If you're looking at commissioning a web designer to build you a website, one of the first things that you will need to know, is the monetary cost. This article will explain to you why there is such a huge variance between web designers and their quotes and will give you some advice as to how much you can expect to pay to contract a competent web designer in the UK.

如果想找一个网站设计者建立自己的网站，首先要了解网站设计的成本。这篇文章将介绍网站设计者与评论者之间的分歧为什么如此巨大；接下来还将阐述寻找能力更强的网站设计者以及正确评估网站设计价格的方法。

First of all you have to have a rough idea of what it is that you want from your website. You have to have thought of what you want to achieve with the website. What are its objectives? You will then need to have thought of a basic structure for your website. There are many website examples out there for you to have a look at; the important thing is to have an idea about what structure you want for the site - meaning a rough outline of the numbers of pages and the content (text and images) that will make up each page.

首先，你应该粗略地估计一下网站需要设计的内容量，要考虑网站要达到的目的，实现的目标，还要考虑一下网站的基本结构。其实，现在有很多网站结构可供参考，这里很重要的一点就是要确定网站创建的结构，也就是说要大体估计一下网站的页面数量，每张网页所呈现的内容（包括：文字和图像）。

Once you have your project objectives in mind and a rough idea of your websites structure you are in a position to start contacting suppliers. There are multitudes of web design companies everywhere and in our particular area of the UK - Doncaster there are lots of web design companies to choose from. The key thing to remember is that everyone wants your business. The web design marketplace is completely saturated so you as the buyer have the upper hand!

当网站的目标和网站结构大体估计好以后，接下来最重要的就是要寻找网站设计者。因为网站设计公司特别多，选择余地比较大，因此，从众多的网站设计公司中挑选一家最合适的进行网站设计就显得至关重要。要记住很重要的一点就是，每一个公司都想得到这份生意，网站设计市场完全饱和，因此作为想要设计网站的公司可以在谈判中处于上风。

As in all other industries there are people who provide excellent service, there are people who provide an average service and there are also cowboys (people who sell web design services without the necessary knowledge and experience to do so).

这个行业跟其他行业一样，有的公司会提供优质的服务，有的公司会提供一般的服务，当然也有公司提供劣质的服务（这些网站的设计者并没有基本的工作知识和经验。）

What you have to think to yourself is this: If a person promises me the earth for £1 does that mean to say that they can deliver it? The best advice I can give is to be realistic. There are lots of really good city based web design companies throughout the UK that provide excellent services. They are always there to take your calls and you even get your own personal account manager to handle your requests and hold your hand through the entire web design process. The services of such companies are wonderful but this obviously comes at a price. City based offices, account managers and admin staff are large overheads and the prices charged by large city based web design companies reflect this. If you have a modestly sized website, which needs to be under content management system control, don't be surprised if the web design quote runs into tens of thousands of pounds from a major city based web design company. If you are looking for a top quality 100% inclusive, comprehensive service and your company can afford this kind of bill then I would suggest using a big city company every time.

你所要思考的是：别人会对你实现他的诺言吗？所以我建议你现实一点。在本国内的很多城市中，很多网站设计公司的设计水准都很高，它们会为你提供非常优质的服务。因为它们根据你的要求所提出的设计观点五花八门，因此，这就会使你在网站设计风格的最终决定上感到束手无策。这些公司所提供的服务看起来合乎人意，但是，由于公司之间的价格、内部管理人员及员工的成本不同，所以服务质量不会完全一样，有好有差。如果你的网站设计得恰到好处，并且需要使用专业的CMS系统进行管理，那么，如果这家设计公司收费很高，你也不必感到惊讶，因为事实就是如此。如果你希望选择一家质量上乘、服务面面俱到的公司，并且，你能够承担相关的费用，那么我建议你选择大城市的设计公司。

Then there are the smaller companies that are made up of just a few individuals. These types of companies have much lower overheads and frequently have very knowledgeable and capable staff. The service level can be much lower than that of major city based web design companies but you can get some excellent work done by such companies at a fraction of cost of the large city based companies.

当然有些规模相对较小的公司，它们内部只有个把员工。这样的公司通常来说，管理成本较低，但却不乏一些有知识、有能力的员工。他们的服务水平可能比大公司要低，但其收费只是大公司的一小部分，并能保证工作质量。

A much overlooked group of web designers that can produce some excellent web designs are the wide community of freelance web designers. Freelance web designers are private, self employed individuals who work from small offices (they frequently work from home). Freelancers have very low (mostly non existent) overheads. As such they can provide quality web design work for much lower costs than larger web design companies. If you are looking for good quality web design for less money then it definitely work looking at using a quality freelance web designer.

有些被忽视的网站设计团队会把网站设计地很精彩，因为这个团队里有很多自由的网站设计者，这些人是自己为自己工作的，他们在小办公室里工作（通常会在家里）。这些自由设计者的管理费用特别低（大多数情况下没有），在这种情况下还能设计出比大公司质量好的作品，所以如果想用较少的费用来得到优质的网页设计，那就要找那些自由设计者。

The people that you really need to avoid are the web design cowboys. As stated above cowboys are people who sell web design services without the necessary knowledge and experience to do so. If you are unfortunate enough to have contracted someone like this in the past you will be aware of the low quality work that they produce and the lack of significant results that they achieve. Cowboys invariable promise you the earth for a £1. Use your common sense and if someone is quoting you £100 for something that 5 other companies are charging around £4000 for, you know that something is not quite right. Remember the old adage - buy cheap, buy twice!

其实真正要避免的是，找那些对网站设计一知半解的人来设计自己的网站。我们前面提到过，这些人并没有设计网站必需的知识和经验。如果你以前聘请过这样的设计人员，那么你会发现，他们的工作质量其实是非常低的，对网站的宣传起不了多少作用。但是这样的设计者总是给你太多的承诺，却总是做不到。其实一般人都会想到，如果一家公司报价100英镑，另外5家公司报价4000英镑，那么报价低的一定存在设计缺陷。记住那句俗语：便宜无好货。

Conclusion:
结论：

You will find a great deal of variance between web design quotes depending on what level of web designer you choose to contract and what level of service you require. Always make sure to get as many quotes and talk to as many people as you can so as to see what's available on the market and b) get an unbiased idea of the likely costs involved. There are lots of good web designers out there but there are also a lot of lesser skilled web designers and even some of the proverbial cowboys. Make sure to use good common sense and get a feel for the web designer's skills and experience when you meet them. No matter how charming a person is, experience is very hard to fake. Ask to see examples of their work and where they have done similar work to your proposed project. Remember - you have the upper hand!

其实你会发现报价的高低，主要是取决你要跟什么样的设计者签合同，以及你需要什么样的服务水平。在选择网站设计者的过程中，要尽量多更不同的公司或设计者商谈，这样就可以获得不同的报价，就更容易选择一种更适合的成本预算。现在，优秀的网络设计者，一般的网络设计者，还有那些众所周知的业余设计者在这个市场中并存，因此，我们在挑选设计者时，应该全面考察设计者的能力和经验再做决定。不管人多好，经验是不能伪造的。仔细察看一下他们的作品样本，是否与你的要求大致吻合。永远记住，主动权掌握在你手中！

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