This is to be a discussion of "Unique Websites" which regrettably are quite rare on the internet. Truly Unique Websites are actually so rare on the net that it seems weird; not just strange, weird . While I am totally under whelmed by the actual number of unique websites found on the internet, I am stunned by the number of similar, regular, repetitive, chronically mundane stereotypes that abound and flourish there. How rare is the "truly unique" website? It"s like my friend told the 82 year old only waitress in a crowded steakhouse, sending her to her knees in uncontrollable laughter and literally shutting down all service in the place for half an hour. She simply asked how he wanted his steak. "Just rip off it"s horns and wipe it"s ass," he replied.

这篇文章的主题是“有特色的网站”，但网上却很少有这样的网站。真正有特色的网站，构思新颖，而样式却不奇怪。现在许多网站设计重复、类似、布局老套，有特色的网站太少了。就像这样一件事：在牛排餐厅中，唯一的82岁服务员问我的朋友：希望牛排如何制作？我朋友回答说：扯下牛角，去掉屁股就可以了。结果服务员笑弯了腰，服务中断了好长时间。

So truly unique websites are really quite rare. I suppose one could argue this is simply a semantic distinction that it is hard to define what is really unique and almost as hard to define really rare until you have sat in a crowded steakhouse waiting to order your food for half an hour watching an old lady guffaw. However, I find the actual truly unique website to be so exceptionally rare, that it is weird, and that term I can define. I have a true affinity for the word weird, especially as it relates to people, for example. I"m also always amazed at the number of people who claim to be weird. Again and again I have people say to me "I know I"m really weird because I do this" or "I know I"m really weird but I think that." Oddly enough the things these same people throw out as making them weird are usually not even strange or different, much less actually weird. In fact, as many as eight out of ten people who confide in me that they are weird, are, in my opinion, weirder for the fact that they think they are weird than for the fact of why they think they are weird. I have no idea when it became so fashionable to be weird but, trust me, it really is. And I should know.

真正有特色的网站确实很少。我觉得，当你在牛排餐厅中，浪费半个小时时间观看一位老妇人大笑，等待就餐时，你会发现unique（独特）与rare（罕见）的区别。然而，我发现真正有特色的网站的确罕见，可以用“weird（奇特、另类）”这个术语来定义。我经常会听到“weird”这个词语，尤其是在与人交谈时，比如说，很多人标榜自己很另类，我对这件事感到很好奇。并且经常有人跟我说，他们自己很另类，然而奇怪的是他们与常人没什么不同，一点也不独特。实际上，我认为8/10的人标榜自己很有特点，这个事实比他们认为自己很有特点的原因更不可思议。我不清楚为什么现在会出现这种情况，但我应该了解。

I should know because I really am weird. I admit I am weird in the fullest sense of the word. Strange absolutely doesn't cut it when describing my weirdness. So, in that I truly am weird and know good and well that I am, perhaps I get a bit touchy about people attempting to usurp and overuse the descriptive term I find most suited to myself, rather than more accurately describe themselves as the slightly different, somewhat strange or in many cases pathetically normal people they actually are. Although I admit few people would vie for the pathetically normal moniker without at least a double shot of truth serum.

我应该了解，因为我就是一个奇怪的人，其实“奇怪”已经不能完全描述我的性格。既然我是一个另类的人，并且我对自己非常了解，所以我对某些标榜自己独特的人，充满好奇，尽管他们宣称自己独特，但与平常人相比没什么不同。我相信，没有几个人在有意识的情况下，会争夺一个普通名字。

How and why I am so weird are topics which need not delay us here as these are issues more suited to an entirely different venue. However, I would be quite willing to reward the aforementioned self described weirdoes with the term "unique." While strange would suffice, and in many cases surpass the reality of the situation, if they would simply give up the term weird, I would be happy to award them the handle of "unique." I think this is a generous compromise in semantic pragmatism and offers a sensible solution to an increasingly irritating and somewhat vexing problem, albeit probably a problem of mine alone. I leave that rather unique and I think formidable solution on the table, as it were, hoping that will indeed be that, as I must move on to the real point of this now kind of long winded discussion which is the proposed use of the term "unique" as a way of describing the Truly Custom Website and the need for more truly unique custom websites on the internet.

上述内容可以延伸到网站设计中。我非常感谢利用术语“unique（有特色）”形容自己的人。“strange”的运用很广泛，但如果放弃使用“weird”，我愿意使用“unique”。我认为这个术语更实用，并且为令人烦恼的问题，提供了解决方案，可能这个问题只困扰我自己。我不断思考这个问题，最后找到解决方案，网站设计需要有特色，而不能千篇一律。“unique”成为修饰高质量网站的形容词。

One need not hover aimlessly on the "net" 24/7 in order to see and absorb the repetitiveness which abounds in website after website ad nauseam. Website after website casting a veritable mirror in either direction with a generous dose of templates tossed into the mix in order to crystallize the boredom and cause even the casual viewer to enter surfer senility. Often, thirty, forty or more searches into an exhaustive subject search we finally find a unique original website. We may be just short of catatonic when these several pages of visual oasis emerge from the vast internet sand dunes. We devour such sites completely and with great pleasure before turning the page, knowing full well that the chances of finding two consecutive unique, original websites are roughly equal to the chances of finding the same six numbers you always play, the winning numbers two consecutive weeks of the lottery.

访问者不希望浏览毫无新意、内容枯燥无味的网站，这样没有任何意义。有些网站就像是其它网站的混合体，东拼西凑而成，目的是显示自己网站的“独特”，吸引用户注意力。通常，浏览完30个、40个或者更多网站后，你会突然发现一个真正有特色的网站。这个网站就像沙漠中的绿洲，我们会完全沉浸在网站中。我们很清楚，再找到这样的网站，如同第二次中彩票。

So the real advise here is relatively simple and straightforward. Unless you wish to be absorbed into the abyss of repetitive sites on the net you must strive to be unique. Unless you want to allow yourself to osmose into the swirling mass of sameness you must cause yourself to stand out, to be unique. Unless you wish to be a single cloud hopelessly mired in the chiaroscuro effect of a flat grey sky, you must emerge as a glint of sunlight shining through. I can say it six more ways but the message is the same. At least occasionally, when surfing the internet it is nice to find that unique, original website which, along with some useful information contains a burst of creativity and a breath of fresh air which adds hope to each new click.

这些意见既简单又直接： 如果不希望雷同于其它网站，网站设计必须独特；如果不想千篇一律，网站必须有特色；如果不希望成为一片乌云，网站必须有特色，总而言之，成功的网站必须有自己的特点。我们浏览网站时，也希望网站提供有效信息，包含创新元素、为用户提供新的浏览经历。

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