Our greatest friends in terms of selling our products, sharing our hobbies, conversing with each other, telling people about our passions, and generally communicating, are the websites that we have. However, our greatest enemy of the same goals could very well be the appearance of our websites. The difference could be the website builder we use.

能够销售产品、分享业余爱好，互相沟通，表达意愿以及进行交流的最好朋友就是网站。然而，我们达到这个目的最大的敌人也是网站。运用的网站设计工具不同，最后的结果也就不同。

Do our sites look unprofessional? Do they look like they were slapped together in just a few minutes by some free web design software program? Do they look like we are an expert within our subject matter who wants to put up good sites to share that quality information, or do they look like we just wanted to get something online as fast and cheap as possible?

我们的网站外观业余吗？网站看起来是不是像软件设计程序在几分钟之内拼凑起来的呢？网站会不会让用户觉得我们更像构建此类网站的专家呢？用户会不会觉得我们是想与他们分享信息呢？或者网站会不会让用户觉得能够尽快在网站中得到有价值的信息呢？

You obviously have something you want to share, or you would not want to build a website. Maybe you found a new local band that is worthy of promotion and you want to tell the world about them. Building a website about them can provide you with hours of pleasure, help you share your love of music, help you meet new, like-minded friends, and who knows, maybe even help the band get a record deal. How cool would that be?

你肯定希望与用户分享某些内容，否则，你不会构建网站。或许你刚成立一个当地乐队，需要做宣传，这里就可以利用网站。网站可以让你得到快乐，通过网站可以与用户分享音乐的快乐，结交喜欢音乐的朋友，或许还有些朋友可以帮你出唱片。这样确实不错。

It will not happen, though, if you slap together a cheap-looking site. It will make the band look unprofessional, it will not create a desire in anyone to even listen to the band, no one will sign your guest book, and you will eventually be frustrated. What could have been an immense pleasure will become misery, all because you wanted to save a few hour and a few bucks. Who knows, maybe the talent scout saw your website and will now not go see the band you love, that he would have signed had he actually felt inclined to see them.

如果网站设计混乱，就达不到这个目的。业余的网站设计不会引发浏览者聆听音乐的欲望，乐队也就没有听众，这样你会很失望。就因为你希望节省时间与金钱，你的快乐会转化为苦恼。可能人才发掘者浏览过你的网站，但不会欣赏乐队的音乐。

Is there a way to prevent this? Absolutely!

能不能避免这种事情呢？当然可以！

There are many good website builders available. You could get professional, downloaded web design software and learn how to use it, or just find a good online website builder software that is inexpensive and easy to use. The options are limitless. What you want to find is something that fits your budget, is within your skills and talents to use and get the most out of, and that will allow you to create your dream site.

其实你可以利用很多高质量的网站设计工具，你可以下载免费的专业设计软件，然后学习使用方；或者寻找价格合理、容易使用的网站设计软件。其实选择有很多，你只需要根据预算、以及自己的技能选择工具，然后创建需要的网站。

In the example of the band, maybe you could find the best website builder that will allow you to create a site with pictures of the band, a guest book, streaming music files, perhaps even a video (with the band's permission, of course!).

推广乐队时，或许你可以寻找最好的网站构建工具，这些工具可以帮你创建乐队图片、欣赏者名单、流动的音乐文件，甚至包括视频（在乐队许可范围内）。

Take a few hours before you rush into slapping a site together and research the many different website builders that are available. Find the ones that have the options you need, that are within your budget, perhaps that come with a free domain name or hosting package of some type. Avoid getting the cheapest thing out there, and also avoid paying for lots of options you will never use.

在仓促创建网站以前，你要花时间研究不同的网站创建工具。选择的工具要能够满足你的需要，当然要在你的预算范围之内，或许这些工具附带免费的域名以及虚拟主机。请记住：避免使用最便宜的工具，也避免花费很多金钱购买不需要的工具。

Building a website can provide you with hours of enjoyment, and could even change your life and the life of those you know. But only if the site looks good and will get visitors to want to come back frequently to see what you have to offer them.

网站可以给你提供一种享受，也能改变自己的生活以及你了解的其他一些人的生活。但前提是：网站外观设计质量高，客户回访率高。

设计有效网站的方法 创建具有视觉吸引力的网站

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