Recently I was overwhelmed with literally thousands of resume packages from young graphic designers, responding to our job opening at a Los Angeles, CA design firm. After going through each piece, we decided to call back about fifteen of the candidates for a formal portfolio review.

近来，数千名年轻美术设计者给我寄来了简历，应聘洛杉矶CA设计公司的工作。在看完简历之后，我决定让15位应聘者进行正式的复试，进行设计能力的考核。

To our disappointment however, we were unable to nail down the perfect candidate for the job and had to go back and forth with another twenty designers until we found the perfect fit. It was obvious that everyone we interviewed was experienced, dedicated and intelligent, but we needed to know how diverse they can be, in terms of design style - which none of them reflected in their portfolios.

然而，很遗憾，我们没有从这15个人中找到工作的合适人选，最后我们在其它20个落选的设计者中找到了满意的人选。很显然，进行考核的15名设计者都有丰富的经验、认真的工作态度，出众的才华，但我们寻找的设计风格多样化，没有在他们的设计作品中出现。

Well, American Design Awards gave me the opportunity to communicate with young designers, and let them know what art directors are looking for, when hiring a designer. Here are some ways you can improve your chances of landing your ideal job, by means of keeping a diverse and impressive portfolio.

美国设计大奖协会给我提供了一个与年轻设计者交流的机会，可以让他们了解，在应聘的时候，招聘单位寻找他们的哪些优点。变化多样并且令人深刻的设计作品组合，会帮你找到理想的工作，下面的几种方法对你很有帮助。

In everyday business, we come across many business owners from various backgrounds looking to improve their business image by means of developing better and more modern design pieces. From logos and web sites to advertisement pieces and mailers, our clients not only have to maintain their own identity, but also cater to their clients and customers' tastes. That's why it is your job as designers, to have a diverse range of styles, suiting everyone's needs.

在每天的工作中，我们看到各行各业的企业主，通过推出更好、更现代的设计，来改善企业的形象。从logo、网站到广告、邮箱，我们的客户不仅需要维持公司的形象，还需要迎合他们的客户以及消费者的需要。这就是请你做设计师的原因，你要具备多种设计风格，这样才能迎合网站用户的需要。

Here is what I suggest all portfolios should have:

我认为设计作品组合应该包括：

1. Conservative Design Pieces, such as a brochure from a conservative bank, hospital and law firm. If you haven't had the opportunity to work with such a targeted client list, then make them up. Come up with a fictitious name of a bank, such as "ABC Bank of California", and design a logo, letterhead, brochure and web page, based on what you perceive this conservative bank of yours will need.

1.保守的设计作品，就像是保守的银行、医院或律师事务公司发送的宣传册一样。如果你以前没有为这样的客户工作过，现在要弥补回来。虚构一个银行的名字，比如：ABC银行或者California银行，根据你对保守银行的观察，设计出这个虚拟银行的logo、信笺、宣传册以及网页。

2. Modern Design Pieces. Take a furniture gallery catalog cover, art gallery logo, or a brochure of an in-dashboard navigation system, as an example. Again, if you haven't had the chance to work for such clients, make up an imaginary company, and design specifically to that industry's taste. Young designers should distinguish between what they deem appropriate or appealing, rather than what the industry or company that they are designing for, requires.

2.现代的设计作品。富于现代感的作品设计，你可以参考家具展览馆的宣传册封面，美术馆的logo，以及汽车内部导航系统的宣传册。同样，你如果没有为这样的公司设计过作品，你可以想象一家公司，专门设计适合此行业口味的作品。年轻的设计者应该能区分什么是适合的作品，什么是吸引网站浏览者的作品，而不是按照设计公司或行业的要求没有目的地设计。

3. Elegant Design Pieces including, a web page for a make up company, logo for a fashion designer, or an ad for an over priced champagne or mustard. Again, the company or product doesn't have to necessarily exist, but it is very helpful to see the broad range of one's abilities, when working under a set of strict guidelines.

3.优雅的设计作品包括，化妆品公司的网页，时尚设计者的logo，以及昂贵的香槟酒和芥菜的广告。同样，你不必一定为这种公司或产品作过设计，你可以进行虚构，然后进行设计。在一套严格的规定下工作，可以拓展自己的能力。

4. Fun and Wacky Design Pieces can really bring out your true side, and convey to your perspective employer how creative you can get. Don't worry about limitations, because we expect that of designers.

4.有趣、古怪的设计作品确实可以显示你真实的一面，让有洞察力的客户发现你的创造才能。不要限制自己，大胆地设计，因为我们期待这样设计作品。

And finally, don't settle for an inexpensive 3 ring binder as your portfolio. A good portfolio should cost between $100 and $300, depending on style, size and material, and organized either by industry or by type of work (i.e. Logos, Brochures, Web Pages, etc.). Although the old saying about not judging a book by its cover sounds very cliche, in this case, we do judge a designer by what he or she is presenting her artwork in.

最后，不要在设计组合中简单地运用3种方法。一个好的设计作品价值应该在100-300元之间，价格的高低主要取决于作品的风格、内容和材料。我们根据行业和工作类型（logo、宣传册、网页等），进行不同风格的设计。尽管我们经常说不要通过书的封面判定其内容，但我们就是通过设计者的艺术作品来判断他的能力。

Make sure you dress for the part, and be prepared to leave a "souvenir" with your potential employer - this way they can instantly relate you and work together, without going back to review your resume or their notes. This could include a self promotion brochure, business card, or even a newsletter about yourself and your interests. Sometimes it doesn't really matter how talented you are, but rather how flexible, imaginative and diverse you can be.

确保你的作品是精心设计过的，准备给你将来的老板留下一件值得纪念的作品。这样他们马上会聘请你，就不会再考虑你的简历以及以前对你的评价了（包括：自我推荐、名片、个人简介和兴趣）。有时，有没有天赋不重要，重要的是你必须要：灵活、多变、有想象力。

保持创造积极性 网站——强有力的营销工具

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