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There are so many websites on the Internet and the number rises every day. The level of professionalism in the websites varies so much between each website but what makes a good website? and what are the common errors people make? Well this article will answer them questions. If you want your business to succeed then try to avoid the following:
现在互联网数量多之有多,并且数量还在不断地增加。各网站之间的专业水平参差不穷,但是,到底怎样才能架构一个全新的网站呢?人们通常会犯什么样的错误?这篇文章讲讲述这个问题。如果你希望你的业务成功的话,那么你应该尽量避免出现下面的这些情况:
Free Web Hosting and Domain Names
使用免费的虚拟主机和域名
Avoid these at all costs. It doesn't cost much to have your own domain name and if you have your own hosting you have more control over your website and it's contents. A lot of free hosts will put advertising on your websites which will make them look tacky. Also you will want to have your own relevant domain name to help your Google ranking.
宁可支出这样的费用。申请域名并不会花费你太多的费用,并且,如果你用自己的虚拟主机,你可以对你的站点和内容做出更加有效的控制。如果你使用免费的虚拟主机,那么你的站点上会有大量的广告,这会使网站看上去非常俗气。同样的,你也希望使用一个与网站内容相关的域名来优化Google的搜索排名。
Dark Backgrounds and Light Text
使用黑底白字
Personally I would never buy of a website that has a black background. It just looks tacky. Also it is no good for printing out the page. You will notice how many of our websites we make at WebGrafix have a white background with black text. Keeping it simple usually produces the most professional image.
私下里讲,我并不推崇使用黑色背景,因为它看上去效果不好,而且页面的输出效果也很差。你会发现,我们在 WebGrafix 中制作的网站几乎都是白底黑字的。保持简单的风格通常会创造出更专业的图像效果。
Red and Blue
使用红色和蓝色(使用对比色)
Red and blue are at opposite ends of the spectrum. Try to avoid using these colours together. Red text on blue or vise versa is not good on the eyes and looks terrible. Also if your logo uses these colours try not to have them too close together or on top of each other.
红色和蓝色是彻彻底底的对比色。尽量避免同时使用类似这样的对比色。红字蓝底会造成视觉冲击,不利于浏览。如果你的logo使用了这些颜色,那么尽量尝试不要让它们爱的太近,并不面在彼此之间的头部出现。
100% Flash Website
使用全Flash网站
Although flash websites can look great and be fun to use there is no hope of Google ever finding it. You could put millions of keywords in your text on your flash website and have the most fun and professional looking flash website ever but Google will just see it as a flash file and will ignore all your links, text and images. The result will be your website being no where to be seen in the search engine. We never create websites like this at WebGrafix and if we did they would usually take months to complete anyway.
尽管Flash网站看上去非常有趣,但是Google的搜索引擎对这样的站点并不感兴趣。你可以在flash中的文本内放置大量的关键词,从而使得它看上去像是更加有趣、更加专业的flash网站。然而Google看到它是flash文件,便会忽略该链接、文本以及图片,那么,其结果将直接导致搜索引擎忽略你的链接、文本以及图片。我们从来不在WebGrafix里创建这样的网站,如果我们这样做了,我们总是会花上数月来完成它。
Lack of Heading and Title Tags
缺少<heading>和<title>标签
The two most important tags you could possibly use on your website. The title tag is usually what Google will pick up on first so try to add some keywords there but don't over do it. The heading tags should also contain keywords as Google will rank these higher than text inside a P tag. Using the correct tags is the first and most simple step in good SEO usage and we offer this as a service for existing websites and also contain this SEO in all the websites we create for no extra charge.
你可以在网站中使用两个重要的标签。<title>标签通常是Google首先检索的关键字,但是注意不要过分地使用它。<heading>标签应该包括Google能够检索到的关键词,并且,该词应该能够在<P>标签的内容中出现很高的次数。使用正确的标签是能够进行较好搜索引擎优化的首选和最简单的步骤,我们将作为现存的网站提供这项服务,并且提供网站的搜索引擎优化并不再收取其它任何的费用。