So you are a small business person or web designer and you want to purchase some stock photography for your website. Great. Photography is a wonderful way to improve the emotional impact of your site. But there are a few terms unique to the stock photography business that you should know.

如果你是小型企业主，或是小型网站的设计者，你可能想购买几张图片资料库里的图片，来装饰自己的网站，增强与用户的情感交流。但在购买之前，你需要了解图片资料库里的几个专业术语

Royalty Free - you'll see this term often. What it means is that you pay a one time fee for an image and you can use it for as many times as you want for as long as you wish. It is a great way to get inexpensive photos. Now if you are concerned that your competitor would or could use the same image as you, photographers and agencies can continue to sell the image after you purchase it, then you need:

免版税图片——你会经常见到这个术语。它的意思是，你只需要为一张图片支付一次费用，就可以在需要的情况下随便使用了，你可以挑选价格相对合理的图片。摄影者或者代理机构，会在你购买图片之后，把产品销售给其他客户，所以如果担心竞争者会与你使用同样的照片，你就需要购买：

Rights Managed - this one is next term you'll see. This means that you pay a fee for the image based on how, where, how long, and how many people will see the image. This one will cost you a lot more in most cases. This is worth it if you do not want your competitor using the same image for the same purpose. Usually the stock agency or photographer also agree not to sell the image to others in your field for the time that you are using the image. So you can see why this option protects your use of the image but you'll also pay much more for this protection. Remember too that, at some point, you decided to discontinue using/paying for the image the agency or photographer can then sell the image to someone else, even someone in your field.

版权管理图片——这个术语你也会经常看到。它的意思是：你要根据照片的使用方法、使用位置、使用时间以及使用人数来支付费用，通常费用会比较高。如果不想竞争者为同一个目的使用相同的图片，那你最好选择这种方法。通常情况下，代理商或者是摄影者不会在你购买以后，再把图片销售给与你同行业的竞争者。因此，选择这样的图片可以保护你的使用权利，但是以支付更多费用为代价的。同样记住：如果你放弃使用这张图片，代理商或摄影者就会把图片销售给其他人，甚至可能是你的同业竞争者。

Flat Rate - this term isn't quite at common but it is similar to royalty free. Usually this means that you pay a one time fee for an image, but it can only be used for one purpose by one person. Pricing will be higher than royalty free but less than rights managed.

统一税率图片——这个术语不常见，但它与免版税意思相似。通常情况下，支付一次费用，只能供你使用一次。这些图片的价格介于免版税图片与版权管理图片之间。

Copyright- even with royalty free you are still only purchasing the right to use an image not the image itself. All images are property of the agency or photographer who owns them. How do you know who owns them, there is usually a © symbol with date and name of the person or agency who owns the image. No matter what you paid for the image you are NOT the owner of the image. This means you cannot remove the copyright information, alter the photo, use it as part of a logo that you own a copyright, or resale the image as your own.

版权——即使是购买免版税的图片，你也只是拥有照片的使用权，而没有照片的版权。所有图片是代理机构或者摄影者的财产，那么如何了解图片的版权呢？通常会有一个带有日期和版权所有者姓名的©标志，不管支付多少费用，你都不是图片的主人。这就意味着：你不能更改版权信息、修改照片，不能在logo（你拥有logo版权）中使用照片、不能转售照片。

These terms will get you started but remember there can be differences in these definitions from agency to agency and photographer to photographer. Every agency and photographer selling stock images should have a legal or license page to explain these terms and any others that they use, if they don't you may want to move onto another site. Be aware, read all the information, and know what you are buying.

了解这些术语，你就可以购买图片了，但请记住：不同的代理机构与摄影者，对这些术语的定义是不同的。每一个代理机构和摄影者都应该有合法或者许可的网页，来解释这些术语或者任何可能用到的术语，如果网站没有这样的网页，你可以登录其它网站。请记住：阅读所有信息，了解购买内容。

图片的正确运用在网络商务中举足轻重 网站图片设计原理

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