When it comes to websites, the details matter. Although many site owners believe the important thing is merely to get a website up, that's only a small part of the job. Efffective sites take a lot of planning--and a lot of concentration on the details.Of course, there are some site owners who obsess over details that really aren't going to matter to visitors--such as crafting the perfect logo, deciding whether Verdana or Arial is the ideal font face, or deciding whether the background of the left column should be navy or burgundy.

网站设计中，细节问题很重要。尽管很多网站业主认为，建立网站很重要，但这仅仅是网站设计工作的很小一部分。只有周密计划，才能建立有效网站，尤其是需要计划一些细节问题。当然，有一些网站业主过分重视一些访问者不会关心的问题，例如：手工制作完美的logo；考虑利用Verdana字体还是Arial字体；考虑左边专栏背景选用藏青色还是暗红色。

In certain cases, each of those issues could be important considerations. But generally speaking, those aren't the kind of questions to worry about.

在某种情况下，上述问题值得考虑，但总起来说，它们并不是网站业主要担心的问题。

There are plenty of details, however, that do deserve much attention. For example:

网站设计中你需要注意很多细节问题，例如：

Is it crystal clear to visitors what they are supposed to do on your site? It's critical to ensure that you've provided straight-forward directions to visitors as to what they should do on your site. Also, make sure your calls to action are properly emphasized (visually) and properly placed. In other words, don't let them be overshadowed.

是否能让访问者清楚了解，它们该在网站上做什么？保证网站给访问者提供简单明了的说明，指导他们的行动。同时，适当强调、合理布置重要信息，刺激用户进行购买。也就是说，围绕访问者的需要，进行网站设计。

Have you answered all the objections visitors might raise? Visitors will have questions and hesitations at various points throughout the process of making a decision to buy. Are you answering those concerns at the points where they are likely to come up? It doesn't count to just have the information on the site somewhere; it needs to be in the right place at the right time.

你能够回答访问者可能提出的所有问题吗？在决定购买过程中，访问者可能会对某些方面产生疑问，这时候，你能解答这些疑问吗？把信息安排在页面上还不够，还要考虑在适当的时间、适当的位置，安排适当的信息。



Have you emphasized the benefits of your services, not just the features?

重点强调网站服务的优点，不要简单描述特征。

Is your site organization clear and straightforward, and is it oriented around visitors' needs and priorities? This is one question site owners continually fail to consider. The details of how you choose to organize the pages and information on your site will be very significant to your visitors' experiences. Consider things from a visitor's point of view, and organize around your visitors' priorities--not your internal company structure. The same goes for individual page layouts, not just the site organization as a whole.

网站的导航系统是否明晰、直接呢？是不是围绕访问者的需要设计的呢？网站业主经常会忽视这个问题。网页内容布局以及网页安排，会影响浏览者的购买行为。要从访问者的角度考虑问题，围绕他们的需要进行设计，而不是根据公司内部结构进行设计。并且网页布局要有自己的特点，而不仅仅是把网页内容组织起来。

Do the graphics on your site visually emphasize the most important items on each page? Take a long hard look at your pages and figure out which elements really stand out. Are you visually drawing attention to the important stuff?

网站的图片能否在视觉上突出网页的最重要内容呢？仔细研究网页，找出确实需要突出的内容。试试看，你能否被这些重要内容吸引。

Does your site draw along a path to an end goal? Every website should be a process geared toward getting visitors to take certain actions. It's your responsibility as a site owner to figure out the details of how that process should work and which steps happen where. Have you specifically designed your site so that everything--including all the small details--leads to your end goal?

你的网站能否连贯地完成目标呢？网站应该确保访问者的购买过程是连贯的。网站业主的责任是：制定购买过程的各个细节，安排各个具体的步骤。具体设计网站的细节，这样任何内容都能帮助网站实现目标。

Do you prod visitors along at appropriate points to motivate them to take the next step? Have you provided compelling calls to action at the points where visitors need to do something?

在销售过程中，你是否能在适当时间，促使访问者采取下一步行动呢？在访问者需要行动时，你是否已经提供了促使他们行动的信息呢？

Have you made sure your copy is simple and engaging all the way through? This is an area where you should focus on details relentlessly. Make every word count.

你能保证在访问者购买过程中，网站内容既简单，又吸引力吗？在这个方面你需要注意各个细节，每一个词都要有价值。

Have you considered everything from a visitor's point of view, not just a site owner's point of view?

你有没有站在访问者的角度考虑问题呢？不要只站在网站业主的位置考虑问题。

If you want to create an effective website, get intimately acquainted with your visitors' mindset. Learn to identify with your visitors' feelings all the way through from the very beginning of the process to the very end. Understand their specific needs, their concerns, and the benefits that speak to their hearts. Learn to tell when they have enough information and when they need more. Anticipate the points at which questions and objections are going to be raised--and understand which questions and objections are going to occur when.

密切关注访问者的思想变化，才能创造出有效的网站。在开始到结束的整个过程中，要学会辨别用户的各种感觉。了解他们的特别需要、关注内容以及他们渴望得到的利益。辨别访问者什么时候已经获取了足够的信息，什么时候需要了解更多信息。预计各种疑问出现的时间，以及具体内容。

After you've done that, analyze the details of your site. The answers you've determined for the above questions will affect the fine points of your graphic design, of your page layouts, and of your overall site organization. Purposely evaluate why each element of the page is placed the way it is and identify what purpose every item serves.

上述各方面做好以后，分析网站各个细节内容。以上问题的答案会影响到网站的图片设计、网页布局以及网站整体的导航系统。正确评估网页各个元素安排的原因，了解每一项内容服务的目的。

It's not enough to just launch a website. You have to make the details count!

构建起网站还不够，还需要检查每个细节。

目标导向型主页设计是否正确 网站首页设计十条建议

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