They say that photos are the equivalent of 1000 words. If you want to spark emotions within your visitors head then you need to use images to get the level of effect you desire. Whether it is to sell more products, gain user loyalty or just to impress the visitor then well placed images can have significant effects.

有人说，有时候，照片可以表达1000句话的内容。如果想激起访问者大脑中情感的火花，最好在网站上使用几张图片，这样可能会达到希望的效果。不论会不会销售更多产品，首先要抓住客户的心理，或者是给顾客留下一个深刻的印象。 正确利用图片，有时就会产生这种重要的作用。

Find the Image You Need
查找需要的图片

The first thing you need to do is find the necessary images. With the wide selection of free stock available you are best to just perform a search in one of the search engines and you will get plenty of results. When you look on all the sites you will actually find that you are spoilt for choice!

首先需要找到网站所需的图片。要得到大量的免费图片，最好的办法就是在某个搜索引擎中搜索了，可以得到很多的搜索结果。在浏览完所有的网站以后，你会发现选择的余地太大了。

Alter the Image
修改图片

Once you have the image you need to resize it and alter it as necessary so that it will fit nicely into your site and work with the colour scheme. This can be done even with free software like 'Paint' which comes already installed on your computer. Although remember to retain the best possible quality of the image, it is better to have a great looking image that takes 1 second to load then a rubbish image that takes half a second to load.

查找到图片后，你需要重新调整图片的大小，根据网站的需要修改它，使其与网站的内容、和色彩设计相适应。运用安装在电脑上的免费软件工具就能修改图片。尽管要保证图片的画面质量，但最好要保证，精美图片的下载只需要1秒钟，质量差一点的图片只需要半秒钟下载。

Is The Image Right For What You Want?
图片是你需要的吗？

All the time you should be thinking about what effect you want the image to have. If you are selling a product then it obviously needs to show the product off to the max or at least highlight one of the best features. If you own something like a debt related site and you want to make the visitor feel even more miserable so they phone your company up then you will want to put an image of a depressed person with a beer in their hand looking at their finances (immoral I know but business is business!). Make sure the image is relevant and will spark the emotions you require.

在使用图片的时候，你应该考虑图片所要起到的作用，如果你销售产品，那使用的图片应该能最大程度地展现产品，或者至少能突出产品的某个特征。如果你经营一个与赌博有关的网站，并且想让访问者感到更加悲观，那么你可以使用这样的一幅图片：一个意志消沉的人，手里拿着啤酒，郁闷地看着自己的帐单。虽然这是不道德的，但事实就是如此。所以，务必使图片与网站内容相关，并且能够激发感情的火花。

Placement of the Picture
图片的布置

Now you need to put the image in a good place. Once again this varies depending on what you are trying to achieve. If you have a large article then I think it is best to put a small image half way down. This way you can increase the emotions they have as they have already read half the content so they are already gripped, its just a case of heightening their emotions.

现在，首先需要考虑图片的布局。然后根据图片所要达到的目的修改图片。如果文章的内容很多，那最好把一张小图片放在文章的中央，因为浏览者浏览过一半内容以后，可能正沉醉其中，这时插入图片，可以增强浏览者的阅读情感（也可以方便浏览者休息）。图片在这里可以帮助浏览者加深对文章的理解。

If you have content which doesn't really get juicy till half way through then you don't want to lose them early on. The best way to avoid this is put an image at the very top, this will give them an idea of what the article is about - especially if it is a chart, flow diagram or something like that.

如果网页的内容不是很吸引人，上一种方法就行不通了，这样做会流失很多的访问者。这时，最好的方法就是把图片放在最顶端，这样可以让浏览者通过图片了解网页的内容，尤其是图标，流程图等诸如此类的内容。

Alternatively with some content you may want to put it at the bottom. This is best when you want to finish the reader off! For example if you are reading an article written by a charity about a poorly child from Africa and the whole article has made you feel sad about the child's problems with her health and family deaths then a picture of her (crying) at the bottom of the page is probably going to finish you off and make you 100% appreciate what the charity is trying to do!

有些内容要求图片放在最底端。尤其是网站想让读者结束阅读的时候，比如说，读者在阅读介绍内容非洲儿童的慈善文章，这个孩子的健康问题、家庭状况都让读者感到难过，这时就可以用一幅非洲儿童哭泣的图片来结束文章，这样保证让读者100%地感受到慈善是什么。

Conclusion
结论

You may think the references above to people in debt and to a poor African child may be a bit inconsiderate, but I'm just trying to emphasise the power of images. Well written content is good and draws the reader in but a top quality well placed image can close the door on the reader and make them remember the page they are on. After the effect you've just had on them they will use your website and no go off looking for others!

你可能认为，文章中使用赌博网站和非洲儿童的例子，不太恰当，其实我只是想强调：图片的作用大。文章如果内容好，可以吸引读者浏览，图片则会起到加深记忆的作用，会使浏览者记住所处的这个网页。如果给浏览者留下这样的印象，他们以后就不会去其他网站了。

Get Free Images for Your Website
为网站获取免费图片

If you are looking for top quality images that you can download for free then you are best to visit Free Stock Images. This lists all the best photo resources and all provides articles about images just like this one so you can learn even more about the power of the picture!

如果想免费下载高质量的图片，最好登录Free Stock Images网站。这里有最好的图片资料，以及介绍图片功能的文章，通过这些文章，可以了解更多的图片功能。

网络设计者必须明确的3关键问题 成功设计网站的几个要点

评论 (0) All