Do colors influence web site visitors?
颜色会影响网站访问者吗？

Several years ago, having a web page (as a business or as an individual), was an indicator of prosperity, and required a certain amount of financial power. Nowadays, almost everybody has one. They are easy to create (thanks to instant web page generators), even if they are not always works of art.

几年前，无论对于商家还是个人来说，网页是繁荣的指示器，如果需要创建网页，需要很大的财力才能办到。现如今，几乎所有的人都有自己的网页。因为固定网页生成器的诞生，创建它们非常简单，尽管它们并不过多地考虑艺术因素。

The main problem resides primarily in choosing the right colors for the web site. It is not always easy to properly assort the background color with the text color. The readability of a page can be influenced negatively if the color contrast is badly chosen. The background of web pages is white by default, like a sheet of paper.

建站最主要的问题就是如何为网站选择恰当的颜色。通常依据文本的颜色来选择一个恰当的背景色并不是一件容易的事。如果所选择的颜色之间的对比度看上去很糟糕，那么就会对整个页面的可读性造成负面影响。背景色魔人是白色的，就像一张纸。

Colors for Web Site Visitors
根据网站访问者选择颜色

Researchers agree that colors greatly influence the human psychic. Consequently, the color scheme that you use on your web site can entice the visitor to engage in the goal of your site (i.e. make a purchase or request your services) or leave it after the first few seconds. It is the human nature to yield to the concept according to which "the first impression counts".

研究者一致同意，颜色对人类的精神影响非常之大。因此，针对网站做出优秀的配色方案就可以吸引更多的访问者，从而帮助你实现网站目标。

Even if they are not aware of it, your visitors will be greatly influenced in their decision to keep browsing your site or to leave it because of the poor choosing of colors and other visual displayed elements. On a psychological level, they will respond to the stimuli offered by the web site.

即使他们并不在乎这个，但是，网站色彩的搭配仍然会很大地影响你的访问者是否决定继续浏览你的网站，或者，由于你选择的颜色或其他可视化元素的搭配太糟糕，从而导致他们离开你的网站。从精神角度讲，他们会对网站给予他们的刺激因素做出反应。

When viewing a web page, people will get excited, happy or bored. All this depends on the color selection. You need to be aware of the audience to which you're addressing and make the right choices. Color is a great means of communications, and it is best to make sure that you are saying the right thing.

当人们正在浏览网页时，他们会感到兴奋、高兴或者厌烦。所有的这些都取决于你对颜色的选择。你应该充分地了解你所定位的观众，并且做出正确的选择。颜色是最为重要的通讯手段，你必须保证你所诉诸的东西是完全恰当的。

Here are a few tips that you should consider
你需要着重考虑下面这几个因素

• Use a palette of colors found in nature. They are more pleasing than any of their artificial counterparts. Combine them in order to get the emotional response that you want to get from your visitors. Unnatural colors, such as bright greens, blues or reds usually cause eye fatigue and chase visitors (i.e. prospects) away
  
  尽量使用自然界的原色。它们通常比人工配比色更加吸引人。将它们结合起来使用，以获取访问者的情感共鸣。一些非自然原色，如：亮绿色、亮蓝色和亮红色，它们很容易造成视觉疲劳，很容易使得访问者（如：潜在访问者）离开你的站点。
  
  
• Create a strong contrast between a page's background and its text. The best combination for readability is black text on white background, but there are other excellent combinations also. Besides white, other effective web site background, colors are dark blue, gray and black.
  
  尽量使得页面的背景色与文本颜色显得更加突出。最佳的配色方案是黑字白底，但是，也有很多其它较好的颜色组合方案。除了白色，其它有效的网站背景色如：深蓝色、灰色和黑色。
  
  
• Avoid pairing blue and red, or blue and yellow. Green text on red background or red text on green / blue background are also choices that you shouldn't make, because such combinations usually cause eye fatigue.
  
  避免使用红蓝、黄蓝搭配。同样的，绿字红底或红字绿底（或蓝底）也是糟糕的配色方案，因为这样的颜色搭配通常会造成视觉疲劳。
  
  
• Select up to five (some say seven) different colors and use them consistently throughout the web site.
  
  最多选择五种（也有人认为是七种）不同的配色方案，尽量在网站中通篇使用它们。
  
  
• Avoid using the blue color for small texts and diagrams with thin lines. Apparently, the specialized eye receptors for blue are the least numerous.
  
  避免使用蓝色小字体或是将图表排列在一行当中。很明显，眼睛中，专门感受蓝色的受体数量是最少的。
  
  
• Be aware that there are lots of people with color perception problems, so it might be quite difficult for them to perceive the message transmitted by your site the way you want them to.
  
  注意，很多人对于颜色感知存在问题，所以，很多人可能在获取网站信息方面遇到困难，它们很可能不会按照你所提供给他们的方式去阅读信息。
  
  
• While some colors are dull by themselves, such as black, or gray, their juxtaposition with, for example, orange, can create outstanding effects.
  
  然而，很多颜色的色调偏暗，如：黑色、灰色，使用如橙色这样的颜色与它们搭配可以突出其效果。
  
  
• Use white spaces to balance the other colors from your site. It will make web pages easy on the eyes.
  
  使用空白来平衡网站中的其它颜色。它会增强网站页面的视觉效果。
  
  
• Make sure you always perform a readability test for your web site. Use different shades of one color and, above all, pay attention to the harmonization of the different colors you use.
  
  确保你经常测试网站的可读性。使用不同的色彩阴影，最重要的是，仔细研究你所使用的不同颜色之间是否能够和谐地搭配。

通过网络赚取客户的信任 网站配色：第二部分

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