Websites are now a crucial part of most businesses. They generate revenue, offer an avenue for promotion and are easily accessible means of providing information on a company. However, the global economy now demands that companies look beyond national borders if they wish to expand.

网站已经成为现代商务重要的组成部分，它可以产生利润、推销产品、提供产品信息等等，然而经济的全球化要求公司打破国家界限，所以公司需要构建全球性网站。

Many developing countries now have internet access, internet cafes can be found from Bogot? to Bangkok and the falling costs of PC's means more home users are logging on. This means there is a large pool of potential visitors to your site. However, the majority of these will not speak English. Website translation is therefore critical.

因特网已经普及到很多发展中国家，从波哥大到曼谷，人们都可以享受到网络的便利；并且个人电脑成本越来越低，越来越多的家庭用户拥有了电脑，这就意味着网站有大量的潜在浏览者。然而，大多数浏览者不会说英语，所以翻译网站内容成为一个重要问题。

Website translation is currently big business as companies and site owners begin to realise its benefits. Type ‘website translation' into the major search engines and you are instantly met with paid advertisements and streams of links to ‘relevant' sites. However, it is important to carefully consider any website translation project properly as there are many potential pitfalls.

现在，网站业主开始意识到这项业务的利润，把其当成一项重要业务。在大型搜索引擎中键入“网站翻译”，你立刻会看到大量横幅广告以及与相关网站的链接。然而，你需要仔细、认真地分析这项业务，否则，在这个过程中，你可能会犯错误。

Firstly, when tasking someone to undertake your website translation be sure to establish credentials. Ask to look at previous work, ask for a sample or ask for a reference. A translator must have qualifications, training and experience.

首先，认真选择网站内容翻译者。你可以参考翻译者以前的作品，或者是作品样本，或者任何可供参考的内容，考察翻译者的能力。翻译人员必须接受过培训、参加过实践，要能够胜任这项工作。

Secondly, ensure you explain clearly why you need website translation. What is the purpose? Is there a target audience? Ensure you provide clear and accurate information on the company and the website. All this helps the translator properly reflect your needs in the translation work.

其次，向翻译者讲明：网站内容翻译的原因、目的以及目标消费者，让翻译者了解：公司和网站信息必须清晰、准确。这样，翻译者可以把你的要求贯彻到翻译中。

Thirdly, do not cut corners by using electronic translations. They may be useful for plain sentences but not for your website content. It is inconceivable that a software programme can translate metaphors, similes, innuendos and colloquial phrases. Website translation is a major investment, so do not approach it lightly. You need human beings to analyse your content and transfer the meaning in the best way possible.

还有，不要利用电子工具翻译。这些工具翻译简单语句还可以，并不能翻译网站内容。软件程序可以翻译暗喻、明喻、影射以及口头语言吗？难以想象。网站翻译是一项投资，所以不要马马虎虎，你需要聘请专业翻译者，他们需要首先分析内容，再用尽可能最恰当的翻译语句表达出来。

Fourthly, consider the impact culture can have on the website translation project. For example, is the language pitched appropriately at the target culture? Should it be formal or informal? Are there pictures, colours or images that would cause offense? A good website translation company will analyse your site and offer you a cultural applicability consultation. This will then help you make modifications to ensure your website appeals to the target culture.

第四，网站翻译必须考虑文化差异。比如：翻译语言是否与目标受众的文化相适应？语言应该正式还是随意？图片、色彩能否被目标用户接受？好的网站翻译公司会分析网站内容，提供适应目标文化的翻译方式，确保网站内容吸引目标受众。

Fifth, many website translation companies will translate your website content then consider the job done. However, most websites are constantly changing in style and content. A decent website translation company will offer an after-care service that assists in helping you with the small changes, if not as part of the original fee then for a small charge.

第五，网站翻译公司翻译完成以后，会检查这项工作。然而，大多数网站风格、内容不断变化，服务好的翻译公司会提供后续服务，可以进行小型地修改。如果这个费用没有包含在翻译中，你可能要支付少量费用。

Website translation is not as straightforward as other translation projects. There are too many variables involved that, if not considered properly, can ruin a website translation.

网站翻译不像其它翻译一样直接，需要考虑很多变化，如果分析不当，会毁掉网站翻译内容。

Consider the potential revenue a decent website translation could generate long term and invest wisely.

优秀的翻译公司能给网站带来潜在利润。投资一定要明智。

根据你的需要选择网站类型 文化影响网站本地化

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