Designing for any online business is a vital and serious issue as it says a lot about the business, its owners and product or services. It is the thing which keeps a customer on a website and its easiness compels and convinces him to buy a product. So it's important to have a professional look.

企业的网站设计是重要并且严肃的问题，因为网站要介绍企业很多重要内容，包括：公司业务、公司所有者以及提供的产品或服务。只有提供这些内容，才能保证消费者登陆你的网站。然后，网站的简便性会促使用户进行购买，所以，专业的网站设计对企业来说很重要。

No doubt launching a website for small business is a hilly task. To achieve it you better do some research on your needs; the site purpose, the target audience and finally look for skilled website designers, developers and graphic designers or a designing company. There are many different website design companies, offering different facilities. However for gaining an effective internet presence what should be the look of site of small businesses? This article will guide you in understanding the structure for your site specific design. Keep this article as a reference point. When you go through the process of development then check out each part to have an effective web site for your products and services in accordance with your target audience.

建立小型企业网站必定是项复杂的任务。在设计网站之前，需要考虑网站的内容、构建目的、目标客户，还要寻找优秀的网站设计者、开发者以及图片设计者和设计公司。不同的设计公司会有不同的设计效果，那么，什么样设计效果的网站，才是对营销有帮助的网站呢？这片文章将会介绍网站设计的具体步骤，可以为你提供一个参考。在了解了设计过程之后，检查一下网站的内容能否对促进用户购买产生积极作用。

Choosing web designer
选择网站设计者

Don't go by the cheap web design. This will certainly diminish your professional image among potential customers other than financial losses. To have a professional web design, don't compare web designers by their price; always look at your requirements regarding the type of service, internet marketing and updates you needs.

不要使用便宜的网站设计，这样不仅会浪费财力，还会毁掉网站在潜在消费者心中的形象。网站设计专业与否，不是看设计价格的高低，主要看服务类型、网络营销，和网站更新方面能否达到你的要求。

Domain Name
注册域名

Choose simple, short and relevant domain name for your site. Don't get settle down on anything to get your web space as every word on your web site has relevancy in its success. Being a serious online venture you should register it for at least two years. You can get your own domain name by paying as little as $ 17-18 for 2 year registration with ICANN approved sites such as Register . You can find out if the name you want is still available by using the free search tool on the sites.

选择一个简单、简短、与网站内容有关的域名，不要使用与网站内容无关的任何词语，因为域名的每一个词语都关乎到网站的成功。域名的选择一定要谨慎，因为你至少会使用2年。在ICANN支持的网站上（如：Register），你只需要花费17到18美元（2年的注册费用）就可以申请到域名，你还可以运用网站上免费的搜索工具，查看这个域名是否可以使用。

Web Hosting
虚拟主机

Web hosting can be obtained free of cost from content portal sites such as Yahoo! Geocities . Such sites invite users to establish Web sites on their domain in order to create a critical mass of core content on their online property. The user does not have to pay for service because it is subsidized by banner advertising. As they do not charge, they offer limited service depth and relative quality. They do not even provide customized hosting services where domain names are personalized. So, avoid getting lured by the free hosting providers as nothing is really free. It mostly retards the downloading speed of web pages. Even avoid messing around with small time web hosting. Affiliate yourself with a reputable company that provides top-notch service and have the resources to provide fast and reliable servers.

Yahoo！、Geocities这样的网站会提供免费的虚拟主机服务，因为他们希望用户在他们的网络领域内建立网站，这样可以在自己的网络范围内，建立许多关键的核心内容，用户不需要支付虚拟主机费用，因为他们要为这些网站做广告。由于这些网站不会收取费用，他们提供的服务很有限，并且质量也不高，他们甚至在域名注册以后不提供定制的虚拟主机服务。所以尽量不要使用免费的虚拟主机，因为没有什么是真正免费的。为避免网站下载速度慢以及网页混乱的情况发生，建议你，还是使用信誉度高的公司提供的虚拟主机，他们会提供顶尖的服务，以及快速、可靠的浏览器

Text Content
文本内容

Content of the site deserves utmost attention as it's the words that people read, it's the words that call people to action, and it's the words that sell. The rest also helps, but a site with poor content is an as bad as a site without any words.

