Here is your C.I.T.T. (pronounced "kit") [Color • Illustrate• Type • Test]

下面介绍网站的C.I.T.T.（读音：kit），也就是网站的颜色、图解、类型、测验。

COLOR. Color plays a major role in influencing particular moods and feelings about your company. Don't believe me? Look at Dove™ soap. You'll find the shampoo bottles are white. White conveys purity, simplicity and a sense of cleanliness. It's strategic and makes sense doesn't it?! Have you noticed that you can associate an industry by its color? Blue is a popular color for technology companies and bottled water companies, for instance. How about identifying a certain mood by color? Quick, what mood do you think the color red evokes? Could be romance or anger or urgency...

颜色。颜色在创造意境方面发挥着重大作用。相信吗？观察Dove洗化用品，你会发现洗发水瓶是白色的。白色可以传达清爽、纯洁、简单的意念，这个颜色运用就很有战略性、并且能产生影响，不是吗？其实，我们可以通过颜色联想到某项工业，比如：蓝色是技术公司以及瓶装水公司的颜色。你能通过颜色产生某种感觉吗？那么你认为红色能产生什么意境呢？浪漫、气愤、还是紧迫呢？

ILLUSTRATE. Small businesses and solo-entrepreneurs don't have budgets like Nike, Starbucks and McDonalds... so, if you decide to create a graphical image to represent your business, make sure it communicates what your customers might expect from your company. Great examples of this includes the logo of Giftpile.com and IndieArtistStation.com .

图解.小型企业、个体企业，不像Nike、Starbucks以及McDonald那样，拥有大量运营经费。所以，如果决定设计图像展现业务，确保图像与用户期望得到的信息相关。Giftpile以及IndieArtistStation网站的logo就是这样的。

TYPE. There is an art to lettering... just ask a calligrapher or illustrator who can create a logo based on letters. Again, illustrated in the Giftpile.com (mentioned above). An illustrator created a custom type which looks similar to gift wrap and ribbons on presents which is very appropriate for the service Giftpile.com performs (wedding gifts).

类型。字母型logo是一种艺术。你可以询问某位书法家或者插图画家，能不能用字母设计出logo。Giftpile.com就做到了。这个网站的logo设计者创造出一种习惯类型，看上去就像礼品包装丝带，非常切合Giftpile.com的主题。

TEST. With the variety of promotions and advertising you may conduct, shouldn't your logo look *Good* in black & white (b&w)?! "Shouldn't I think about color for my logo?" and "Why is b&w important?" you may be asking... Great questions! Do you think you'll ever make copies of your marketing materials... isn't it cheaper to make b&w copies at Office Depot (average $0.02-$0.05/each)? Your logo will be on all your future business faxes, too! If you participate in trade shows, you may have b&w imprinted giveaways because it's more affordable to imprint your logo in b&w than in color. That goes same for print advertising (newspapers, magazines, business journals, etc.). Since your logo will be used in all types of media or a variety of mediums (from posters, t-shirts to mugs and pens), it should be easy to resize (larger or smaller) while keeping the quality and crispness of the design. Most likely the end result of the logo designed for you will be available in a vector graphic format (the most popular design tool is Adobe Illustrator which saves your design as a .ai or .eps file) - simply crisp line graphics easily scalable without loss of quality.

检验。网站中会出现大量促销与广告内容，所以确保logo在黑白背景下的美观程度。你可能会问：不用考虑logo颜色吗？为什么黑白色很重要？问题很好。你会不会经常复印营销材料呢，复印黑白色的logo是否更能节省成本呢（平均每张节省0.02-0.05美元）？并且，logo将来也会应用在传真中。如果参加贸易展览，你可以运用黑白色的logo，因为这样会更节约成本（与彩色相比）。其实印刷广告、报纸、杂志、商业期刊也是这样。logo会应用在各种不同的媒介中（例如：海报、T-shirt、被子、钢笔等），因此，logo要在保证设计质量的前提下，随意调整尺寸。大多数情况下，logo会以向量图片格式出现（常用的logo设计工具是Adobe Illustrator，设计保存为.ai或者 .eps文件）——图像升级时，不会失真。

网站重塑的原因 正确设计网页会使网站盈利

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