A Domain Name is a unique name for your web site.
域名是网站独特的名称

Choosing a hosting solution should include domain name registration.
选择一个虚拟主机方案包括域名注册。

Your domain name should be easy to remember and easy to type.
域名应该易于记忆和输入

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What is a Domain Name?
什么是域名？

A domain name is a unique name for a web site, like microsoft.com and ruanchen.com.
域名是网站独特的名字，例如microsoft.com 和ruanchen.com。

Domain names must be registered. When domain names are registered they are added to a large domain name register, and information about your site - including your internet IP address - is stored on a DNS server.
必须注册域名。域名在注册时被添加到一个更大的域名注册簿，还有你网站的相关信息—包括英特网的IP地址——都储存在一个DNS服务器上。

DNS stands for Domain Name System. A DNS server is responsible for informing all other computers on the Internet about your domain name and your site address.
DNS是Domain Name System（域名解析系统）的缩写。一个DNS服务器用于告诉别的联网的计算机有关你的网站的域名和网址

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Registering a Domain
注册域名

Domains can be registered from domain name registration companies such as http://www.dotdnr.com.
域名可以在域名注册公司注册，例如：http://www.dotdnr.com

These companies provide interfaces to search for available domain names and they offer a variety of domain name extensions that can be registered at the same time.
这些公司应该提供界面使用户可以搜索可用域名，还要提供大量可同时注册的域名扩展名

Domain Name Registration provides registration services for .com .net .org .biz .info .us .nu .ws .cc and .tv domains.
域名注册就是提供关于.com .net .org .biz .info .us .nu .ws .cc 和.tv 这些域的注册服务

Newer domain extensions such as .biz .info and .us have more choices available as many of the popular domains have yet to be taken. While .com and .net domains are well established and recognized, most popular domains with these extensions are already registered.
新的域扩展名如.biz .info 和.us会有更多机会，因为很多流行的域仍未被注册。当.com和.net已建立完善并被广泛认同时，带着这些扩展名的很多正流行的域就已经被注册了。

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Choosing Your Domain
选择域名

Choosing a domain is a major step for any individual or organization.
对任何个人和团体来说，选择域名是非常重要的一步。

While domains are being registered at a record, new domain extensions and creative thinking still offer thousands of excellent choices. When selecting a name it is important to consider the purpose of a domain name, which is to provide people an easy way to reach your web site. The best domains have the following characteristics:
当域名在档案中注册后，新的域扩展名和动态的思想仍不断地提供成千上万种新的好选择。在选择时考虑域名的作用是非常重要的，域名使人们可以更方便的访问你的网站。好的域名有以下特点：

Short - People don't like to type! The shorter your domain, the easier it is to reach and the less are the chance the user will make a typographical error while typing it.
短—人们不喜欢打字。你的域名越短，越易访问，用户也会减少输错的可能。

Meaningful - A short domain is nothing without meaning, 34i4nh69.com is only 8 characters long but would not be easy to enter or remember. Select a domain that relates to your site in a way that people will understand.
有意义—短的域名如果没有含义就什么也不是了，34i4nh69.com 只有8个字符长，但一点都不容易记和输入。选择一个便于人们理解记忆的与你网站在某方面有联系的域名。

Clear - Clarity is important when selecting a domain name. You should avoid selecting a name that is difficult to spell or pronounce. Also, pay close attention to how your domain sounds and how effectively it can be communicated over the phone.
清楚—选择域名清楚是很重要的。避免选择难于拼写和发音的域名。还有，要注意你的域名在电话中听起来是否清楚和容易分辨。

Exposure: Just like premium real-estate on the ground that gets the most exposure, names that are short and easy to remember are an asset. In addition to humans viewing your domain, you should consider search engines. Search engines index your site and rank it for relevance against terms people search for online. In order to maximize your sites exposure, consider including a relevant search term in your domain. Of course, this should only be considered if it still maintains a short, clear and meaningful domain.
“曝光”：除了人们会浏览你的域外，你应该也考虑到搜索引擎。搜索引擎会把你的网址编入到索引中，并当人们在线搜索相关信息时，会列出你的网址作为参考。为了使你的网址最大限度地“曝光”，被人们知道，可以考虑在你的域名中包括一些相关信息的短语。当然，域名还是要保持简短，清楚和有意义的。

