If more photographers knew how to build a photography website, they would easily take their photography business to the next level. Most photographers know that without a website, they aren't taken seriously. A photographer that is not taken seriously is simply not successful. This is known and understood by most. What isn't known as well is "how to build a photography website."

如果越来越多的摄影者掌握摄影网站构建方法，他们的图片营销将会提高一个层次。大多数摄影者了解，只有构建网站，才能提高影响力，吸引更多客户。一个没有影响力的摄影者是不会成功的，我们大多数人都知道这一点。但我们不知道的是，如何构建摄影网站，提高影响力呢？

Building websites is like riding a bicycle and like driving a car. Both are methods of transportation that require specific knowledge and specific skills for each. For the most part, the specific "how-to" knowledge is very simple and very easy - for those who already "know!" If you don't know the specific skills required (regardless of how "easy" and "simple" they are), it might as well be "rocket science!"

构建网站其实就像骑车、开车。这两种交通方式都需要驾驶员具备特殊知识以及特殊技能。从很大程度上来说，这些具体知识很简单（对已经了解的人来说）。如果你不了解这些技能，不管它们多么简单，你都会觉得它们很难。

Knowing how to build a photography website has been a serious challenge for many photographers, until now.

到现在，很多摄影者仍然认为构建摄影网站是一个很大的挑战

The Myth of "Web-Designers"
聘请网站设计者

Similar to transportation options, someone else can be hired to do the work. Usually, this is a "web-designer." This isn't the best option for the long term. Web-designers can design, build and publish your website - but they don't (can't) "drive it" for you. Besides, building and publishing a website is only about 10% of what it takes to have a successful and profitable photography website.

就像选择交通方式一样，你可以聘请别人设计网站，也就是网络设计者。但从长远打算，这不是个好办法。他们可以设计、构建、发布网站，但他们不会也不能运作你的网站。而且，网站要想有效、盈利，仅仅构建、发布网站是不够的、他们只占到整个过程的10%左右。

The Myth of "Simple and Easy"
参考“简单、容易”的网站，进行设计

There are many website building products available. A great many of them are very, very good. Quite a few of them are actually "great!" However, too many of them have their instructions and directions written by people that already "know" how to build a photography website (and wrongly assume that the rest of us "know" what they know).

构建网站时，你可以参考其它图片网站。很多网站设计确实非常、非常好，并且相当多的网站设计十分有价值。然而，构建这些网站的人写出的网站设计说明与指导，却很难让人读懂，他们错误地认为我们也了解这些内容。

Often the "simple and easy" products require us to take the tedious time to learn far more than we really wanted to know. And we still find that "simple and easy" is relative. It isn't a matter of intelligence or being smart. Photographers would rather spend their time "doing" photography - not becoming an "internet-techno-wizard!"

通常，学习“简单、容易”的网站设计方法，是一个枯燥的过程，并且与学习我们真正想知道的内容相比，它要花费更长的时间。并且我们会发现：简单、容易是相对的，不是靠聪明和灵活就可以做到的。摄影者宁愿花时间窗作摄影作品，而不愿研究网络技术。

Also, many of the "simple and easy" photography websites wrongly assume that "one-size-fits-all."

同时，许多简单、容易的摄影网站错误地以为：一种方法可以适合多种网站。

Website Builders To The Rescue
借助网站构建工具

The advancement of technology has, once again, come to the rescue of photographers. "Website Builders" are the tools that put the full capacity and control of how to build a photography website totally in our hands! Really! And, many of the great website builders are FREE! As you may know, on the internet, free has value. Many vendors are so confident in the superior quality of their products that they offer them for free. They are convinced that once we try their free tools we will want to pay for continued use of the tools and/or other products that they sell. Some vendors even provide full versions of fully functioning website building tools for free and allow use of the free tools forever!

科技的进步再一次帮助了摄影者。网站构建工具，可以让我们自己确定网站功能以及运行情况。真的！并且许多有效的网站创建工具是免费的。你可能知道，在网站上，免费的东西是有价值的。因为许多买主对自己高质量的产品充满自信，才会免费向用户提供。他们相信：用户使用免费工具以后，可能会花钱继续利用，或者会购买他们的其它产品。有些买主甚至提供网站构建工具的全部版本，用户可以一直使用。

The beauty of "website builders" is that users can "test-drive" the tools again and again until the users are completely and fully satisfied that the tools are user-friendly and can help them to be successful! These tools continue to get better and more powerful. Competition among the website builder companies is fierce. Improvements are always taking place. All of them want you and me to use their product to learn how to build a photography website. No knowledge of HTML or coding is required! Most website builders let us drag-and-drop what we want on our website. All of them allow 1-2-3 publishing. Your competition and customers will be stunned by the professionalism and quality of your website. You can make changes when you want to by a couple of clicks.

网站创建工具的优点是：用户可以反复试验工具，直到完全相信这些工具容易操作，并且可以帮助他们设计出成功的网站。以后，这些工具的功能会越来越强大。website builder公司之间存在着激烈的竞争，所以，工具改进速度很快。每个公司都希望我们使用他们的工具，来建立摄影网站。我们并不需要学习HTML或者是编码知识， website builders工具就可以让我们设计出满足自己需要的网站。不久，你的竞争对手与客户会为网站的专业性和高质量，感到惊讶。并且，你还可以利用工具随意变化网站内容。

And it even gets better! Many of these "website builders" are FREE! Do an internet search for "free website builders" in Google, MSN Live, Yahoo, etc. and you will have the choice of thousands and thousands of free website builders. You may have to spend some time trying them out. But, you will spend significantly much less time trying them out and finding a great website builder for yourself than you would be spending trying to use one of those "easy and simple to use"

以后情况会更好！许多网站构建工具是免费提供的。在Google、MSN Live、Yahoo等网站上搜索免费的网站创建工具，你会搜索到成千上万种。你可能要花费时间测试一下这些软件，但是试验和寻找工具的时间，远远少于研究“简单、容易”网站的时间。

Your quest for how to build a photography website has found the answer: website builders. Do yourself a favor and take your photography to the next level - find a company with a great (and FREE) website builder that meets your style and works for you. Test-drive them and be more profitable.

构建网站方案：利用网站构建工具。寻找一个拥有高效、免费构建工具的公司，让他们设计出满足你需求的网站，这样摄影图片营销会进入一个新阶段。设计完成后，测试网站功能，保证更多利润。

内容简约的网页设计 网站设计应该避免的几个问题

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