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设计理念
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设计理念 中的 域名和网络设计


出处:互联网   整理: 软晨网(RuanChen.com)   发布: 2009-03-01   浏览: 1776 ::
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There are many people who will build your website for you and not all of them will cost an arm and a leg although the price does vary depending on what you want.

这里有许多人愿意为你创建网站,但是并不是所有的人都会这么做,尽管你愿意付给他们钱。

The other option of course, is to build the site yourself and although this is not something that you will be able to do over night there is a lot of technology and software out there that will help you do just that. Again the prices can vary dramatically depending on what you want to do but there are also a lot of free resources if you look.

那么还有一种方法就是自己去创建网站。如果是这样,你可能会通宵达旦的工作。这里有很多技术和软件供你使用。根据你的需要建站,其价格变动会非常大,但是,这里仍然有许多免费的资源。

But before you get to building your site you need to have a name for it.

但是,在你建站之前,你必须为它起一个域名。

Many people find themselves suffering from what's known as 'Analysis Paralysis'. We so desperately want to come up with a success sounding name that we spend days deciding what to call ourselves only to find when we go to register it that it has already been taken.

很多人发现,他们会面临所谓的“分析瘫痪”问题。我们日思夜想,希望为自己的站点起一个响亮的域名,当时,当我们去注册这个域名的时候,我们会失望地发现:该域名已被注册。

How to choose your domain name:

那么该如何选择你的域名呢?

Consider this:
考虑下面几点:

1.      What does your business do?
你的主要业务是什么?

2.      Who does it do it for?
客户是谁?

3.      What is you unique selling position - in other words what have you got that the others haven't that will make people want to come to you?
你的特色卖点是什么——换句话说,你具备哪些别人没有的东西来吸引你的客户?

4.      What is your name?
你的名字?

The last one may seem a bit odd but I'll get back to that in just a minute. After considering the first 3 points come up with a list of several names that you could use and then take them to a domain registrar and see which ones are available for you to use.

上述的最后一点看上去有点不可思议,但是,现在,我将在一分钟之内回顾一下上面我说的。在考虑完前三点之后,你应该会想出一个备选名称列表了。登录域名注册机构,看看那几个名字适合你。

Prices don't vary too wildly but it is worth a look around.

域名的价格不会波动太大。但是关于这点,还是值得你考虑一下。

.com names are among the most expensive and with good reason, as it is the first extension that people will type if they are unsure of your full address and also the most professional sounding. Stay away from cheaper more obscure extensions they may not cost as much but you need to consider what kind of image you want to portray to your customers.

.com
的域名扩展价格为于较高的价格范围之内,这是有理由的。因为当人们知道你的域名全称时,他们会习惯性优先输入.com域名扩展,而且.com域名扩展听起来也比较专业。有些域名扩展的价格很便宜,成本很低,但是在购买这些域名扩展之前,你应该想想看,你的客户容易记住这个域名扩展吗?

Almost all domain registration services will offer free extras such as domain and email forwarding, if the company you are using doesn't offer these basic add ons then say thank you and move on to one that does.

几乎所有的域名注册服务机构都会为你提供免费的二级域名或企业邮箱地址。如果你找的公司并不能为你提供这些基本附加服务,那么你可以对他说:谢谢,我不需要你的服务。然后你再去找那些能够为你提供这些免费服务的公司。

4. What is your name?
你的名字?

There is one domain name you should definitely register and that is yourname.com.

这里有一个域名,你应该把它注册掉,那就是“yourname.com”即:“你的名字.com”。

Why? Because branding yourself in your market is a brilliant way of letting people know not only who you are and what you do but also that you are very serious about it and take pride in your position. Think about it, would you want your name branded on something that wasn't up to par, and that's exactly how your customers are going to see it too "Oh, Denise has put her name to this so she must think it is a quality product/service"

为什么要这么做呢?因为把你自己作为市场中的一个域名商标推介出去,不仅可以让人们了解你是谁,你是干什么的,而且可以让他们知道你对你从事的事业非常严谨,并为此感到骄傲。想想看,你会把你的名字放在一个不值钱的东西上吗?当然不会。所以当人们考虑到域名上出现你的名字的时候,他们一定会这样想:“噢!丹尼斯把它的名字都写在了上面,看来这样东西/服务是有质量保证的!”

And as long as it is a high quality item your name will become synonymous with quality in your field.

只要这样东西是高品质的,那么你的名字同样也意味着高品质。

Ok so now that you have your name it's time to choose your web host.

