It's hard enough to bring people to your little corner of cyberspace, and once they're there, you have just a few brief seconds to catch their attention.

吸引网站访问者很难。并且一旦吸引用户登录网站，你仅有短暂的几分钟吸引他们的注意力

A simple click-of- the-mouse and your site visitor is gone!

但访问者离开网站却很容易，只需轻轻地点击鼠标。

Keep as many interested prospects on your site by avoiding these blunders:

运用有效的设计方法，避免出现网站设计错误，是吸引网站用户的有效方法。

Multiple Popup and Popunder Windows.
多种弹出式、隐性弹出式窗口

Many online business owners swear by the effectiveness of popups and popunders for getting more subscribers, making sales, or generating leads.

很多网络经营者利用弹出式和隐性弹出式窗口，吸引客户进行产品购买，获取利润。

At the same time, a large percentage of users claim to dislike popups and popunders. And it's no wonder; many of us have been 'held hostage' by popups that spawn even more popups when you try to close them, until your screen is filled with windows and you're completely frustrated. Most people simply do NOT appreciate multiple popups or popunders!

但是，大量用户表示不喜欢popup 和 popunder窗口。无疑，很多用户经历过这样的情况：关闭弹出式窗口时，会出现更多这样的窗口，直至屏幕全部占满，这时，你会彻底失望。所以，很多用户不喜欢多样的popup以及popunder窗口。

If you choose to use them, try for a 'happy medium' -- a window that appears only once upon entry or exit. One such script is available free at DesignerIndex.

如果选择使用弹出窗口或者隐性弹出窗口，你必须运用令用户不讨厌的方法，比如说，在用户进入或者退出时可以使用这样的窗口。具体情况参考DesignerIndex网站。

Unreadable Text
难阅读的文本

Certain formats are easier to read than others. For example, it's generally accepted that black text on a white background is the easiest to read. The reverse -- light text on a colored background -- can cause fatigue when reading large blocks of text, and is better used to highlight a portion of the page.

有些文本布局更利于用户阅读。比如说，白色背景中出现黑色字体是最容易阅读的，相反，彩色背景下的淡颜色字体容易让用户在阅读长篇文章时，产生迷惑。其实你可以运用彩色突出某一部分内容。

Similarly, text that is too small can cause problems. Although it's possible to change the displayed text size on a browser, many Internet users don't know how.

同样，文章字体也不能太小。尽管可以在浏览器中调整字体大小，但很多用户不清楚调整的方法。

Confusing Navigation
混乱的导航系统

Ever been to a site where it's hard to get around? It's just as easy to leave and go instead to a competitor's site. Make your navigation clear and simple.

有没有登录过操作困难的网站呢？如果你的网站导航系统混乱，用户就会离开。请记住：导航系统要清晰、简单。

Trapping Visitors In Your Frames
浏览者被限制在框架中

Improperly designed frames can leave your visitor 'trapped' on your site, unable to use the 'back' button on their browsers to leave. You can bet they'll never be back if you try to force them to stay! BigNoseBird.com has a nice little tutorial on how to get the 'Frames look' without actually using them. Read it at Bignosebird.com.
设计不恰当的框架会让浏览者困在网站中，不能使用浏览器后退键退出网站。如果你希望把用户控制在网站中，他们就永远不能退出。BigNoseBird.com网站介绍了避免使用这些框架的方法。你可以登录Bignosebird.com，阅读相关信息。

Broken ordering links!
损坏的预定链接

It sounds silly... heck, it *is* silly. Check your order links regularly to ensure that they still work. Enough said.

这条建议听上去可能很幼稚，但一定要记住：确保链接正常运行。

Splash pages
splash页面

You only have a few seconds to catch your visitor's attention. A big showy graphic that serves no real purpose is an easy way to lose your visitor -- particularly if they're forced to wait for it to load!

