Does Your Site Looks Like It Was Designed in 1995
网站是否仍保留1995年时的外观呢？

Some signs of an outdated web site include: chunky, slow-loading graphics, old-style "framed" coding, where the site is divided up into panes that load separately, little animated cartoon clip-art throughout the site, and text created as images instead of in HTML. Having any of these on your site could reflect poorly on your business, making you look 'behind the times'. It can also make you look like you don't care enough about your business or about technological advances to keep abreast of them. Keeping your company's website looking modern will improve its credibility.

过时的网站包括以下内容：尺寸大、下载速度慢的图片，老式的框架编码，单独下载的网站内容，循环出现的动画图像，制作成图片的文本。出现以上任何一项内容都会导致网站呈现陈旧的外观，对公司业务产生消极影响。如果网站外观陈旧，用户会认为企业不关心业务发展、不追求科技进步。

The Information on Your Site Isn't User-Friendly
用户不易浏览网站信息

If you cringe when you read your site text, or if you regularly get questyons on your site text from visitors, re-structuring your copy or rewriting it can help to fix these problems. If you've been adding to your site over time and the navigation has become unwieldy or confusing, restructuring your navigation could be another pressing reason to redesign your site. You want visitors to be able to easily find their way around your site and to be able to access all the information you have within a few clicks. Laying out your site to make that possible can make your visitor's experience on your site a lot easier.

如果网站内容不明晰，你需要重新设计或者重新编写网站内容。如果网站内容不断增加，导航系统逐渐不清晰，你必须改善导航系统。你肯定希望访问者以最简便的方式找到需要的信息，所以设计网站时，确保访问者的浏览程序更加简单。

You Apologize for the Site When Referencing It or Handing Out Your Business Cards
陈旧的网站会对公司业务产生消极影响

Your site should be a source of pride. It should provide your clients and prospects an easy way to get a lot of information about your business. And, if you have to apologize for out-of-date information, broken images, poor design, difficult navigation or anything else on your site, it makes you look unprepared and unprofessional. Make sure your site is in top shape and looks impressive, so your clients believe your business is in good shape too.

网站应该能对公司业务产生积极影响，方便客户或者潜在客户查找相关信息。如果网站信息陈旧、图片难以操作、设计糟糕、导航系统混乱，用户会认为网站业余，进而对网站产品以及公司产生不好的印象。然而，如果网站设计很专业，外观令人印象深刻，客户会相信网站与公司会提供高质量的产品与服务。

You're Not Getting Good Results in the Search Engines
网站在搜索引擎中没有好排名

Poor rankings in the Search Engines can be a result of not optimizing your site well. Poor search engine ranking can also be a result of bad design choices or coding on your site. Make sure that your site isn't designed using frames and that the text is coded in HTML. Flash sites are also more difficult to optimize for Search Engines.

如果没有优化彻底，网站就不会在搜索引擎中拥有好排名。糟糕的网站设计或者编码安排也会导致网站在搜索引擎中排名靠后。网站设计时，利用HTML编辑文本，避免利用框架进行设计，最好也不要出现Flash。

It's Not Bringing in inquiries and Helping You to Make Sales
网站要能促进销售

If your site was designed long ago, then there's a good chance that it was designed as "brochureware". This means that the site was designed just to act as an online brochure. This was very common a few years ago, when websites were new. But recently businesses have realized that a website can do a lot more than just impersonate your brochure - it can help you close sales, bring in new prospects and make your business easier to run. To bring in more inquiries and make more sales include the following when you redesign your site:

几年前，当网站刚刚出现时，网站被设计成宣传册，也就是说只能发挥网上手册的功能。但在现代商务中，人们意识到网站不仅仅只可以是一本宣传册，还可以增加销售量、吸引潜在消费者，促进公司业务的发展。重塑网站时，遵循以下几点就可以达到增加销售量的效果。

Calls to action to encourage your visitors to take specific actions - like purchasing something, contacting you, or signing up for a newsletter.

激励用户采取行动，比如，购买产品、与你联系、定制时事通讯。

Forms, scripts, or programs to make your business easier - like contact forms, project estimating tools, and an autoresponder email series that can help you keep in touch with your clients and prospects. Including a shopping cart or Paypal buttons on your site can also help you to make more sales without any additional work.

表格、文本或者程序有助于公司业务的发展，比如说，联系表格、方案评估工具以及电子邮件回复系统，可以帮助你与客户保持联系。网站中的购物车与Paypal键，可以让你在不做其它努力的情况下，增加销售量。

Downloadable information packets, articles, questionnaires and white papers can answer a prospect's questÝons about your products or services and help them to move closer to buying. And, if you require the prospect to enter their email address or other contact information, it can help you to grow your prospect lÝst as well. These are just a few of the functions that your site can perform for your business. To get ideas for other ways that your site can help you improve your business, visit http;//www.makaistudio.com. Your Site is Costing You a Fortune to Update

潜在客户可以通过可下载的信息、文章、调查表以及调查报告，了解网站提供的产品或服务，产生购买欲望。并且，如果潜在用户留下电子邮件地址等联系信息，你可以利用这些信息促使他们成为消费者。当然，网站可以发挥更多功能，你可以登录http;//www.makaistudio.com，获取更多信息。网站更新需要考虑很多内容。

If you're racking up huge bills because of changes and still have a lot to go, it might be time to consider a whole site redesign. Make a lÝst of everything that you want to do on your site and consult a web designer about redesigning your site with those changes in mind. Often, if you have extensive changes to make to your site, it can be less expensive to just start over.

如果网站需要更新太多内容，并且开支过多，你就需要考虑重新设计网站。罗列出网站中需要改进的内容，并就相关问题向网站设计者咨询。通常，网站改动太多内容，开支会很大，而重塑网站是比较好的方法。

If your site is designed in Flash or coded in such a way that you can't maintain it yourself, redesigning and re-coding your site could allow you to do so. Having the ability to make changes and update your own text will let you make revisions quickly, at no expense. And you can play with your site and make revisions to see what will work best for your business and clients.

如果你自己都不能修改网站编码或者Flash，你可以重新编码、重塑网站。如果具备修改、更新文本的能力，你就可以花费更少的时间，也会节省开支。但你修改网站时，必须考虑最适合网站与用户的方法。

If your site has any of the problems mentioned here, it's time to redesign. The steps needed to update and revise will differ depending on the problems and issues that your site has - you may not have to start from scratch. But, do make sure that you address all of the problems that your site has so that you won't have to redesign again any time soon!

如果网站中出现以上任何问题，你就该考虑重塑网站。网站出现的问题不同，更新或修改步骤也就不同，或许你不必从头开始。但是，要保证解决网站所有问题，避免不久又要进行网站内容的修改。

网站设计避免出现的几个错误 利用重复原则进行网站设计

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