OK
,既然你已经选好了域名,那么接下来,该为你的网站寻找一个可靠的虚拟主机了。

So what do you need from your web host?
你应该从你的虚拟主机提供商处获取什么?

It is essential to know that whatever goes wrong with your site there will be someone that you can contact, preferably by phone 24 hours a day 7 days a week. There is nothing worse than sending a helpdesk ticket for support and not receiving a response for 3 days, and the best way to find out how good the support system is, is to ask their customers. Visit forums and ask questions or search articles and read reviews also ask your friends and colleagues who they use and if they would recommend them.

有一点你必须知道,当网站访问出问题时,你可以和谁进行联系,因此,你最好选择那些通宵都能联系的虚拟主机供应商,千万不要是那种出了问题后和他们反映了三天还没任何音讯的提供商。如果你想知道你所购买的虚拟主机系统运行状况是否良好,最好的方法就是询问你的客户。有空去论坛提一些相关的问题,或者搜索一些这方面的文章看看,并且再回过头去问问你的朋友和校友,看看他们是否会推荐给你一些好的虚拟主机提供商。

Building Your Site
创建你的站点

As I mentioned before there are many people out there that will build your site for you. All you need to do is give them the details and the premise and they will take on all the technical work for you. To have your website professionally designed and built from scratch can cost you anywhere from a few hundred to a few thousand dollars. And there are many places where you can find companies to do it for you.

就像我前面说的那样,很多人都会为你创建网站。那么,你所要做的就是为他们提供所需的细节部分和一些假定的前提,那么技术活就交给他们来做吧。设计专业的网站将会花费你大约几百金—几千美金不等。有很多公司可以为你设计网站。

However if you like a challenge and have basic computer capabilities it is perfectly feasible that you can build your own site depending on just what you want it to be.

如果你自己掌握了一点电脑知识的话,你完全可以根据自己的需要来愉快的设计自己的网站。

If you decide to take the challenge on yourself then my first suggestion would be to find some help, support and guidance. If you are quite new to web design there will be many things that can throw you and if you don't have someone to ask it can become frustrating. Again joining a forum is one of the best ways to find help from like minded people or you can just use the power of the web to find a place where you feel comfortable enough to ask.

如果你认为自己不能胜任,那么,我的第一个建议就是,你应该去寻找一些帮助、支持或指导;如果你是刚接触网页设计,那么设计中的很多事会让你感到万分苦恼;如果你此时不去寻求别人的帮助的话,那么网站设计将会陷入僵局。论坛是寻求帮助的一个好方法,当然,你也可以在网络中找到其它适合发问的地方。

There are some things that you will need:
你需要下面这些元素:

  • A domain name - Clear, concise and easy to remember. Also be careful with names that people can easily misspell.
    域名——清楚、简明、易记的名称。记住,千万不要挑选那些人们容易拼错的域名。
  • A web host - Good customer support is essential. Also check uptime and bandwidth.
    虚拟主机——提供良好的客户支持是非常必要的。你必须要检查虚拟主机的运行状况和带宽。
  • Web page templates - Depending on your products/services your site should have a certain consistent feel to it all the way through.
    网页模版——你的站点应该根据产品和服务设计出风格一致的网站模版。
  • Html editor software - Html is a very complicated language, if you don't know it or don't want to learn then you will need software that can do it for you. There are lots of free programmes.
    HTML
    编辑软件——Html是一个非常复杂的语言,如果你对它不了解或根本没有学过它,那么你就需要一款Html编辑软件。网上有很多免费版本。
  • Ftp software - This is how you get your site from your desktop to your server. All FTP software is basically the same but if you are new then stick with the more basic versions until you figure out what you'll need the rest for.
    Ftp
    软件——你可以通过该软件将网站从本机桌面上传到服务器。所有的FTP软件的功能都差不多,但是如果你是初次使用,那么,你可以选择一款较为基础的Ftp软件使用,从中找出你所需要的部分。
  • Header, footer and other graphics - All websites need graphics of some kind. There are packages that you can buy online and edit to your liking or you can spend around $60 - $100 and get the basics done for you.
    页眉、页脚、图形——所有的网站都需要一些种类的图形。你可以在网上买到图库包并根据你自己的喜爱对其进行编辑,或者,你可以花费60-80美元购买一些基本的图形处理服务。

Those are the very bare basics that you need to be able to start building your site, you will also need to consider e-commerce, download protection, and a few other factors depending on what your site will do.

上述原则是你建站的基本原则,同时,你还需要考虑电子商务问题、下载保护问题以及其它与你网站功能相关的要素。

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