Designers think first of all about good-looking, pretty pages. But have you ever thought about design from the point of promotion? How does design influence on web popularity? It is really very important. You can have a good-looking site, but what is a profit if people do not know about it?

设计师都亲睐于具有优秀视觉效果的漂亮页面。但是你有更进一步地品味过设计吗？怎么才能设计出受大众欢迎的网站？这点十分重要。如果网站看上去很漂亮，但是人们不能从中受益，那也没有任何用处。

Here are some advices how to combine design and promotion.

我将为你提供一些宝贵的建议，通过它，你可以更好地将网站的设计与功能性结合起来。

1. Do not use Flash intos and Flash-written sites. The search engines look for plain text, they cannot recognize what is flash movie about.

1、不要使用Flash来介绍你的网站和书写站点内容。注意：搜索引擎只会搜索纯文本。它不能识别flash电影。

2. Frames. You should only really use frames if you honestly feel they will improve your site. If, for example, you intend to use frames for navigation, then why not think about using a navigation bar instead. If you decided to use frames, provide also non-frame version.

2、框架。如果你确实需要使用框架，那么再去使用它。如果你使用框架来制作导航系统，那么你为什么不尝试使用导航条呢？如果你已经决定要在页面中使用框架，请不要忘了再准备一份无框架版本的网页。

3. META tags. Do not forget to write meta-tags. You write the site not only for people, but for machines also. If you wish to have visitors, you should write machine-friendly site. So use different META keywords and META title on the pages of your site. Very important: those tags should reflect the content of the page. Very good if they repeat several times on the page.

3、元[meta]标签。不要忘了书写元标签的内容。你不仅是在为广大受众制作站点，同时。你还在为机器制作站点。如果你希望站点的访问者络绎不绝，你应该书写机器也能识别的站点。所以，请在页面上写上不同的META关键字和META标题吧。这里有一点极其重要：这些标签内容应该和页面内容相关联。如果这些内容能够在页面内容中重复多次，那么这更有助于搜索引擎的搜录。

4. Page names. Give the names to your site pages like the keywords. That also helps to boost rankings.

4、页面名称。为你的站点页面起一个名字，就像书写关键词那样。这也有助于提高你的站点排名。

5. Images. Try not to use much graphics on the pages, but if you use it, do not forget about ALT tag. Write there your keywords.

5、图像。尽量不要在你的站点中过多地使用图像。但是，如果你一定要使用，不要忘了加上“ALT”标签，并在标签上写上该图像对应的关键字。

6. Keep Outgoing Links Off Of Your Page To a Minimum. Here's why: You want the search engine spiders to follow all the links on your homepage that lead to other pages within your site. The idea being that your entire site gets indexed and listed. However some people mistakenly put links that lead outside of their site on their main page. The danger here is that the search engine spider will hit one of these external outgoing links and leave your site before it's finished indexing your complete web.

6、尽量不要在你的页面上放置外部链接。原因是：你希望搜索引擎蜘蛛将你站点内所有对应的链接全部搜录。这样可以使你的整个站点内容都可以罗列在搜索引擎的页面上。然而，很多人错误地将站点外部的链接放置在主页上，这是非常危险的。因为搜索引擎蜘蛛将在索引你站点的全部链接之前离开你的网站去访问你添加在主页上的外部连链接。

7. Place style sheet and java script code in an external file and NOT on your actual web page. The less code that precedes the main body text of your page containing your keyword phrases the better.

7、请把样式表文件和javascript 脚本代码放置在外部文件中，而不要直接放在页面上。最好在页面上保留更多地关键词文本而不是代码。

8. Test your site look in different browsers. You may see there some mistake.

8、请在多个浏览器上测试你的站点。这样一来，你可以发现更多的错误。

And the most important thing - to attract visitors you should provide them really important and useful information. They do not look for good design (but this is important to), they need information. Give it and they will come back! Good luck!

最重要的一点——如果你希望能够吸引更多的访问者，你应该为他们提供他们真正所需的重要及有用的信息。他们不是来寻找好的设计的（不是说设计的好坏无关紧要），相对来说，他们更希望获取有用的信息。如果你能为他们提供这些信息，他们会成为站点的浏览者。祝你好运！

Aim to have around 250 words on each page, but if this is not desirable due to your design, aim for at least 100 carefully chosen words. If you want to achieve a high ranking on search engines, this text is essential. However, the search engines must be able to read the text, meaning that the text must be in HTML and not graphic format.

最好在每个页面上放置250个词语。但是，如果你并不希望这样设计，那么你至少要防置100个你精心挑选的词语。如果你希望自己的站点在搜索引擎中的排名靠前，那么文本内容就显得非常重要。然而，你还要保证搜索引擎能够读懂这些文本，所以文本的格式必须是HTML格式而不是图形格式。

Lastly, we come to the issue of link popularity. This is a factor that is extremely important in terms of search engine rankings. Almost all search engines use link popularity to rank your website. Link popularity is based on the quality of the sites you have linked to from your links page.

最后，我们把话题转入“友情链接”。这也是提高搜索引擎排名的一个关键因素。几乎所有的搜索引擎都会使用友情链接来提高你的站点排名。友情链接取决于链接所对应的站点的质量。

If you visit Google and type in "link:" (without the quotations) followed by your site address (no space after the colon), you will be shown the sites that are linked to your site as per Google. Example link:www.yoursite.com. Note that searching link:yoursite.com will return different results than searching link:www.yoursite.com .
 
如果你访问Google中输入“link:”（不包含冒号），然后在后面输入网址（冒号后不要输入空格），那么google的搜索页面上将会显示所有链接到上述“输入网址”的站点。如：link:www.yoursite.com。注意：输入“link:yoursite.com”和输入“link:www.yoursite.com”所产生的结果是不一样的。

If you find that there aren't many sites linked to yours, or that the sites that are linked have low search engine rankings, you need to start promotion campaign. Filling blogs / wwwboards / message boards with your articles and link is one of the best ways. It directs more quality traffic to your website.

如果你发现并没有很多站点链接到你的站点，或者自己的rank值很低，那么说明你需要做些改进了。你可以在博客中或是其它的网站中放上有关你文章的链接，这是一个很好的方法。它可以直接带动你站点的流量。

We automated this process - filling hundreds of blogs is like a one button click with our product - Blogs Auto Filler. There is a free trial version and the manual available at blog-submitter.cafe150.com. Use Blogs Auto Filler and save your time and money!

我们可以自动实现该进程。我们可以通过“自动博客添加工具”实现自动在博客上添加站点链接，这就如同点击你的产品一样。你可以访问blog-submitter.cafe150.com站点来获取这个工具的免费版本。快去使用“自动博客添加工具”来节约你的时间和金钱吧！

Search engine rankings are extremely important for a successful Internet marketing campaign. Before you go out and hire a search engine optimization company, try taking some of the simple steps listed above, and see if you can't boost your rankings yourself. Don't ever ignore this all-important factor in Internet marketing. Remember, the higher your search engine ranking, the more quality customers will be directed your way.

搜索引擎的排名对网络营销的成功至关重要。在你获取搜索引擎优化公司的服务之前，你可以实施上述的方法，看看你自己能不能对站点进行优化。请不要忽略网络营销的所有重要因素。记住，你的站点在搜索引擎中的排名越高，那么就会有更多前来访问你站点的价值客户。

启发设计灵感 从最优化角度来设计你的网站

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