attention to its graphics. They must not hurt your eye, color tones should be nice, chosen in such a manner to point out what the website is telling to the visitors.

在网站的整个感觉中最重要的就是设计。你必须在图形上花心思。这些图形不能构造成视觉障碍，色调也必须和谐，通过这种方式来向访问者指出你的网站究竟希望向他们表达些什么信息。

The website must have a good layout. Headers must be headers, footers must be footers, and content areas must have content, not copyright information. One of the most important things in a website's layout is probably its navigation menu. When visiting a website, you should always be able to answer these questions:

网站必须要有一个好的布局。页眉（header）就是页眉，页脚（footer）就是页脚，内容就是内容（不包含版权信息）。网站布局中的一个重要环节就是导航条。当使用一个网站时，你必须能够回答下面三个问题：

• Where am I? (Present)
  我在哪？（现在时）
  
  
• Where can I go? (Future)
  我将来可以去哪？（将来时）
  
  
• Where have I been? (Past)
  我到过哪？（过去时）

You must pay attention to the website's homepage layout too. A home page must always provide you with information to another set of guidelines:

你必须要关注你的首页布局。因为首页通常为你提供关于另外一组指导方针的信息：

• What is this place?
  这个地方是什么？
  
  
• Do not get in the repeat visitor's way.
  尽量不要重复访问者访问的路线
  
  
• Must show what's new.
  必须指出什么是最新的
  
  
• Must provide a very good global navigation
  必须提供一个能够贯穿全剧的导航条

Yes, the home page must tell you what the website is about, and quick too. This is probably the most important goal of a home page. Otherwise, new visitors to your website won't know what they can find in your website or what is has to offer. If they don't know that, they will feel dumb, leave, and they will never return. Would you hang out with someone who has just made you feel like a retarded idiot? I don't think so. This is all about making the best first impression, which matters the most.

是的，手也必须能够告诉你网站的内容，并且越快越好。否则的话，新的访问者就不知道该在你的网站中查找什么，并且也不知道你能提供给他们什么信息。如果他们对上述情况不了解，他们就会感到失落，并再也不会回来光顾你的网站了。你希望别人认为你是一个反应迟钝的白痴吗？我并不这样认为。这关系到如何给别人留下一个较好的第一印象，这是最主要的一个方面。

The website must also provide new information for visitors that return to your website after a while, otherwise the website will now look boring. The layout of the website must not get in their way to finding new information, so that is why you need the easy access and precise global navigation.

网站必须能够在一段时间之后为那些会回头的访问者提供全新的信息，否则，网站看上去将会令人感到厌烦。网站的布局不能够干扰访问者寻找信息的方式，这就是为什么你需要创建一个精准的并且易于访问的全局导航条的原因。

All this for what? Oh yes! Content . Websites with no content suck right? You can have great coding in your website. It can have a marvelous design, but if the content is bad, you won't get Da Vinci's masterpiece. An important thing when it comes to content is your company's logo. The website must be constructed in such a manner so your logo stands out and is remembered by your visitors. Perhaps your slogan too. Pages that must provide crucial information about your company are the contact pages, and about pages. Make sure these two pages provide the information in a personal manner, that point out your company's qualities. You do not want a contact page that looks the same like other 1.000.000 contact pages. You choose which one of the bellow is best.

这些都是为了什么呢？内容。没有内容的股票怎么吸引人呢？你可以让你的网站代码书写的工整一点。你可以设计得非同凡响，但是，如果内容不好，你就不可能拥有像达芬奇那样的著作。对于内容来讲，还有一个异常重要的东西就是公司的logo。网站必须要以这样的方式创建以帮助你的logo突现出来并被访问者们牢牢记住。这个logo也可能是标语。页面必须提供给访问者关于公司的最至关重要的信息就是联系页面和公司的简介。确保这两个页面以你个人的方式向访问者指出了你公司的性质、质量。你不应该把你的联系页面做得和其它1,000,000个联系页面相类似。选择能够突出自己的形式是最好的。

"TSK Media delivers world-class web products such as portals, web applications and small websites, advertising strategies and marketing plans."