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Sub Domains
二级域名

Most people are unaware but they already use sub domains on a daily basis. The famous "www" of the World Wide Web is the most common example of a sub domain. Sub domains can be created on a DNS server and they don't need to be registered with a domain registrar, of course, the original domain would need to be registered before a sub domain could be created. Common examples of sub domains used on the internet are http://store.apple.com and http://support.microsoft.com.
大多数人还没有意识到他们已经在日常中使用了二级域名。著名的万维网的"www"是二级域名的最普通的代表。二级域名可以在一个DNS服务器上产生，而且不需要通过域名注册机构注册。当然，在一个二级域名被造出来之前，原始的域名必须被注册。在英特网上使用的二级域名的常见例子有http://store.apple.com 和 http://support.microsoft.com。

Sub domains can be requested from your web hosting provider or created by yourself if you manage your own DNS server.
二级域名可以向你的虚拟主机提供商申请，或者如果你有自己的DNS服务器，也可以自己创造。

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False Domain Names - Directory Listings
错误域名-目录清单

Some providers will offer you a unique name under their own name like:  www.theircompany.com/yourcompany/
一些提供商会提供你在他们自己名下的特殊域名，如：www.theircompany.com/yourcompany/

This is not a real domain name, it is a directory - and you should try to avoid it.
这不是一个真域名，而是一个目录—你应该试着避免它。

These URLs are not desirable, especially for companies. Try to avoid them if you can afford to register a domain. Typically these are more commonly used for personal sites and free sites provided by your ISP, you may have seen www.theircompany.com/~username as a common address, this is just another way to share a single domain and provide users their own address.
这些URL是不值得要的，特别是对公司而言。如果你能够注册域名，就不要用那些URL。通常这些名称用于个人网站和由ISP提供的免费网站，你也许曾看到过www.theircompany.com/~username作为普通地址的，这是分享单个域名，提供用户自身地址的另一种方式。

Open competition in domain name registration has brought about a dramatic decrease in pricing so domain sharing is far less common since people can register their own domains for only $15 per year.
域名注册的开放性竞争使注册价格大幅下跌，这使得分享域名的人越来越少，因为人们只需每年付15美元就可以注册自己的域名了。

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Expired Domains
到期的域名

Another source for domain registrations is expired domains. When you register a domain, think of it as a rental, assuming there are no legal or trademark issues with the domain name, you are free to use it as long as you continue to pay the yearly fee (you can now also register in advance as many as 10 years). Some people register domains as speculators, hoping that they can later sell them, while others may have planned to use a domain and never had the time. The result is that domains that were previously registered regularly become available for registration again. You can see, and search through a list of recently expired domains for free at http://www.dotdnr.com. If you wish to register an expired domain you pay the same fee as you would for a new registration.
域名注册的另一来源是到期的域名。在注册域名时把它当成是租用的，假设域名没有牵涉任何法律或商标问题，只要你肯付年费，就可以持续的一直使用下去（你也可以事先就注册个10年或几年的）。有些人注册域名是为了投机赚钱，他们事后把这些名称卖给那些本已想好要注册这些名称，却一直没时间去做的人们。投机客放弃域名后，结果是那些早先已注册过的域名又变得可以重新注册了。你可以在http://www.dotdnr.com.上看到，搜索到一系列刚刚到期的可用的域名。注册新域名和注册到期域名的费用是一样的。

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Use Your Domain Name
域名使用

After you have chosen - and registered - your own domain name, make sure you use it on all your web pages and on all your correspondence, like email and traditional mail.
在选择，注册你自己的域名之后，可别忘了在你所有的网页和通讯，例如电子邮件和传统邮件中使用域名啊。

It is important to let other people be aware of your name, and to inform your partners and customers about your web site.
让别人注意到你的域名，告诉你的伙伴和客户有关你的网站也是非常重要的

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