As many of you already know designing your own website can seem easy with all the programs & tools available to us today. A quick surf of the web will show you many examples of what is produced when the inexperienced experiment with the complicated task of designing a website. Sometimes I shake my head & think what were they thinking? Can they really think that looks good?

现在，可利用的网站设计软件、工具很多，快速浏览网站，你会发现很多复杂网站的设计很幼稚。有时，我就在想，这些网站设计者认为网站外观很精美吗？他们在想什么呢？

While everyone's tastes are different and although I may not pick big purple buttons to go with my lime green background & yellow text a good design goes far beyond mere color picking. If the design is hard to read (as yellow text on lime green would be) a visitor is forced to leave or withstand a migraine for the next 8 hours! Smart design incorporates the proper placement of information, good use of white space, & well coordinated graphics but it is much more than that.

品味不同，设计就不同，我不会选择紫色按钮、灰绿色背景、黄色文本，况且高质量的网站设计不仅包含颜色的选择。如果网站内容不易于用户浏览（比如：黄色文本搭配灰绿色背景，效果糟糕），访问者会离开网站。然而，高质量的网站设计包含：信息的合理安排、空白的有效运用、图片的正确设计等等。

Smart designing is the key to keeping visitors at your site. If a visitor stays long enough your message should get across & that increases your chances of turning that visitor into a customer. If a site is poorly designed the visitor will become frustrated, confused, & finally fed-up enough to leave.

设计合理的网站可以吸引浏览者逗留在网站中，停留的时间越长，用户就可以浏览越多的信息，成为消费者的几率也就越高。如果网站设计糟糕，访问者会困惑、沮丧，最后被迫离开网站。

A Web Site Should Ideally Have:
网站应该具备以下内容：

* NO broken links or dead ends

避免出现无效链接、不能链接的网页。

* The navigational bar or Web Site directory should be easy to understand and attractive

导航条或网站目录应该醒目、有吸引力。

* Design should be attractive in 640X480 & 800X600 resolutions

在640X480与800X600分辨率状态下，网站呈现效果良好。

* Text only versions of any forms should be made available to visitors who are using browsers that do not support forms This also extends to the use of frames in a web site which we highly recommend not using unless there is a text only alternative

所有形式的文字版本都应出现在网站中，用户浏览器可能会不支持某些形式。当可以利用文字形式时，避免使用框架。

* Custom colors should all be loaded onto your Web Site so that visitors without high-end computers can still view your Site as you intended

网站中可以下载自定义颜色，这样没有高端计算机的用户可以浏览到网站的原始效果。

* You should always use Alt Image tags on all graphics for those visitors who are "surfing text-only" Graphic file sizes should be reduced to decrease load time. There are many impatient "surfers" out there who won't wait for your oversized logo or collection of unimportant clip art to load. Experts say a page must load within 15-20 seconds or you may lose visitors.

所有图片使用Alt标签，有些网站访问者只浏览文字内容。缩小图片或图像尺寸，以减少下载时间。很多用户不会浪费时间等待大尺寸的logo以及大量不重要图像的下载。专家建议，网页下载时间控制在15-20秒之内，否则网站会流失访问者。

These are the basics to designing a smart website. If you think you can keep all of these aspects in mind as you develop your website then you have a running chance at it being an acceptable design to your visitors. While this doesn't necessarily insure it's success (proper promotion will decide that) you wont lose visitors within the first 30 seconds. The longer they stay the better chance you have of getting the sale.

灵活的网站设计，必须注意以上几个方面。具有以上特征的网站，会是用户接受的网站。当然，这几点并不能保证网站成功（宣传也很重要），只会保证30秒之内不会流失访问者。访问者在网站停留的时间越长，购买产品的可能性越大。

For the inexperienced web designer trying to develop a website that "follows all the rules" can take a long time and a lot of trial & error. If you don't have the time to devote to doing the website right then I suggest not trying to do it yourself. Don't convince yourself it doesn't matter what you put up because your product is so great (that's what everyone else thinks about their product!). The days of the public accepting shabby websites is over. There are far too many choices out there today. They will just do a simple search & find your competition.

无经验的网站设计者，试图遵循所有设计规则，但往往出现许多设计错误，并且设计时间会很长。如果没有时间专心设计网站，我建议，不要自己设计。你需要相信，网站设计很重要，因为产品很重要，用户通过网站了解产品。现在，设计糟糕的网站已经不能再被用户接受，因为可供选择的网站太多，他们可能会选择竞争对手的网站。

You must factor in the costs of your time, energy, & even lost sales of designing the site yourself. If you are starting your business part-time that may mean you have a "real day job".

你必须综合考虑时间、精力、销售量（增减还是减少），来决定是否选择自己进行网站设计。如果把经营业务当作兼职工作，你可以自己设计网站。

** Are you turning down overtime so you can rush home to work on your site?

是否有多余时间进行网站设计呢？

** Are you staying up until the wee hours (as most of us webmasters do)?

是否能工作到凌晨（像大多数网站管理员一样）？

** If your website could be designed properly in a week through a webdesigner would it be worth the month or two you would spend trying to piece it all together?

如网站设计者可以在一周内完成网站构建，是否还需要花费一个月或两个月时间自己设计呢？

One of my clients said to me recently, "I'll let you do what you do best & I'll stick to what I do best". A very wise idea!

最近，一位客户告诉我：“你做你擅长的工作，我做我擅长的工作。”这是明智的选择。

提高网页下载速度 网站营销中容易出现的错误

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