“TSK 媒体发表了世界级的网络产品，如：portals[入口]、web应用程序、小型网站、广告战略和市场计划。”

"TSK Media is one of the biggest IT&C companies in the United Kingdom . It is composed of three different firms, their subsidiaries and affiliates. Each of these three firms specializes in one domain: web development, advertising, marketing. Each of these firms is a separate independent legal entity operating under the name of TSK Media, or other related names, such as TSK Web Development, TSK Advertising or TSK Marketing.

“TSK 媒体是英国最大的IT&C[信息技术与通信]公司之一。它由三个不同的公司组成、子公司和分支机构组成。这三个公司中的每一个都专注于一个领域：网络发展、网络广告、网络营销。每个公司都是分散独立的合法实体，它们都在TSK媒体或其他相关的名称如：TSK网络发展、TSK广告或TSK市场营销之下进行操作。”

During its 10 years of activity, the company has gathered vast experience and has a huge portfolio of projects, developed in the past to satisfy our customers."

通过这样十年的行动下来，公司获取了巨大的经验，并拥有了大量的项目投资组合，在过去发展了如何满足消费者的方式。”

The content must keep the visitor busy, must not let him/her get bored. You must earn their respect so as to stay awhile on your website and read the information it provides. You should also count your important keywords. If the page you are now navigating is about horses for example, keywords like horse/horses, stable and other related words should appear a lot in the page, so that your SEO score is high. SEO or Search Engine Optimization is important. The better it is, the better you will rank in search engines results pages. It is important that your website is submitted to as many web directories with similar content to your website as possible.

内容必须要让访问者保持忙碌，但千万不要让他们感到烦躁不安。你必须赢得他们的尊敬，从而使得他们能够在你的网站上停留一段时间，并阅读你所提供的信息。同时，你还应该留意一下你的关键词数量。举个例子来说，如果你当前是针对horse[马]的导航页面，那么关键词就应该使用horse或horses，稳定的和其它相关的词语同样也应该出现在页面中，从而使得你的搜索引擎排名会提高得更快。搜索引擎优化非常重要；搜索引擎优化得越好，你的页面排名就会越高。很重要的一点是，你的网站应该尽可能多地提交到网络目录当中，并保证提交的内容与网站的内容尽可能地保持一致。

So, you have also found out that an important thing in your website's success is its SEO .

因此，你会发现，决定你网站成功的另一个关键因素就是搜索引擎优化（SEO）。

Least but not last, an important key is user science . The website must be highly accessible. First of all, forms must allow visitors to type what they need. The forms must give them room to type. Of course, name, surname, email, phone inputs must not be huge, but comments, suggestions, text areas like that must provide enough space. If a user does something wrong when submitting such a form, they must see a nice error message, explaining what they did wrong, then the possibility to return to the previous page with all the information intact. You do not want to write a 3-page suggestion again just because you have mistyped your email address. They should always know what elements in your form are mandatory and which are not.

最后但并非最不重要的一点，这个重要的关键词就是用户科学。网站必须具备高度的可访问性。首先，必须为访问者提供所需信息输入的表格，并给出输入空间。当然，名称、二级名称、电子邮件、电话输入不必太大，但是注释、提议和文本框必须给出足够的输入空间。如果一个用户在提交这类表格时存在误操作，他必须能够看到一条温馨提醒其操作有误的信息，并告诉他错在哪里，然后自动跳转回前一页，使整个页面展现为输入后的状态[保证正确输入的信息存在]。因为，你并不希望出现这样的事情：仅是因为自己输入的电子邮件地址有误，就要重新再输入一遍3页的信息。你应该告诉访问者：哪些信息是必填信息，而哪些信息不是。

Conclusion
总结

The website must always provide solutions that work for people, not the other way around. The user must be able to navigate easily, find the information they need. They must understand the website's structure, how it can be used most effectively without any headaches. They must feel great when navigating your website, in love, and never ever leave, or even if they do that, the website must make sure they come back.

网站必须能够为人们提供切实有效的解决方案，而不是其他的方式。用户必须能够方便地操作，找到他们真正所需要的信息。他们必须明确整个网站的结构，以及那些最有效的同时又不会带来任何麻烦的使用方式。当他们在你的网站中进行操作时，必须让他们感到心情舒畅，并深深地喜欢上你的网站，并且永不离去；或者，即使他们离开了你的网站，也能够保证他们还会回来。

在你的网页链接和图片中使用“Title”标签 设计搜索引擎亲睐的网站

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