By looking at certain areas of your website, you will be able to determine why it isn't performing as you would expect, or, improve the performance it currently has in the search engines.

通过查看网站的特定部分，你可以了解网站为什么没有达到预期效果的原因；或者由此进行改善，提高它在搜索引擎里的排名。

What is the title of each page.
具体的页面标题

The title of your page can be seen in the top left hand side of your browser. The title of each page should relate to the information on the page and be unique for each page. The title is a very important part of the web page and must be treated accordingly.

页面标题可以在浏览器左边的顶端看到。每页标题都应该和相应页面的具体内容紧密联系，并且标题最好都各不相同。页面标题是网页非常重要的组成部分，因此它们应该被精心处理。

Descriptive Meta Tags
叙述性的元标签

The Description meta tag is normally used to describe your listing in the search engines. It is important that this description entices people to click on your link. It would not be beneficial to have the same listing description for each page. Make each page description unique.

叙述性元标签在搜索引擎里反映了网页内容的概况。这些叙述能否吸引人们点击网页链接，是值得注意的地方。页面的叙述性元标签不宜相同，最好每页的描述都不同。

Content
内容

Unique content is king. The more relevant content you have on your website the better. Always bare in mind the topic of that page and ensure that the page title, paragraph headings and text relate to that topic. The content should be well written and semantically correct. Headings actually have an order within the code, so ensure that this rule is used. It is the content that will be catalogued by the search engines and this is how they will understand what each individual page is about.

独特的内容非常重要。网站上的相关内容越丰富越好。要清楚页面的主题是什么，并且确保页面标题，段落标题，和文本本身都切合主题。网页内容要精心制作，文本语意通顺正确。通常标题在代码中是按一定顺序排列的，要注意这一点。搜索引擎正通过网页内容了解每个具体网页，在搜索结果中也会呈现网页内容。

Do you have a sitemap?
详细的站点地图

It is important that the search engines can see all your pages. A good way of doing this is to add a sitemap which is accessible from the homepage. This sitemap will list all your pages by the topic of that page allowing a search engine to find every single page on your website. Are you sure that all of your pages are listed in the search engines?

确保搜索引擎能够知道网站的所有页面，这点也是比较重要的。要做到这点，可以在主页上添加站点地图。站点地图列出了站点中所有网页的主题，因此搜索引擎可以找到站点上的每个网页。你确信你网站的所有页面都会被列在搜索引擎里吗？

Navigation links
导航链接

Ensure that your menu links contain the text of the topic or page they are linking to. Do not forget the links that are within your content. Try and use relevant text with your content to link to other pages within your website.

确保访问者点击网站的菜单链接时，能链接到他们想找的相关文本或页面。不要忘了，链接也包括在网站内容的范围之内。可以尝试给在网站内容文本上安排一些链接。

Dynamic page names
动态页面名称

Search engines have difficulty reading sessions (sessions are codes appended to the web address to identify users on the website). If you have session variables on your site, search engines may not index your pages. Are naming conventions used for your folders and files on your website. E.g. www.mydomain.co.uk/keyword.html? If you have keyword phrases are the individual words separated with hyphens? Also, does Google see your site twice (this is bad!) ?? Does http://web-studio.co.uk automatically goto http://www.web-studio.co.uk ?

搜索引擎不易读取session标识符（session标识符是附加在网络地址中，识别不同用户的）。因此，如果网站上存在session变量，搜索引擎可能不会收集网站的网页。网站服务器的文件夹和文件是否遵循命名约定？比如说，如果文件名或文件夹名的组成单词被连字符分开了，是否还会存在这样的地址： www.mydomain.co.uk/keyword.html?还有，是否因为存在session的缘故，网站上的同一网页会重复出现在Google网站上（这可不是什么好事！）？输入的http://web-studio.co.uk，会自动跳到http://www.web-studio.co.uk ? 吗？

Fast loading pages
页面可以快速加载

Are your pages quick to load. If they are not the search engine may not hang around to index them. The average age size should be less than 110Kb. If it is not then it is important to identify what is increasing the size of the page and correct it.

网站的页面是否可以快速加载。如果不能，搜索引擎可能不会收集它们。页面的平均大小不宜超过110kb.如果页面过大，要注意检查是什么原因使页面过大，并进行修改。

Web Standards
网络标准

Have you updated your website to the latest web standards. The Internet is a forever changing media and standards have been suggested by the World wide web consortium (www.w3c.org) . By rebuilding a website using the latest standards we have the ability to separate the content of the website from the presentation (design). Benefits of this include being able to supply search engines with clean text, not blurred by coding. Also the ability to change design more regularly becomes affordable.

你是否根据最新制定的网络标准，已经更新了网站？Internet的变化永不停息，而网络标准是由万维网联盟（英文全称：World wide web consortium，网址：www.w3c.org）推荐制定的。根据最新标准重建网站后，我们可以把网站的内容部分和表达（设计）部分进行分离。这样做有很多好处：可以提供给搜索引擎不混有代码的更干净的文本，可以更频繁地修改网站的设计。

Disability and Discrimination Act
便于残疾人（一般是盲人）浏览的页面

Does your website comply to the DDA. Are blind people able to "hear" your website if they have the correct "reader". What about the partially sighted? Ensure that all of your images have labels correctly added to them (known as alt tags). Can people easily change the text using the browser text size facility?

你的网站是否遵循《残疾人歧视法案》（DDA）。如果盲人使用合适的“阅读器”，是否能“听”你的网站？或者那些部分失明的人，他们能有办法了解你的网站吗？确保网站所有的图片都跟有正确的标签（鼠标碰到图片时出现的图片解释信息，也称为“alt tag”）人们是否可通过使用浏览器文本工具，改变文本体积大小？

Summary
总结

These are on site areas to look at and will allow the search engines to determine what your site is all about. Never forget the need to look at off site promotion!

以上是网站值得注意的一些方面，搜索引擎通过它们确定你网站的情况。当然，与此同时，也不要忽视了网站的其他部分。

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