With 1000's of "Web Site Designers" out there - how can you choose the right one for your business? Small and medium size business owners know they need an Internet presence. Customers are increasingly demanding it.

这里有1000位网站设计师——那么你如何选择一名优秀的设计师来设计你的商务网站呢？中小型商务网站所有者都非常清楚，他们必须要利用互联网来开发他们的业务；并且，客户也越来越需要这样。

You need a website, but how can you tell the professional business web site developers from the college kid in his basement? The answer is fairly simple if you know what kinds of questions to ask. Professional web site developers are just that - professionals. They have college degrees and/or experience related to web site development. They understand small and medium size businesses for it is likely they are one too. Most importantly, they speak to you in your language, not theirs.

那么接下来，你就需要开发你的网站了。首先，你该如何区别专业的商务网站开发人员和非专业的大学生开发者呢？如果你知道该问些什么问题，那么这个问题就可以迎刃而解了。专业的网站开发者应该具备的素质就应该是两个字——专业。他们不仅拥有大学文凭，并且还应该拥有网站开发的经验。他们知道该如何来开发中小型的商务网站。其中最重要的一点是：他们应该使用你的语言来表达，而不是使用他们的语言。

Purchasing a web site is a form of advertisement for your business. Would you pay for the development of a radio or television commercial if you were not sure you would get a return on your investment? Why risk your professional reputation by trying to get the cheapest site possible just so you can put the www.yourbusinessname.com on your business card? If you have seen the work of a web site developer and the pages look great, do they contain keywords, titles, and descriptions to help search engines like Google and Yahoo find them?

花钱创建一个网站也是商用推广的一种形式。如果你不能确定你的投资是否会带来回报时，那么你还会愿意支出一定费用来进行广播推广或电视推广吗？同样地，如果你只是为了做个很便宜的网站，那么当你把你的网址“www.yourbusinessname.com on”写在名片上时，这无疑会为你的专业声望抹黑，我认为你没必要冒这个风险；还有一点，即使你已经看到了网站开发者做出的效果，并且整个页面看上去非常不错，那么你能保证该网站已经包含了能帮助诸如Google或Yahoo这样的搜索引擎搜录的关键字、标题以及具体描述了吗？

These are some of the basic questions a professional business web site developer should be able to answer:

专业的商务网站设计师应该了解以下几个基本问题：

1. How will you measure my ROI (Return on Investment)?
   应该如何衡量ROI（Return on Investment：投资收益）？

2. What information will be included in my monthly web site analytical reports? The reports should answer these questions at a minimum:
   在网站的分析报告中应该包含哪些信息？这些报告应该以最简明的形式回答下列问题：

a.      What time of the day do most people visit?
一天当中人们访问最集中的时间应该是在什么时候？

b.      What search engines are they using to go to my site?
人们大多是通过那个搜索引擎搜索到网站的？

c.       How long does someone stay on my site?
人们在网站上停留的时间有多长？

d.      Which pages do they visit?
他们访问了哪些页面？

e.      Where do they go when they leave?
他们离开网站后他们又做了些什么？

f.        What are the demographics of my typical online customer?
典型的在线客户人数有多少？

g.      Has my search engine ranking changed?
网站在搜索引擎中的排位提前了吗？

3. Will my site be monitored 24/7 with guaranteed 99.8% reliability?
   我们的网站是否是每周7*24小时监测的，能保证每时每刻网站中的所有元素都有效吗？

a.      Are all links checked every day?
是否每天检查链接的有效性？

b.      Are broken links corrected?
无效链接被更正了吗？

4. What is my conversion rate (how many potential online customers have turned into actual customers)? Also,
   网站的转化率是多少（即：有多少潜在的在线客户转化成实际的购买客户了）？

a.      Why did they visit my business online?
为什么他们愿意通过网络来访问我们的商务信息？

b.      Were they happy with their purchasing experience?
他们能够快乐地进行在线购买吗？

c.       What would they change about my site?
他们认为我们应该在网站的那个部分做出修正或调整？

5. How will you help me increase my business over time?
   经过一定时间之后，你可以保证能够通过该网站来增加我们的业务量吗？

If you are having trouble finding a web site designer, visit the sites of your competitors or other local businesses. Most reputable web site developers list themselves and include a link in the small print at the bottom of the sites they have created. Call the businesses whose sites you like and ask the owners if they are satisfied with their Internet presence. Consider using a web site developer who is not local. They should be able to gather the information they need over the phone or through a web conference. Finally, ask for proposals with price quotes from more than one web site developer. The quality of the proposal will be a good indicator of the professionalism of the business.

如果你不知道该如何挑选一名优秀的网站设计师，那么你可以首先访问一下竞争对手的网站或其他的本地商业网站。大多数有名的网站开发机构都回在网站的底部打上一个小的宣传标语，写上创建者的名称，并给出链接。挑出一些你喜欢的商务网站，并且询问一下网站拥有者，看看他们是否对自己的网站满意。也可以考虑聘请一些外地的设计师。他们应该通过电话或互联网与你取得联系，以搜集建站所需要的信息。尽量多了解一些关于网络开发者的情况和他们提出的建议，以及相关的制作费用。你可以通过他们为你提供的建议来衡量他们的专业程度和专业水平。

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