If you feel like your website design company is speaking Greek, you’re not alone. We web designers use web design technologies day after day and we’ve developed our own little language that often leaves the real world completely clueless. After working with several clients that seem oblivious to what I’m talking about, I decided to write an article explaining web design technology in plain English so the general public can better understand when discussing things with a website development company.

你是不是觉得对网站设计公司的语言难以理解呢？很多人都有这种感觉。网站设计者在日复一日运用设计技术的过程中，开发出自己的专用语言，这些语言确实让现实世界不能理解。我在与几个客户交谈的过程中，发现他们很茫然，所以我打算写一篇文章，用浅显的英语解释这些网站设计专业技术。一般公众在与网站开发公司交谈时，就可以更好地理解谈话内容。

A term you may hear your website development company use that sounds confusing is CSS. This abbreviation stands for cascading style sheets. Basically, CSS enables a designer or programmer to control the way documents are visually presented. For instance, a default font may be set using CSS, then the style sheet can be used on various pages in the website ensuring that they are all consistent in appearance. Because the style sheet is used throughout the site, it only downloads once, so the site will load faster and provide quicker access to its visitors. CSS can also be used to modify the look of forms, text color, and more.

你可能经常听到网站开发公司运用一个术语CSS，它听上去确实难以理解。CSS是层叠式样式表的缩写，它可以帮助设计者和程序员控制文件的视觉呈现方式。比如说，可以使用CSS设置默认字体，这样，网站的各张网页就能使用统一的样式表，网页外观就能保持一致了。因为整个网站都要使用样式表，所以它只需要下载一次，这样网站才能提高下载速度，访问者才能更快地登录网站。

Another abbreviation you may run across in communications with a website design company is HTML. HTML stands for hyper text markup language. HTML is what makes up most of the websites you see from day to day. Take a look at the address bar. Notice how the website address ends with .html? This means that it's a "static html" page or in other words; there's no programs or databases being used. "Static" is a term that basically means unchanged. In most cases the page was manually created. An example of a "dynamic" page would be a results page of search engine. Let's say you search for "website development company". The search engine then retrieves all of the matching information from a database and puts it onto the page you're viewing. If search engines had to use "static html" pages for every single search result they simply couldn't exist. For the millions of searches made every day and the constant updating search engines needs to do it would be impossible to create enough pages to accommodate what search engines need to keep up with.

在与网站设计公司交流时，你还会经常听到一个简写词：HTML。它的意思是超文本链接标示语言，你每天所看到的网站就是由HTML构成的。看一下地址栏，网站地址的结尾是不是.html呢，如果是这样，这就是个静态的html网页，也就是说网页没有利用任何程序或数据库。“静态”这个术语主要表示没有任何变化。在大多数情况下，这样的网页是手工制作的。搜索引擎的搜索结果网页是动态网页。比如说，我们需要搜索“网站开发公司”，搜索引擎会从数据库里找出所有的匹配信息，然后将其呈现在你浏览的网页上。如果搜索引擎每次的搜索结果要用静态网页呈现出来，他们可能就不存在了。每天，搜索引擎要进行数百万次搜索，并且要持续更新，所以，要创建足够多的网页来容纳搜索引擎需要的内容，这是不可能实现的。

So now you may find yourself asking, what is a dynamic page? A dynamic page is generally made up of two things. First you have the template, which is the part of the page that won't need to change. This is most commonly the top menu or "header" and/or the bottom menu or "footer". In most sites they will use the same header and footer throughout the website. The second part is the dynamic part of the page. Lets say the website was designed for real estate. If the website design company enabled it with a search feature, you could search for a home with your desired specifications. So if you searched for a 2 bedroom home in your town, the program then runs through the database pulling all the listings that match your query (search). You are then presented with a page that shows you all the matching listings. That is the dynamic part of the page. As you may now see, using dynamic pages can greatly reduce the workload and increase website functionality.

现在你可能会问：什么是动态网页呢？动态网页一般有两部分组成：第一部分是模版，这是网页不需要改变的部分，通常是顶端菜单、页眉以及（或者）底部菜单、页脚。大部分网站会将相同的页眉和页脚运用于各张网页中。第二部分就是网页的动态内容了，假如，设计房地产网站。如果网站有搜索功能，你就可以搜索到符合你要求的住房。因此，如果你搜索城镇上的两卧室住房，程序会迅速到数据库里寻找与你的要求相匹配的内容，然后，你就可以在网页上浏览到相关的列表，这就是网页的动态部分。你可以看到，运用动态网页可以减少网站工作量、增加网站的功能性。

正确设计网页会使网站盈利 设计有效网站的方法

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