When the Romans established January 1st as the New Year Day? Naming the month after the god "Janus" who looks both backwards and forward, they surely had a novel thought in mind. On this day we not only take stock of the twelve months that have just passed, but we also feel a surge of hope at the New Year that is being born. This hope begins with a resolution. And, for your business in coming years - consider empowering yourself with a powerful marketing tool, 'the website'.

不知道罗马人是什么时间把1月1号定为新年的，那时他们大脑中肯定有某种奇怪的想法，根据两面神的名字（Janus）命名一月（January）。1月1号这一天，我们不仅回顾过去的一年，还会把希望寄托于新的一年。新希望需要做新决定，为未来考虑，公司应该拥有一个强大的营销工具——网站。

Importance of a website
网站的重要性

No matter how small or large your business is, you can profit enormously from a Website. 65% of Internet users in the U.S. do not shop at a poorly designed site even if it is their favorite brand. And, a number of studies have shown that as many as 75% of potential customers abandon their online shopping cart before they have consummated a purchase. Reduced advertising costs alone are reason enough to establish a website. Imagine the usability of your thick product catalog being reduced to only a few order pages with the rest of your products all online and always up to date! Pictures, product descriptions, newly won awards, customer questions and even instruction videos are all possible on your own website. Whenever you feel like announcing a special deal or sale, you simply update your website any time of day. Your website is a marketing tool that represents your company, your employees and your products. It can be a personality that portrays a positive or negative image and emotion. A website communicates directly with people who can turn out to be your future customers.

不管是大企业还是小企业，都可以利用网站获取利益。在美国，65%的网络用户不会在设计质量糟糕的网站上消费，即使网站上有他们最喜欢的品牌。并且很多调查显示，多达75%的潜在消费者在购买完成之前会放弃网上购物车。企业只需要减少广告费用，就可以建立一个网站。这点其实是很实际的，想一下网站的实用性：几张网页就可以取代厚厚的产品目录，呈现所有产品，并且可以及时更新产品。图片、产品介绍、曾获奖励、客户咨询、以及视频介绍都可以设计在网站中。不管公司想在何时进行促销，只需更新网站就可以了。网站是一种营销工具，它代表公司、员工、产品，可以表现公司的形象和态度，网站是直接与潜在消费者进行沟通的。

Why Redesign a website?
重新设计网站的原因

Sites should be updated regularly, have new features added, and should have working links. However, as your site grows it can outgrow its original foundation which can lead to disorganized content, poor usability, and eventually chaos. A redesign is a perfect opportunity to take a practical inventory of your website and to put things back on track.

网站需要经常更新，增添新的功能，进行各种链接。然而，随着网站的不断发展，它有可能会脱离最初的构建基础，导致内容混乱，可用性差，最终会导致整个网站混乱不堪。重新设计网站是一个整理网站内容的好机会，会把网站运营慢慢拖入正轨。

New foundation:
新的构建基础：

By understanding what it is people are seeking to obtain from your site, you will then be able to better position that information throughout the architecture of your site.

通过了解用户的需要，在网站中合理地安排各种信息。

Home Page design:
首页设计：

By making an outstanding first impression with a crisp, clean, professional look, the user gets a sense of trust from the company behind the site.

网站的首页要简单、干净、专业，给客户留下突出的印象，这样客户才能对公司产生信任感。

User friendly:
易于用户浏览：

Your site could have the exact information a specific user is looking for. However, if it takes too long for them to locate it, chances are they will go somewhere else to find the information. By making your site as user friendly as possible you will be able to guide the user to specific areas of content.

网站上可能存在某个用户查找的信息，但如果花费很长时间去查找，那用户会登录其它网站查找相关信息。因此，网站应该尽量易于用户查找信息，尽量引导用户浏览与查找内容有关的区域。

New experience:
新体验：

New features can dramatically improve the user experience. An online calendar that allows users to register for events is a perfect example of how a simple feature can increase the value of a site.

网站的新功能可以让用户有一个更好的网站浏览经历。举一个恰当的例子，网上日历可以帮助用户记录某些事件，这样就可以增加网站的价值。

Getting better results:
更好的营销效果：

Make your website work smarter. Add features to your site that help educate your user base, enhance marketing efforts, as well as develop a sense of who your users are.

确保网站功能更灵活。添加能够指导用户购买、增强营销效果，以及判断目标用户的功能。

Future customers:
未来客户：

The goal of a redesign is to create a better experience for your users. Maybe it is a new look, a revised navigation scheme, or a complete overhaul. Whatever the outcome, your site should reflect the company behind the site and to ensure a sense of trust with your future customers.

重建网站的目的，就是要为客户创造一个全新的体验，可能是面貌的变化，可能是导航系统的变化，也可能是网站整体的变化。总之，不管结果是什么，网站应该能反应网站背后公司的变化，能让未来用户产生信任感。

Hiring the right firm to redesign:
聘请公司重新设计：

Last but definitely not least, is hiring the right Professionals to redesign your website. Building or redesigning a website is best done with a team that includes both technical experts as well as creative designers. A team can synergize their talents and abilities and create a much better site for you. Your website is your signature on the Internet. It is often the only way for people to evaluate who you are and what you have to offer. Your profits depend on the quality of your website. It's time to make that resolution for coming years and empower yourself with a newly redesigned website!

最后，需要聘请专业公司重新设计网站。构建或者重建网站都需要一个团队，团队中技术人员和设计人员需要共同合作，这样才能保证每个成员更好地发挥出天赋和能力，创建出高质量的网站。网站是公司的网上代表，通常，用户通过网站了解公司形象，以及公司提供的产品和服务，网站质量可以决定公司盈利状况。现在可以为将来打算了，保证公司未来形象焕然一新。

设计吸引用户的网站 利用比较方法设计网站

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