The effective design is this one, which is maximum simplified, conformable to your users because they are your main purpose. This one, simply and clearly announcing what is your website about. This one, quickly offering the users exactly what they are expecting to see on your pages without being troubled with insignificant information. The big mistake made by lots of web designers is to project their activities from their own point of view, without thinking about user.

网站的主要目的就是吸引用户，所以，内容简单、易于用户浏览的网站才是有效的网站。这样的网站，简单、清晰地展示网站内容，同时快速提供用户寻找的信息，不会让用户阅读一些无意义信息。许多网站设计者会犯一个大错误：围绕自己的需要设计网站，而没有考虑用户的需要。

Factors, damaging the website design effectiveness
破坏网站设计有效性的因素：

• Additional time needed for website downloading

网站下载时间过长

• Badly written content

内容糟糕

• Complex design, abundant in elements

设计复杂、元素过多

• Difficult navigation, incomprehensible for user

导航系统复杂，用户难以理解

• No validated program language

出现无效的程序语言

Additional time needed for website downloading
网站下载时间过长

Your pages downloading time is extremely important. Your users will shut your website down very quickly if you make them wait more because of your slowly downloading pages. The other sites are on a mouse click away from them.

下载时间是影响网站有效性的重要因素。如果用户浪费过多时间等待网页下载，他们就会离开网站，登录其它网站。

• Not important if you are talking about graphics, multimedia, scripts, applets - be cautious about their location on your site. Don't put them without judging their position, just because you or your designer had an idea about it. Design them small-sized, too.

如果利用图片、多媒体、scripts、applets，就要仔细考虑它们的位置。不能仅仅因为你或者设计者了解这些技术，就要必须要运用，在没有判断好布局位置之前，不要设置这些内容。使用时，文件尺寸要小。

Badly written content
内容质量差

The text that is ready for print has nothing to do with the text for the Web. According to Jacob Nielsen, Web usability guru, users have more difficulties in reading the information on computers rather than on printed editions. They rather scan it than read it profoundly. Huge text blocks are unreadable and couldn't allow them to do it. Means to make text more readable and effective could be effectuated by using:

打印文本与网站文本没有任何关系。根据Jacob Nielsen（网站可用性研究专家）的观点，与阅读印刷内容相比，用户浏览电脑屏幕内容，会遇到更多困难。他们只是粗略浏览电脑屏幕内容，而不会仔细地阅读。内容大的文本很难让用户理解，你可以利用以下方法，让文本更加易读、有效：

• separate paragraphs

单独的段落

• titles

标题

• subtitles

副标题

• indentations

首行缩进

• bullets

点式列表

• bolds

加粗字体

• hyperlinks

超链接

• different fonts and sizes

不同的字体和字号

Complex design, abundant in elements
设计复杂、元素过多

• Don't complicate users work by complex and abundant design making the website not to be clear in terms of its downloading and its appearance on their screens.

不要利用复杂、繁多的设计元素，这样会在网页下载以及网页外观方面，增加用户的浏览难度。

• Avoid frames. They could seriously damage your website usability.

避免使用框架。框架会严重损害网站的可用性。

• Having a site, made on FLASH you can't explain fast and clear to users what his content is about, what it would be useful with, what they could win, using your services, because only its downloading will take several minutes. If you insist however on including FLASH elements, much better variant is to insert them in a detached small file, with definite size, but inserting it, you have to possess some clear purpose. It refers much more to your home page, which is your website main portal.

利用FLASH设计的网站，不能快速、清楚地向用户展示网站内容以及用户可利用信息，因为下载时间很长，通常需要几分钟。如果你无论如何都要运用FLASH，最好的办法是把FLASH插入小型文件中，但这时你必须要明确Flash使用的目的。主页设计尤其需要注意这一点，因为它是网站入口。

• Don't leave your pages without comprehensible title tags, clearly explaining what is your page about (title tag is the page title you see on the top of the browser).

网页标题易于理解，要能清楚介绍网页内容。

• Don't leave your site home page without text, explaining to your users who you are and what you are talking about on your site.

网站首页要出现文字，来介绍网站的性质和内容。

Difficult navigation, incomprehensible for user
导航系统复杂，用户难以理解

• Don't upset user by bad navigation, making him feel lost. He could enter your site by each of its pages, not only by the home page. If he/she enters by another one, he/she must understand what is his/her position on your site, where he/she could go by clicking the corresponding link.

糟糕的导航系统，会让用户感到失落、迷惑。保证用户通过任何一张网页，都能进入网站，不能只有首页一个入口。用户如果点击其它网页，必须确保他们了解自己的具体位置，这样点击相应的链接，就可以进入网站了。

• Don't leave your site without a site map. The site map gives user the possibility to orientate fast and easy on it.

网站要设置网站地图。网站地图给用户提供了快速、方便确定所处位置的可能。

• Always put on each of your pages a link to the home page plus the firm's name and logo, making them also a link to the home page.

确保每一张网页都可以与首页链接。并且所有网页都要出现公司的名称和logo，点击这两项内容可以与首页链接。

• Don't allow the existing of a orphaned page, where a user could find lost.

不要出现不能链接的页面。这样的网页容易使用户迷失方向。

• Don't change the default color of the hyperlinks, because users are expecting to see them exactly that way. When a text is blue, the user is used to thing it is a link, and if it is purple, that it is a visited link. The different colors from the default ones will throw them into confusion.

不要改变超链接的默认颜色，因为用户默认了这种形式。当文本是蓝色的时候，用户认为是链接内容，如果文本为紫色，就是可访问的链接。如果更换了默认的颜色，用户就会陷入困惑。

• Don't make blue a text that is not a hyperlink. That will also confuse them.

不要把非链接内容设置成蓝色，这样也会迷惑访问者。

• Don't put a link that leads to the same page, except these that go to other page sections.

不要出现链接同一张网页的情况。确保与不同网页进行链接。

No validated program language
不要出现无效程序语言

The code your site is written in is validated depending on browsers from different types and versions.

网站程序代码要适用于不同的浏览器类型和版本。

• Incorrectly written program code will make your site users close it immediately due to its bad appearing in their browsers.

如果出现错误程序代码，浏览器中呈现的网页布局就会很混乱，用户会由于这个原因离开网站。

• The correctly written code is the best way to ensure on your pages the properly appearing of as more as possible browsers. It includes old versions and versions that will be published.

正确代码会使网页在尽可能多的浏览器中精美地呈现出来，包括那些很老的版本。

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