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Do colors influence web site visitors?
颜色会影响网站访问者吗?
Several years ago, having a web page (as a business or as an individual), was an indicator of prosperity, and required a certain amount of financial power. Nowadays, almost everybody has one. They are easy to create (thanks to instant web page generators), even if they are not always works of art.
几年前,无论对于商家还是个人来说,网页是繁荣的指示器,如果需要创建网页,需要很大的财力才能办到。现如今,几乎所有的人都有自己的网页。因为固定网页生成器的诞生,创建它们非常简单,尽管它们并不过多地考虑艺术因素。
The main problem resides primarily in choosing the right colors for the web site. It is not always easy to properly assort the background color with the text color. The readability of a page can be influenced negatively if the color contrast is badly chosen. The background of web pages is white by default, like a sheet of paper.
建站最主要的问题就是如何为网站选择恰当的颜色。通常依据文本的颜色来选择一个恰当的背景色并不是一件容易的事。如果所选择的颜色之间的对比度看上去很糟糕,那么就会对整个页面的可读性造成负面影响。背景色魔人是白色的,就像一张纸。
Colors for Web Site Visitors
根据网站访问者选择颜色
Researchers agree that colors greatly influence the human psychic. Consequently, the color scheme that you use on your web site can entice the visitor to engage in the goal of your site (i.e. make a purchase or request your services) or leave it after the first few seconds. It is the human nature to yield to the concept according to which "the first impression counts".
研究者一致同意,颜色对人类的精神影响非常之大。因此,针对网站做出优秀的配色方案就可以吸引更多的访问者,从而帮助你实现网站目标。
Even if they are not aware of it, your visitors will be greatly influenced in their decision to keep browsing your site or to leave it because of the poor choosing of colors and other visual displayed elements. On a psychological level, they will respond to the stimuli offered by the web site.
即使他们并不在乎这个,但是,网站色彩的搭配仍然会很大地影响你的访问者是否决定继续浏览你的网站,或者,由于你选择的颜色或其他可视化元素的搭配太糟糕,从而导致他们离开你的网站。从精神角度讲,他们会对网站给予他们的刺激因素做出反应。
When viewing a web page, people will get excited, happy or bored. All this depends on the color selection. You need to be aware of the audience to which you're addressing and make the right choices. Color is a great means of communications, and it is best to make sure that you are saying the right thing.
当人们正在浏览网页时,他们会感到兴奋、高兴或者厌烦。所有的这些都取决于你对颜色的选择。你应该充分地了解你所定位的观众,并且做出正确的选择。颜色是最为重要的通讯手段,你必须保证你所诉诸的东西是完全恰当的。
Here are a few tips that you should consider
你需要着重考虑下面这几个因素