Are you amenable to the maxim - a picture is worth a thousand words. If you do, then you are presumed to use more colorful and arty images and not so much with texts.

你同意这样的格言吗？——一幅图片胜过千言万语。如果你同意这样的说法，那么你肯定会坚持使用更多具有绚丽色彩和艺术感觉的图像，而不是使用过多的文字。

If you are on the contrary opinion, then you are presumed to believe that a word is worth a thousand pictures. Ergo, your principle is to use powerful words in order to convey ideas and actions.

如果你对这个观点持相反意见，那么你肯定会认为一句话比一千幅图还要有价值。因此，你的原则就是使用强大的语言来陈述你的意见和表达你的行为。

A word of caution to all designers out there - what is pleasurable to you as a designer may not be appealing to the visitors. This is because they may be having different needs and that needs are the ones that should be answered. The site must make obvious the benefits it is offering to the visitors as well as its call to action.

这里要给所有的设计是一个忠告——你认为好的东西，访问者不一定赞同。因为他们的需求可能与你不同并且，他们希望这些需求能够得到别人的解答。整个网站必须提供给访问者显而易见的利益并立刻为他们实施。

Images enhance the site's appearance however, they must be coupled with complementing and moving words and contents to make it functional. Do not focus strictly on graphics. Go for copy!

图像能够使整个网站的外观看上去更加引人入胜，然而，它必须配有促进性和生动的文字才能使整个功能发挥出来。不要仅仅盯牢图形这点，也试图加点文字的东西吧。

The solution is not the elimination of pictures and images. Considerable amount will be fine so long as the right impression is created. The text can take care of the hunches and doubts. Be sure you answer all of them so as to keep them coming and purchasing.

解决办法并不是排除所有的图片和图形。尽可能多地考虑，以至于创建出能够使人加深印象的东西。文字内容的重点应该放在解答疑问上面，因此，尽量确保你能回答客户的所有问题，从而保证他们能够在将来购买你的产品和服务。

It is important to revolve around the information they needed. In the first place, people surf to search for information, answers, solutions and motivations. Thus, your site especially the homepage, must entice and catch the attention and seize it and let them be satisfied of what they are staring. Otherwise, they can tend to leave the site in a matter of seconds. We all know that visitors have very short attention span. Moreover, you have to get his attention and interest before that span wanes.

能够不断地为客户提供需求方面的解答是非常重要的。首先，人们会致力于搜索信息、回答、解决办法和动机。因此，你的网站，特别是主页，最好能够吸引和抓住访问者的眼球，并使他们目不转睛地盯着他们所看到的内容。否则，他们很可能用不了几秒钟就会离开你的站点。我们都知道，网络访问者的注意力。你必须在他们的思维进入衰退期之前抓住他们的注意力和兴趣。

Explain the 'call to action' and give them clear and simple instructions so that they will no longer look for other sites that can satisfy all their wants and needs.

向客户解释如何行动，并给他们明确的指示以至于他们将不用再寻找其他的网站就可以满足他们的喜好和需求。

Form is to aesthetics and function is to the content and purpose. If the form is the queen of the websites, then function is its king! The latter must dominate and the former must subordinate. Thus, prioritize function over form because that's where the real action is. It is the way to capture your probable client's heart and choice by the use of persuasive and moving text!

形式上要做的美观一点，功能上要符合内容性和目的性。如果说美观是皇后的话，那么功能性就是皇帝。后者应该更占具支配地位，前者只是辅助的。因此，功能性高于形式是因为它是真正能够让访问者付诸于行动的东西。这就是通过使用说服力和煽动性的文字来抓住你潜在客户的心和选择的方法。

网站设计的7个要点 规模扩张与你的站点

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