网站内容尤其应该受到重视，因为这是浏览者阅读的信息，促使浏览者做出购买行动的信息，也是网站销售的信息。尽管网站的其它方面也对网站有影响，但内容质量差的网站等于没有内容的网站。

Keywords
关键词

Order to end up high on search engine use the relevant keywords and place them accordingly on a web page. The number of times each word appears on a web page is the factors that determine how high you end up in search results.

关键词以及关键词的位置会决定网站在搜索引擎中的排名，关键词在网页中出现的次数会决定网页在搜索结果中的排名。

Regarding resolution
考虑分辨率

Sure that your pages should work at any resolution, from 800x600 to 1280x1024 and beyond. Currently the most widely used screen size is 1024 x 768. Of course, the general guideline is to optimize for your target audience's most common resolution, so the size will change in the future. You shall see the statistics for the month of January for the last 2 years provided by w3schools seem to reflect the general trend we are seeing on the Web. Year Higher 1024 x 768 800 x 600 640x 480 Unknown 2007(January) 26% 54% 14% 0% 6% 2006(January) 17% 57% 20% 0% 6%

要保证网页可以呈现在不同分辨率的屏幕上，比如说，可以在800x600、1280x1024以及分辨率更高的显示屏中呈现。通常应用的电脑屏幕型号是1024x768，当然，必须要使网页在这个分辨率状态下呈现出最佳画面，但在不久的将来，普遍运用的屏幕型号会发生变化，w3school在今年和去年一月份提供的统计反映出用户在这个问题上的大体趋势。2006年1月调查结果显示，屏幕型号的利用百分比分别为：17%（更高分辨率）、57%（1024x768）、20%（800x600）、0%（640x480）、6%（不清楚型号）；而2007年1月的调查结果为：26%（更高分辨率）、54%（1024x768）、14%（800x600）、0%（640x480）、6%（不清楚型号）。

It's always safer to keep your web site at less than 750 pixels wide as you don't want to alienate your visitors by having them scroll to see the whole page. Make sure that that your web pages show up the same in all web browsers.

把网站的宽度限制在750像素之内，就不用麻烦浏览者拉滚动条看网页了。还要确保网页在所有浏览器中呈现统一的面貌。

HTML Tags
HTML标签

You will have to make sure that your title, description, and keyword meta tags are bang on with the text on each web page you build. The linking structure of your website should have to be good as it's easy for the visitors as well the search robots to understand the details. All of your optimized pages must be linked from the home page itself.

确保网页内容与标题、描述和关键词元标签的一致性。网站的结构不仅要方便客户理解，还应该方便搜索机器人理解，所有的优化网页必须能与首页链接。
Graphics
图片

It's good to place web graphics in context with the information being presented. If you have product descriptions on your web site, then you should have the related graphic depiction next to them. Avoid using graphic that has no any relation with your text. Overusing graphics will only make the site look amateur. Make sure if you use web graphics as links that they work at all times. There is nothing worse than clicking on a graphic that does not work.

图片与信息的搭配可以使网页更吸引人，如果网站中有产品介绍，你可以在文字旁边放一张产品图片。避免使用与产品无关的图片，避免过多使用图片会，这样会让网站看起来很业余。图片的运用是要能增加网站的吸引力，所以图片要与内容相关，切记：不要让客户点击与内容无关的图片。

Conclusion
结论

Basic tips for small business website are just the tip of the iceberg. You should also have to provide correct contact information plus regular updating. your products; which I already explain in detail in my earlier articles. Web design can make or break your business. So always remember to create a site that is appealing and easy to navigate.

上述几点构建小企业网站的要点，只是冰山一角，你还应该提供正确的联系信息，经常更新产品信息，这几点我在以前的文章中已经详细地介绍过了。网站设计关乎企业成败，因此，必须建立一个既有吸引力，又有清晰导航系统的网站。

Your website should be like an investment and for that you are certainly going to receive a return.

你应该把网站建设当成是一项投资，投资就必须有回报。

成功设计网站的几个要点 设计吸引用户的网站

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