你只能利用几分钟的时间吸引用户注意力。色彩绚丽的图片除了让网站流失访问者之外，没有任何作用，因为用户需要花费很长时间等待网页下载，但他们没有这个耐心。

Flash animation
Flash动画

Flash movies are commonly used on websites these days. However, to view them often requires users to download a plug-in, if they don't already have it. It can chew up your machine's resources and make it darn near impossible to get out - even a 'Skip Intro' link is hard to click on if your computer is too involved with Flash! Plus the load time can be far too long for those without high-speed Internet connections.

网站设计中经常会运用Flash电影。然而，如果用户没有相关插件，需要花时间下载。这样会浪费机器资源，用户可能会退出网站。因为如果电脑中Flash内容太多，即使是“Skip Intro”链接都很难实现。对于那些网络速度慢的用户来说，下载时间会很长。

Of course there are legitimate reasons to use Flash. But if you use it make sure visitors have the OPTION to view it. A couple of suggestions are:
当然，很多情况下你可以使用Flash，但如果使用，保证用户有选择是否观看的权利，你可以参考下面两条建议：

• Put two links on your entry page: one to view the site using Flash, the other to view it without Flash.
  
  进入页面设置两种链接：一种运用Flash，另一种不要运用Flash。
• Move your Flash movies deeper within your site. If your visitor wants to view them, they can simply click on a link.
  
  把Flash电影设置到网站内部，如果用户希望观赏，可以进行链接。
  

       'Forced' disclosure of personal information
  透露用户个人信息
  
  You may have seen sites that ask you to enter an email address, a name, or other personal information before you're allowed to 'enter' the site. Again, this is an easy way to lose a visitor! Without knowing anything about a site, what reason does the visitor have to give up personal details?
  
  你可能浏览过这样的网站：在被允许登录网站之前，要求填写电子邮件地址、姓名或者其它个人信息。这也是流失用户的一种方式。用户在不了解网站的情况下，凭什么要提供个人信息呢？
  
  Give your visitors the option to sign up for your newsletter, product updates, etc. But let them into your site first. If they like what they see, they'll willingly provide you with contact information. This helps *you* too, by 'pre-screening' the people on your list to help ensure that it contains only interested prospects and not just people who were 'looking around'.
  
  保证用户可以定制时事资讯以及产品更新信息。如果用户喜欢浏览的产品，他们会与你进行联系。这个方法对你很有帮助，通过预先筛选用户，找出潜在消费者，排除不会进行购买的用户。
  
  S-l-o-o-o-w loading pages
  网页下载速度太慢
  
  Huge graphics and HTML errors are just a couple of things that can affect the load time of your web pages. Many HTML editors will check your code for errors, or use NetMechanic's HTML Toolbox. NetMechanic also offers a free tool to help minimize the size of your graphics.
  
  图片内容大与HTML错误是影响网页下载速度的两个因素。许多HTML编辑器，或者NetMechanic's HTML Toolbox都可以检查网站的错误编码。并且NetMechanic还可以免费提供缩小图片尺寸的工具。
  
  General 'unprofessional' look-and-feel
  网站外观设计出现业余错误
  
  A few of the more commonly seen design problems include: spelling mistakes; bright/clashing colors (or too many colors); too many fonts; a sloppy or disorganized look; too many banners or graphics blinking, flashing, dancing, or beckoning from the screen; lots of broken links; and horizontal scroll bars.
  
  我们经常看到的几个网站设计错误包括：拼写错误、颜色使用错误（颜色冲突或者颜色利用过多）、字体数量过多、布局混乱、眼花缭乱的横幅广告及图片太多、存在破坏性链接、出现水平滚动条。
  
  Creating a web page is easy. Creating a *good* web page, however, takes a little more thought. A clean, well- designed site is worth the effort. Your bottom line will thank you!
  
  创建网页其实很容易，然而，创建高质量的网页就不容易了。设计合理、清晰的网站需要设计者细心思考，花费很多时间和精力。
  

数码摄影中避免出现高压缩率的图片 网站外观设计也很重要

评论 (0) All