1.Loading time:
下载时间

· try to be below 20kb

内容20kb以下

· less number of images

图片数量少

· specify height and width of images

设定图片高度与宽度

· Html without errors

Html不要出现错误

WYSIWYG editors load up your html code. so try using text editor part of your html editors instead of visual editor .

WYSIWYG编辑器装载html编码。因此，使用html编辑器中的文本编辑器取代可视化编辑器。

2.Images Only home page:
首页不能只有图片

Say goodbye to images only home pages. Home pages with flash only introductions or only graphics don't attain good ranking in search engines.

网站的首页不能只出现图片。只出现flash引导内容或者是只出现图片内容的首页，在搜索引擎中不会有好的排名。

3.Content:
内容

Put content that related to your products or a list of your products with some text under them. Don't forget to sprinkle some keywords in that text.

首页要呈现产品相关信息，或者呈现带有文字介绍的产品列表。同时在文字介绍中要出现关键词。

4.Links to your Products:
链接产品网页

Make it Easy for your visitor to reach your product pages. After all your purpose of setting up a web site is to do few sales. Right? On each page you can use same navigational menu. So your visitor can reach any page on your web site with two clicks.

确保访问者便捷地登录产品网页，毕竟，网站目的是销售产品，是不是？网站所有网页使用相同的导航菜单，这样访问者点击两次就可以进入任何一张网页。

5.Headings and subheadings:
标题与副标题

Highlight your product benefits or services. Put your content as short paragraphs. Beleive it or not, if the matter is like short paragraphs anybody can read whole page instead of a half page singe paragraph.

突出产品或服务的优点。把内容设置成几个小段落，不管你相信不相信，如果整个页面出现几个小段落，用户会浏览整个页面；但如果一段内容占据半个页面，用户可能就不会浏览整个页面了。

6.Promotions and sales:
促销

If you are offering any promotional methods on your products like free upgrades for limited time or reduction of price to half for limited time etc, state them bold on your home page. This may make your visitor click on your link and check out your product.

如果在网站上进行产品促销，例如：在特定时间内，以旧换新；或者特定时间内，半价销售，这时你要把这些内容醒目地呈现在首页上。访问者就可以点击链接，查看相关产品了。

7.Links to Outside domain:
不要与外网链接

As a rule of thumb, don't put links to other domains from your homepage, unless those are also yours. If you are participating in link exchanges then create separate folder for link exchanges like yourdomain.com/linkpartners/index.html

首页不要与其它网站链接，除非网站也是你的。如果，你的网站进行友情链接，可以创建链接文件夹，比如：你的域名.com/链接伙伴/索引.html

8.Pop-ups on Your home page:
首页不要出现弹出框

Personally I never liked them before and even I don't advice to put pop ups on your web sites. If you do a search on Overture, there are more searches for the term pop-up blockers. So you decide yourself.

就我个人来说，我一直不喜欢弹出框，并且我建议你不要在网站上使用弹出框。如果调查用户对弹出框的意见，你会发现很多用户搜索弹出框屏蔽器。所以，你要好好考虑是否设置弹出框。

These are first 4 terms- (148790 - pop up blocker,65195 - blocker free pop up,53141 - pop up stopper, 47157 - pop up blockers)

共出现四个术语——（148790 - pop up blocker,65195 - blocker free pop up,53141 - pop up stopper, 47157 - pop up blockers）。

If you still love pop ups go for floating box that keep a small box that floats at the corner of your home page.

如果，你仍然希望使用弹出框，你可以设置悬浮框：一个对话框会在首页的角落里浮动。

More here: http://www.webmasters-central.com/t/floatingads.shtml

更多相关内容，你可以登录http://www.webmasters-central.com/t/floatingads.shtml网站进行查询。

9.Home page ranking:
首页排名

Try to stick on to one url in link exchanges or ezine articles. When you do page ranking in Google, all these urls give different page ranking-

在Google中排名的时候，下面所有的urls都会有不同的排名。

· yourdomain.com/

你的域名.com/

· yourdomain.com.index.html

你的域名.com.index.html

· www.yourdomain.com/

www.你的域名.com/

· www.yourdomain.com/index.html

www.你的域名.com/index.html

10.Look little professional:
布局要专业

Little professionalism on your home page keeps your visitor few more seconds. And that few more seconds counts a lot to increase of your newsletter sign ups and sales. Little logo, your web site motto, same font, display of your products are only few to say.

业余的首页设计，会减少访问者的停留时间。时间减少，导致时事资讯业务定制客户减少、销售量减少。不醒目的logo和网站格言、相同的字体和产品展现方式，更会降低网站的销售量。

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