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设计理念 中的 商务图形设计
出处:互联网 整理: 软晨网（RuanChen.com） 发布: 2009-03-01 浏览: 1756 ::
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Perhaps you have a website, but you're just not totally happy with the graphics, or you haven't any graphics at all. 可能你已经有用了一个网站，但是你可能对网站的图形还不满意，或者还根本未在站点上放置任何图形。
'How do great looking graphics improve my business?' 'Aren't professional graphics expensive?' 'How do I create graphics myself?' You may be asking yourself any of these questions. Well, let's start with the benefits your business will reap by having a professional-quality graphical identity. When visitors enter your website, before they even start to read the text they will see the graphics and subconsciously make a snap judgement, be it good or bad, on the quality of the product they are being pitched, regardless of its actual quality. This is simply a shame, because so many people have superb products but they are held back by their not-so-superb graphics. I personally have made many internet purchases on the basis of a nice looking site combined with good copy (without a well written sales page, even great graphics will not help you) simply because a great design and welcoming images instills a feeling of trust into its viewers. It's very likely that you have done this as well, even if you didn't know you were making a judgement at the time.
“优秀的图形设计是怎样推进我的商务进程的呢？”“专业的图形设计的成本难道不高吗？”“我自己该怎样创建图形？”你可能会有上述疑问。好吧，接下来，让我们开始通过拥有一个专业、高质量的图形设计来帮助我们在商务活动中牟取更多的利益吧！当访问者访问你的网站时，他们在看文字内容之前首先会看你的图形设计的怎么样 ，并下意识地在脑海中给出一个简要的判断。不管是好或是不好，他们都会通过对你的站点图形设计的映像来主观判断产品质量的好坏，无论该产品的真实质量到底如何。这其实很让人感到羞愧，因为很多产品其实质量都很好，就是因为网站的图形效果设计得很糟糕，所以只是访问者认为该站点出售的产品也很糟糕。就我个人而言，我已经创建了很多产品热销的网站，因为我将站点设计成了视觉效果极佳的网站（这里注意：如果产品销售页面上的文字内容不佳，那么即使图片设计得再好，也于事无补），我将这些页面打造成了高质量设计的站点，它有个很好的欢迎页面，使得访问者感到里面销售的东西也很可靠。你也可以像我这样做，即使你现在并没有评判你的网站。
So what do you do about this? Having a professional designer do it for you is a possibility, but the good ones will put craters in your bank account, and you always have to pay for future graphical updates to your site which is a hassle, not only financially, but if you need important changes made immediately there's a good chance it's going to happen on the designer's schedule.
那么你该如何做呢？你可以请一个专业的设计师为你来完成设计工作，但是这成本太高了，而且将来的站点图形更新等等工作也是要收费的；这还不仅仅是财务上的事，如果你需要对网站做重大改变，那么你必须重新支付设计师的设计费用。
Perhaps you don't think you have the "artist's touch" or the patience to learn a piece of graphics software. But the truth is, you can have no artistic ability at all and still create great looking graphics. All you have to have is the ability to discern between nice looking, and not nice looking. What I mean by this, is that if you can spot a great logo and study why it is a great logo, you can incorporate the positive qualities of it into your own works, just one step at a time. Think you can you do that? I think you can! Let's take a look at actually creating something for ourselves.
可能你认为自己不能胜任设计工作，或者你不愿意自己去学习设计软件的操作方法。但是事实是，你并不需要掌握高深的设计技巧就可以创建出设计精美的网站。你只需要学习辨别什么样的设计是精美的以及什么样的设计是不精美的就行了。你可以找一个设计精美的logo案例，学习它的设计好在什么地方，并将它结合到自己的站点中去，这样你就跨上了一个台阶。不要怀疑自己，我告诉你，你一定行的，让我们看看实际效果再说话吧！
If your website has a name, it should be given logo to support it, to create an identity that visitors will remember and ingrain in their minds. And that's precisely where you should start designing so you can build the rest of your site off its' theme and concepts.
如果你的网站已经有一个名字了，那么它需要一个与之相符的logo。你应该尽量创建一个生动的、能加深访问者映像的logo。首先，你应该明确，该从哪里着手设计，这样的话，你就可以知道该如何根据你站点的主题和概念来设计站点的剩余部分了。
Creating logos can be a surprisingly simple process, and very often the simpler the logo, the better. This makes it very possible to drop in some text with a proper font and color and leave with something of commercial quality that you didn't even have to draw anything for!
创建logo其实是一个很简单的过程，而且logo设计得越简单越好。你可以把logo直接放到具有合适的文本和颜色的段落里，有了这个logo，你就不用再放置其他的东西了。
Try to find a font that fits *perfectly* with the theme of your site (since there are so few elements to your logo thus far, make sure that every bit is as good and relevant to your site as it can be) and adjust the color to one that seems to fit your arena. Say if you own a toy store, you're likely going to want lots of bright colors and a playful, childish font, whereas if you own an insurance company, you'll want something more like a dark blue or burgundy with a 'strong' font, one that instills strength and dependability onto its viewers.
尽最大努力寻找那些与站点主题相符合的字体（因为logo中的元素毕竟有限，所以你应该找寻那些与你站点相符合的东西），然后在找寻那些与你站点相符合的颜色。如果你是一家玩具厂，那么你所使用的字体应该尽可能的使用明亮的颜色以及顽皮的幼儿类字体；如果你是一家保险公司，那么你应该使用深蓝色粗体字，这可以让人感到一种安全感和信任感。
Also try playing with the font width and font spacing (space between letters) to create further visual appeal. Just experiment with everything you see and you'll likely find something you like. Don't be afraid to click buttons, because there's always control-z (undo) if you mess something up.
别忘了用上“font width[字体大小]”和“font spacing[字符间距]”来创建一个更优化的视觉效果。你可以对你所看到的东西进行一个测试，这样你就很可能找到你所喜欢的东西。不要害怕点错按钮，如果你弄错了的话，你可以使用control+Z（“取消”命令）组合键来取消你弄错的步骤。
If you become stumped, go surfing the web to see what others are doing right and wrong, so you can use other people's concepts to form ideas of your own! This way you will always have fresh ideas flowing about that you can pick from whenever you've got designer's block. And if you're not sure of how to do a certain task in your graphics app, simply search for a tutorial on it specifically on google, as there are tons of websites more than willing to help people in a position just like yours! Remember, take everything one step at a time and you'll be creating great graphics faster than you'd have ever thought possible!
如果你感到困惑，那么你可以参考一下其它网站的设计理念，你可以将其他人的观念与自己的观念结合起来。通过这种方法，你可以随时随地地从其它你认为好的网站上获取你喜欢的设计材料及风格。如果你对图形设计没有什么把握，那么你可以在google上搜索一些简单的教程，你会发现，有很多人愿意在图形设计上帮助你的。请记住，如果你跨出这一步，那么你创建图形的速度将会比你想象的要快的多！
I hope you have come away enlightened and with inspiration, now get out there and make some killer graphics!
我希望你能够带着灵感和文明一直走下去。那么现在，你就开始设计那些让人们近乎疯狂的图形吧！
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