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设计理念 中的 迅速提高你的销售业绩
出处:互联网 整理: 软晨网（RuanChen.com） 发布: 2009-03-01 浏览: 1902 ::
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While studying online for IT investment opportunities, I found that one main factor was constant. All of the biggest money makers have eye-catching, simple, innovative, and the cleanest websites online! 当研究IT在线投资机会的时候，我发现了一个不变的因素。所有赚大钱的人都拥有一个引人注意的、简单的、吸引人的和清晰网站。
Having a corporate style website may greatly increase your business!
创建一种具有合作风格的网站很可能会大幅度地增加你的销售业绩！
Looking professional online is extremely important, especially if you want to attract big money to your door. There are literally 1000's of people and companies searching every single day for their next big purchase, will your company be the next one they contact?
使网站开上去更专业，这点非常重要，特别是如果你希望吸引大资金的话。大概每天有上千个人或公司在搜索大单交易，那么，你的公司可以成为他们联系的下一个对象吗？
Here are a couple of "corporate style websites" I am talking about:
这里列举一组具有合作风格的网站：
http://www2.sprintcanada.ca/Enterprise/default.asp
http://www.bell.ca/shop/index.jsp
http://www.cogeco.ca/en/index_o.html
As you notice with all three of those examples, they are clean, simple, innovative and easy to navigate. You won't notice any flashing buttons, 10 different text colors, everything packed into one page, banner ads in every corner, etc.
你可以好好注意一下上面的三个案例，它们的导航系统清晰、简单、吸引人并且容易操作。你不会在里面看到flash按钮，或者超过10种不同的文本颜色，或者是将所有东西充斥一个页面上，或者是在角落中安置广告等等。
The point is - keep it clean!
目的是 – 保持清晰的风格
Have you ever visited a website and you left with a headache? This might be the same for your visitors. People notice when they find clean websites, it actually increases your chances of people reading your content more often than not.
你曾经访问过那些令你头痛的网站吗？那么，对于和你一样的访问者来说可能也会有同样的感受。当人们发现这个网站的风格是简单清晰型时，就会增加他们阅读你网站内容的几率。
Appearance is everything online. What your website tells people subconsciously is the message they perceive about your business. The more "Mickey mouse" your website looks, the more "Mickey mouse" visitors will think about your business. The internet is very impersonal and in order to increase our business, you need to find ways to subconsciously tell your visitors that you mean business and you're the right choice for their purchase online.
网站的表现形式是最重要的。你应该让人们下意识地感觉到，你的网站内容正是他们所需要的。如果你在网站放置了很多关于“米老鼠”的东西，它们就很可能认为你的网站和米老鼠有关。互联网并不是为了满足某个人的，为了增加我们的销售业绩，你应该找到一些方法，下意识地告诉你的访问者关于你的业务内容，并且让他们认为你就是他们最佳的业务伙伴。
It takes 2 seconds to look bad online:
只需2秒钟的时间就可以让访问者对你的网站留下糟糕的印象
This whole process happens within seconds of visiting your website. Let's say that 70% of your visitors are 1st time visitors and only 4% ever come back, by simply cleaning up your style, it may actually increase that 4% return visitors into 10% overnight. It is that simple.
所有的过程在网站访问的几秒钟时间就发生了。让我告诉你吧，70%的访问者是第一次来到你的网站，并且，只有4%的人会成为回头客。如果你简单地整理一下你的网站，使它看上去是一种清晰的风格，那么实际情况是，一夜之间，回头客会从4%增加到10%。就是这么简单。
Redesigning your existing website is very important:
重新构架你现有的网站是非常重要的：
Many people who Redesign their existing website once every 3 years end up increasing their business overnight. Those of you who have had the same website for the last 10 years should really consider updating right away. Updating your website is like turning over a new leaf and coming up with new and innovative ideas to connect with your visitors.
很多人平均三年就重新架构一下自己的网站，并且，这样做能在一夜之间提高他们的业务量。那么和他们一样，你的网站如果10年还没有更新的话是不是该考虑一下，赶快更新一下呢？网站更新就如同翻开了新的一页，所以，赶快提出能让访问者源源不断的新的方案和受它们欢迎的点子吧。
Yahoo.com & MSN consistently update their template(s):
Yahoo.com 和 MSN 经常更新它们的模版：
Yahoo & MSN also understand the importance of "keeping up with the Jones's". Keeping your website fresh and up to date will give your existing visitors another reason to browse through other sections simply because they have a new found interest and curiosity. Please note: Changing everything around every month is not the key, this method may actually confuse your visitors more than increase their curiosity.
Yahoo.com 和 MSN 同样知道“与时俱进”的重要性。保持网站的新鲜感并做出积极更新，这会使访问者找到从另一个角度浏览网站的理由，这仅仅简单的因为这会吸引他们的兴趣，并且增加他们的好奇心。这里要注意：如果每个月都更新的话，效果就会不大理想。因为这样做不会增加他们的好奇心，反而会使他们感到困惑。
Humans get bored easily:
人类是易于烦躁的：
It is actually really easy to have your visitors lose interest in your company. What would spawn such loss?
如果让访问者对你的网站失去好奇心是非常容易的。那么到底什么会导致这样的失败呢？
- Old outdated content
过时的内容
- Broken links everywhere
过多的无效链接
- Contact forms that don't work anymore
联系表单并不起作用
- Website templates from the "50's"
来自于50年代的网站模版
- Content that isn't related to their search
内容与搜索毫不相干
We as humans have a short attention span. If the website we are visiting doesn't pique our interest right away, as we say "there they where, GONE!" This is the very reason why BLOGS attract a huge amount of attention online. Not only can you read people's thoughts, but you can read them every day!
作为人类来说，我们并没有那么多时间去注意某样东西。如果访问的网站能够激起我们的好奇心，那么我们就会说“就是这，赶快去看看！”这就是为什么博客能够吸引那么多人的原因所在。并不仅是因为他们能够阅读人们的想法，并且，你还可以每天都去看看。
Blogs are a great way to connect with new & existing visitors on a daily basis. Don't forget, search engines tend to like updated content as well.
不但博客可以使新老访问者保持每天的联系，不要忘了，搜索引擎也喜欢天天更新的内容。
Getting back to making more money...
回到赚钱的主题…
The better you look online, the better your checks will be. People want to know that they made the right decision for their family, friends, or business. Going with a company that doesn't feel right may embarrass them and decrease your chances at repeat business. People will always recommend a company that they are proud to do business with. It's the same as getting "recognition" for their recommendation.
你的网站看上去越吸引人，那么生意就会越做越好。人们希望对家庭、朋友和自己的生意做出正确的决定。如果某个公司看上去让人感觉并不理想，那么这就会使他们感到厌烦，甚至失去使他们再次上门洽谈生意的机会。人们都愿意推荐那些与他们合作愉快的公司。他们对你的公司进行推荐，就等同于你的公司获得了赞誉。
Bottom line is this:
结束语：
Re-think, Re-design, Re-vamp whatever you have to in order to turn over a new leaf for your business. Do this properly, and you too will increase your business over night!
重新思考、重新设计、重新修补，你必须这样做，目的就是为了自己的销售活动翻开崭新的一页。适当地做这些这样的事情，你将在一夜之间增加你的销售量。
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