One of the biggest mistakes a fledgling publisher can make is to focus their publication on something they don't know much about. While it is possible to get content from contributing authors, which does add a great deal to your publication, if you are to succeed, you must have original content.

没有经验的发布者经常犯的最大一个错误就是发布那些自己并不太了解的领域中的相关内容。然而，你可以聘请一些擅长这些项目的作者，让他来为你的内容添砖加瓦。如果你想获得成功，你必须有自己原始的内容，这些内容是其它地方所找不到的。

Many people can write an occasional article that is excellent. Writing an article or column however on a regular basis, is a demanding task.

很多人偶尔会写出一些惊世骇俗的文章。书写文章和专栏是一项最基本的原则，但是也是一项最为艰巨的任务。

The hardest thing is to get ideas for articles. It seems that once you do get an idea, the article then flows rather easily.

最难的事就是如何得出文章的主题。很多时候，当你想出了文章所要表达的主题，你会发现写写并不是一件很难的事。

So, where do you get the ideas?

所以，我们该从哪里构思文章的主题呢？

Actually ideas can come from anyplace. Many come from questions your readers might ask. Sometimes a simple question can blossom into a full blown article. Email you receive, even spam, can contain a keyword that sets your creative juices flowing.

观点可以产生于任何地方。其中很多来自于读者的提问。有时，一个简单的问题可以衍生出一篇完整的文章。你收到的电子邮件，甚至是垃圾邮件，都可以为您带来意想不到的创造性关键词。

Browsing the web is a great place. Discussion sites, where people are talking about something might give you an idea. Many times people get into rather heated discussions and the controversy itself might breed an idea.

供人们浏览的互联网是一个很大的空间。人们在讨论性质的站点中所谈论的东西很有可能给你带来启发。很多时候，人们会集中在一起讨论一些相当热门的话题并展开争论。这可能会启发你的思维，为你带来灵感。

Articles by other authors can stimulate your thinking, but you have to be careful here. While we all know you can't take another's work and claim it as your own, you also can't take their idea and simply rewrite it a bit. There is a gray area here, and sometimes you may be taken to task even if you have never seen their work.

其他人写的文章也可以激活你的思考，但是，在这里，你也要格外的小心。因为我们都知道，你不能把别人的东西拿过来声称是自己的，你也不能把别人的观点拿过来草草地书写一下。这是一个昏暗的区域，你有时可能会被强迫做那些你从来没看到过的工作。

One great source of ideas is articles that are out of date. Many people, for example have written on the subject of how to submit your web site to the search engines to get a high ranking. Conditions change so rapidly in this regard, an article could be written several times a year on this subject alone. What was true just a few short months ago may not be today.

一些过期的文章也是一项巨大的资源。举个例子来说，可能很多人会写关于如何提高网站在搜索引擎中的排名。在这种情况下，状况会变化得很快，因为很多相同主题的文章在一年当中会被写上很多次。很多可能在几个月前就写好了而不是现在。

The web is a dynamic place that is constantly changing. Not a day goes by that there is something in the newspaper that could spark an idea. Just this week I read an article about discount web sites for airline tickets. Another article talked about the disparity between urban and rural areas for web access. Still another compared the number of minority households that had computers and yet another talked about the "Spanish Market".

网站是动态的，是经常在发生改变的。说不定某天的报纸就会帮助你相处一个好的主题。恰巧就在这周，我阅读了一个关于机票折扣的网站；另外一个主题是讨论城市和农村有关上网的不同；另一篇是讨论家庭中拥有多少台计算机的文章；另外一篇文章是讨论“西班牙市场”的。

The ideas are there, and if you keep a log of them, the next time you sit down to write one, you should have a never ending supply. If you get an idea, simply write down the title of the prospective article.

好的想法到处都是，如果你能够坚持把它们记录在笔记本上，那么写一次你就可以坐下来好好地写上一篇。你应该学会如何为自己带来源源不断的资源供应。如果你有了一个主意，那么把自己所预期的文章简单地写下来。

Many times, as the article develops, the original title may not be appropriate. But, even if you do change the title for your current article, keep the old one. Who knows.

很多时候，随着文章的发展，最初的标题可能不再合乎时宜，但是，即使你希望对当前的文章内容做出重大调整，那么也别忘了要保持原有的风格。

A search of the web on quotes is a fertile place to look. "Power Quotes" by Kevin Eikenberry - powerquotes.net - has a wealth of information. Dr. Kevin Nunley - drnunley.com is an idea factory. There are others like these that should be on your required reading list.

搜索性质的站点是一个风水宝地。Kevin Eikenberry 的“能量论证”—— powerquotes.net —— 里面拥有大量的信息。Kevin Nunley 博士 —— drnunley.com 是一个点子工厂。里面还有其它很多你可以借鉴的东西。

When doing research for the current article you are writing, the web is a fertile place to look. Always keep a paper and pencil handy, and if you get an idea write it down. Keep that same pad and pencil next to your bed. If you get an idea, don't trust your memory to write it down in the morning.

当对你当前需要书写的文章进行搜索的时候，你可以从其他的网站上获取你所要的东西。不要忘了把纸和笔拿在手里，如果有了主意一定要把它写下来。在你的床边上放上同样的便笺簿和铅笔。如果一有了思路，第二天早上就要毫不犹豫地把它写下来。

提高网站的可访问性 “一页站点”的概念

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