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In the world of web design, there are plenty of mistakes you can make, and in this article, I'm going to look at what I believe to be the top 10 biggest. You need to check your site for these mistakes right now, and fix them if they're there - otherwise you're going to be annoying your visitors and driving them away from your site.
这篇文章,将介绍网站设计中容易出现的十个问题,我认为这是设计者最应该避免的。现在马上检查一下你的网站是否存在这些问题,如果存在,马上改正,否则,你会因此失去很多的网站浏览者。
1. Unclear Layout and Navigation. Many websites, especially business sites, seem to suffer from some kind of disease where even the very simplest task takes ten steps to achieve. If people are emailing you to ask you how to do things on your site, then you need to improve your layout and navigation. Remember: if there are certain tasks people seem to want to do more often, put them on the front page.
1.布局混乱,导航不清晰。有些网站,特别是商务网站,像是系统出现了某些问题,一个很简单的项目都需要顾客浪费很多时间去操作。当顾客给网站发邮件询问,某个项目如何操作的时候,网站就必须要考虑改进布局和导航了。请记住:用户经常操作的某个项目要放在网站的首页。
2. Plugin Overload. You've got to keep media that uses plugins to a strict maximum of one per page: that means that if you've got Flash, then you can't have a media player, or if you're using Java then you can't have Flash. It's not as bad to use the same plugin twice, however.
2.插件太多。在一张网页中,最多只能用一个媒体,也就是说用Flash,就不能用media player;用Java就不能用Flash。不过,一个媒体也可以用两次。
3. Unclear Linking. You might think it looks better to only show links when people put their mouse over them, or not make their colour stand out too much from the rest of the text, but it's not - while it might make the design look nicer, it makes it far less usable. Use a clearly contrasting colour for links, and preferably underline them.
3.链接不清晰。你可能认为,链接的颜色不用与网页其它文本的颜色对比太突出,把他们直观地展示出来就好,但事实并非如此,这样虽然使网页更美观,但不便于用户使用。链接的颜色应该与网页中其它文本的颜色有个清晰的对比,最好是使用下划线。
4. Too Many Ads. When you're trying to make money from your website, it's all too easy to try to fit in more ads than you really should, or start using ad formats that are too intrusive. If you've put a new ad on your site, go to the site as if you were a visitor, and ask yourself honestly: is this just too much?
4.广告太多。考虑到网站赢利的问题,你可能会插入过多广告。这样做其实是不可取的,因为,广告形式让会让用户产生反感。在网站中投放新广告的时候,你可以站在一个浏览者的角度思考一下:广告是不是太多了?
5. Strange Fonts. Stick to the most common web fonts: that's pretty much just
5.怪异的字体。运用最普通的网络字体,例如:Arial,Georgia,Tahoma,Verdana。如果应用一些不清晰的字体,许多浏览者可能会因此离开网站,因为内容很难读懂。只有当logo和标题是以图片形式呈现时,才可以使用某种不规范的语言。
6. Flash Intros. Please, don't use a Flash intro on your website. You'd think everyone would realize they're a bad idea by now, but every web designer still gets clients who just don't seem to realize that Flash intros are universally mocked and hated. Don't be one of those people.
6.Flash Intro。不要在网站上使用Flash intro。现在很多设计者都不会运用这个方法,但仍然有些设计者采用这种方法来吸引客户,好像不知道浏览者普遍不喜欢这种方法。希望你不是这样的设计者。
7. Unlabelled Email Links. It's a very bad idea to ever use a link that will send email (a mailto link) without clearly marking it with the word 'email'. If you just make clicking people's names send email, you'll annoy visitors who just clicked wanting to find out more about the person.
7.未做标记的电子邮件链接。最好不用使用这样的链接:发送邮件的时候,没有清楚地说明电子邮件的信息。点击人名以后,弹出一个发送邮件的对话框,这会让那些寻找信息的人感到厌烦。
8. Broken Links. You've got to check all your links regularly to make sure that they all still work. There's nothing worse than finding a site that looks useful, only to find that it hasn't been updated in years and none of the links work any more. Yes, a website does mostly run itself after a while, but that doesn't mean that you should neglect the essential maintenance it needs from time to time.
8.链接有问题。检查链接是否正常,确保网站正常运转。网站最要避讳的事情是:网站内容对用户有帮助,但长时间不更新,并且链接都不成功。确实,在有些时候,网站链接停滞一段时间以后,会自动恢复,但这并不意味着,你可以忽视平时的网站维修工作。
9. No Marking for External Links. There are two kinds of links: internal (to other parts of your website) and external (to other websites). For the benefit of your visitors, though, it's best if you mark external links, either by making them a different colour or using some kind of a symbol (a box with an arrow is the usual one). It's also good to make the external links open in new windows, so people aren't leaving your site altogether when they click them.
9.未做外部链接。网站的链接包括两种:网站内部连接(网站内部各部分)和外部链接(与其它网站的链接),考虑到浏览者的利益,网站最好可以进行外部链接。外部链接部分可以用其它的颜色标出来,也可以做某种标记(经常用箭头)。外部链接最好在每个新建的窗口中都能出现,这样浏览者登录其它网站的时候就不会离开你的网站。
10. Badly-sized Text. It's important to keep your text around the standard size (preferably just below). Making text too big or too small makes it hard to read and annoying for many visitors. The best thing you can do is use relative text sizing (not pixels) that allows the browser to respect the user's preferred text size. You might also consider offering buttons on your site to decrease or increase the size.
10.文本大小不适中。网站的文本内容要适中,这一点很重要。文本过大或过小都不利用用户的浏览。最好应用可以相对变化的文本尺寸,这样浏览器可以根据用户的选择呈现文本。也可以在网站上设置能变换文本大小的按钮。